Building Info
![The Couture as seen from the north. Rendering by Rinka Chung Architecture.](https://urbanmilwaukee.com/wp-content/uploads/2017/12/couture-grocery2-250x250.jpg)
- Address: 909 E. Michigan St.
- Taxkeys: 3960511000, 3921678122
- Architect: RINKA
- Status:
- Assessed Value (Land): $0
- Assessed Value (Improvements): $0
- Assessed Value (Total): $0
- Assesment Year:
- Year Built:
A 44-story apartment tower for the site formerly occupied by the Downtown Transit Center at 909 E. Michigan St. The tower is being developed by Barrett Lo Visionary Development and will include 322 apartments, approximately 45,000 square feet of commercial space and a multi-level transit concourse for The Hop and East-West BRT line.
Construction started in May 2021. J.H. Findorff & Son is serving as the general contractor. The building is being designed by RINKA.
The tower was originally expected to include a 180-room hotel, but that was removed in 2014. Instead, the proposed 179 apartment units was increased to 294 apartments. The proposal was later expanded to 322 apartments.
On June 26th, 2015 Circuit Court Judge Christopher Foley ruled in favor of the county, over Preserve our Parks, in the lawsuit over the county’s ability to sell the Downtown Transit Center site.
On August 18th, 2015 John Lunz told BizTimes that Preserve Our Parks would not appeal the decision, clearing the way for the project to move forward.
Project Documents
Photos
Activity
ID | Date | Type | Description |
PLB-18-05125 | 2018/10/31 | Permit | Building Plumbing Permit |
PWOP-17-00810 | 2017/06/15 | Permit | ROW Occupancy Permit. |
PWEN-17-00210 | 2017/06/15 | Permit | ROW Excavation Non-Utility. |
ID | Date | Description | Type |
Content referencing The Couture
Council Kills Streetcar’s ‘Festivals Line’
Improved access to lakefront came with delay for other riders.
Jul 31st, 2024 by Jeramey JanneneTallest Building in Wisconsin Proposal Could Be Downsized, Stalled
Alderman Robert Bauman wants a market study conducted for each bid the city received.
Jul 25th, 2024 by Jeramey JanneneStreetcar Will Use Festivals-Oriented Route Through Summer
Line makes it easier to access lakefront, but slower to travel north.
Jul 9th, 2024 by Jeramey JanneneHow To Get To Summerfest 2024
Spoiler alert: Don't expect to drive to the front door without spending $40.
Jun 20th, 2024 by Jeramey JanneneStreetcar Route Changed Until Summerfest’s End
'Festivals Line' merges two lines. Easier lakefront access, slower northern trips.
Jun 17th, 2024 by Jeramey JanneneSee Inside New Third Ward Tower
333 Water will welcome its first residents Saturday.
Jun 7th, 2024 by Jeramey JanneneThe Hop’s Lines Will Merge For Easier Summerfest Service
'Festivals Line' will make it easier for first-time riders to get to lakefront.
May 30th, 2024 by Jeramey JanneneCelebrate the Start of Summer at the Milwaukee Art Museum’s Lakefront Festival of Art
The fun-filled three-day art festival features artist booths, live music, local vendors, and more!
Apr 25th, 2024 by Milwaukee Art MuseumStreetcar Begins Daily Service To The Couture, BRT Will Soon Follow
Long-awaited milestone restores transit service to lakefront. Officials herald it as future of transit.
Apr 11th, 2024 by Jeramey JanneneSee The View From The Couture’s Upper Levels
Skyline defining tower will soon welcome its first residents.
Mar 8th, 2024 by Jeramey JanneneNew Third Ward Tower Will Be Milwaukee’s Priciest
And The Couture isn't far behind. Plus: A recap of week's real estate news.
Mar 3rd, 2024 by Jeramey JanneneArt in Bloom Fills the Milwaukee Art Museum with Spectacular Art-Inspired Floral Arrangements
Welcome spring at the Museum with an abundance of flowers, art making, and more!
Feb 15th, 2024 by Milwaukee Art MuseumThe Couture Shows Off First Apartments
193 apartments will soon be available promising stunning views, 'incredible location.'
Jan 24th, 2024 by Jeramey JanneneThe Couture Opens for Leasing, Redefining the Milwaukee Lakefront Lifestyle
Prospective residents can begin the leasing process on the newly launched website: https://thecouturemke.com/
Jan 11th, 2024 by Barrett Lo Visionary DevelopmentMilwaukee’s Three Streetcar Extensions Need Mayoral Direction
Extensions to Fiserv Forum, East Side, Walker's Point and Bronzeville need local funding source.
Nov 8th, 2023 by Jeramey JanneneStreetcar Extension Opens Sunday
And at least one GOP congressman is already trying to stop it.
Oct 28th, 2023 by Jeramey JanneneRide Along On Streetcar Extension Before It Opens
City shows off "L Line" to lakefront before Oct. 29 opening.
Oct 11th, 2023 by Jeramey JanneneBattery Electric Buses Will Return This Fall
Plus, ridership continues to increase and issues with real-time signs and mobile app have been fixed.
Sep 8th, 2023 by Graham KilmerLakefront Streetcar Extension Opens October 29
New line will operate as a 'preview' until spring 2024, when The Couture's base opens.
Aug 22nd, 2023 by Jeramey JanneneCommittee Backs 4 Streetcar Extensions
If federal grants received, system could reach Fiserv Forum, East Side, Bronzeville and Walker's Point.
Jun 28th, 2023 by Jeramey JanneneTourism in Milwaukee sets new record with $6.018 billion economic impact in 2022
Greater Milwaukee area helps deliver statewide record year for tourism, accounting for more than 25% of total tourism impact in Wisconsin
Jun 6th, 2023 by VISIT MilwaukeeStreetcar Rolling Through Rising Couture
Lakefront tower now stands 15 stories tall, while streetcar connection is built out in base.
Jun 2nd, 2023 by Jeramey JanneneEast Side Tower Gets Final Approval
New Land proposal for 25-story building wins unanimous Common Council vote.
May 31st, 2023 by Jeramey JanneneFederal Funds Creating Two New East-West BRT Stations
County transportation department planning two additional stations along East-West BRT.
May 19th, 2023 by Graham KilmerSee Inside The Couture’s Rise
Floors being poured on 5th level, while building core reaches 11th floor, 25% of final height.
Mar 9th, 2023 by Jeramey Jannene100 East Tower Could Become Apartments
Office building is now mostly vacant, in foreclosure.
Mar 9th, 2023 by Jeramey JanneneBRT Grant Could Fund Downtown Plaza
New $2 million federal grant frees up funds for downtown upgrades along Bus Rapid Transit line.
Feb 28th, 2023 by Graham KilmerCity Board Endorses $30 Million For NM’s $500 Million Tower Project
Subsidy also includes $10 million for bike, park and street improvements.
Feb 16th, 2023 by Jeramey JanneneGroup Unveils Plans To Replace 794 With Boulevard
Rethink 794 thinks replacing elevated freeway with boulevard could lead to $1.5 billion in development, better city.
Oct 17th, 2022 by Jeramey JanneneCity Seeking Grant For Streetcar Convention Center Extension
$33 million project could receive boost with $25 million in federal funds.
Jul 15th, 2022 by Jeramey JanneneNew Apartment Building Relies On Emerging Building Technology
Taxco Apartments constructed in part with insulated concrete form structure.
Mar 18th, 2022 by Jeramey JanneneCongress Extends Streetcar Grant
Extended deadline for spending grant allows city to finish streetcar line through delayed Couture tower.
Mar 16th, 2022 by Jeramey JanneneThird Ward Board Approves New Tower
Design approval for 31-story, 333-unit building with retail space facing river and outdoor patio.
Mar 16th, 2022 by Jeramey JanneneThe Couture Starts Massive Concrete Pour
78 truckloads of concrete for building's base. Developer exploring direct link to US Bank complex.
Mar 16th, 2022 by Jeramey JanneneJohnson, Donovan Spar Over City’s Future
Candidates for mayor differ on streetcar, partisan politics and who favors defunding police.
Mar 14th, 2022 by Jeramey JanneneCouncil Ends Battle Over Couture, City Attorney
Acting Mayor reverses position and now supports ending the fight.
Mar 2nd, 2022 by Jeramey JanneneMandel Delaying Portfolio Because of Market Saturation
Lakefront tower has been reduced in height since 2016 proposal, but firm still believes too much competition exists.
Feb 24th, 2022 by Jeramey JanneneCouncil Could End Fight Over Couture Provision
But City Attorney and Acting Mayor object. Legality of requiring $100,000 donation at issue.
Feb 22nd, 2022 by Jeramey JanneneTearman Spencer Attacks Robert Bauman
City Attorney says alderman broke local, state and federal laws and has bullied and exceeded his authority at great cost to taxpayers.
Feb 21st, 2022 by Jeramey JanneneSpencer Alleges Multiple City Hall Politicians Face Criminal Probes
Which officials? What are the charges? Who is investigating? City Attorney won't say.
Feb 21st, 2022 by Jeramey JanneneProposed Third Ward Tower Gets Shorter, Wider
Development loses a floor, but plans summer construction start.
Feb 18th, 2022 by Jeramey JanneneThe Couture Completion Delayed Until End of 2023
But tower crane installed and pile driving progressing.
Feb 3rd, 2022 by Jeramey JanneneCity Needs Act of Congress Because of Couture-Streetcar Delay
City officials admit project is behind schedule.
Feb 1st, 2022 by Jeramey JanneneCity Attorney Tearman Spencer Is Running For Mayor
10th candidate in the race is a polarizing one.
Dec 30th, 2021 by Jeramey JanneneThe Couture Is Making Noise Downtown
Construction of 44-story apartment tower involves driving 192 large piles.
Nov 22nd, 2021 by Jeramey JanneneStamper Wants Rat Inspections Of Excavations
Could the city possibly check every construction project for rat infestations?
Nov 2nd, 2021 by Jeramey JanneneTurmoil, Toxic Work Environment at City Attorney’s Office
Resignation forms cite ethical violations, poor treatment of women & more by Tearman Spencer.
Sep 15th, 2021 by Jeramey JanneneDeveloper Credits Streetcar As Factor In Building Tower
32-story tower on Water Street a "prime example" of transit-oriented development.
Sep 14th, 2021 by Jeramey JanneneConsulting Team Announced for New Downtown Plan
The plan is intended to guide development through 2040.
Aug 31st, 2021 by Jeramey JannenePlan Commission Okays Third Ward Tower
"Magnificent building,' says one commissioner. Apartments will be among city's most expensive.
Aug 23rd, 2021 by Jeramey JanneneCity Proposes Study of Streetcar to Walker’s Point
Proposed extension would run from Third Ward south to 6th and National.
Jul 8th, 2021 by Jeramey JanneneCouncil Ends City Attorney’s Review Power
Unanimous vote strips Spencer's ability to halt contracts and overrides Barrett veto.
Jul 7th, 2021 by Jeramey JanneneBarrett, Officials Celebrate Couture Groundbreaking
Nine years after building was first proposed. 'Like making sausage. It's not pretty.'
Jun 16th, 2021 by Jeramey JanneneMilwaukee Celebrates Couture Construction Investment In Community During Ceremonial Groundbreaking
Dignitaries from the City of Milwaukee, Milwaukee County, the U.S. Department of Housing and Urban Development, the AFL-CIO’s Housing Investment Trust and project partners including Barrett Lo Visionary Development, RINKA and Findorff join the celebration to mark this milestone
Jun 16th, 2021 by Barrett Lo Visionary DevelopmentCity Could Spend $100,000 To Argue Over $100,000
Fight between City Attorney Tearman Spencer and Common Council getting worse.
Jun 8th, 2021 by Jeramey JanneneCity Committee Approves Its Part of BRT Project
Agreement will have the city getting paid to plow snow in exchange for giving up traffic lanes.
May 13th, 2021 by Jeramey JanneneConstruction Starts on The Couture
Developer Rick Barrett is excited, greeting first construction equipment arriving on site.
May 11th, 2021 by Jeramey JanneneA County Opinion on City Legal Dispute?
Dispute between council and City Attorney gets ever stranger, as committee requests county corp counsel's opinion.
May 10th, 2021 by Jeramey JanneneWe have great progress but also complex opportunities
May 7th, 2021 by Mayor Cavalier Johnson
The Couture Construction Begins May 5th
After years of delays, financing secured for complicated project to build 44-story lakefront tower.
May 3rd, 2021 by Jeramey JanneneTearman Spencer Vs. City Hall
New City Attorney is quite public with his frustrations with those he is tasked with representing.
Apr 29th, 2021 by Jeramey JanneneCouncil Committee Amends Milwaukee Tool Deal
Reporting requirements on employee race, gender, residency and wages added.
Apr 27th, 2021 by Jeramey JanneneMilwaukee Area Labor Council Statement About The Couture
 
Mar 19th, 2021 by Milwaukee Area Labor CouncilCouncil Approves New Deal for The Couture
After infighting, City Hall clearing way for $188 million tower.
Mar 19th, 2021 by Jeramey JanneneDeal on The Couture Pending
Common Council will review revised agreement for $188 million tower Friday morning.
Mar 18th, 2021 by Jeramey JanneneCity Attorney Blocking The Couture
Spencer won't sign off on revised deal for downtown tower, saying Ald. Bauman overstepped his authority.
Mar 17th, 2021 by Jeramey JanneneCity Updating Downtown Plan
Equity and inclusion at forefront of latest effort.
Mar 1st, 2021 by Jeramey JanneneCouture Plans August 2023 Completion
City agreement requires groundbreaking for 44-story lakefront tower by February 1st.
Dec 8th, 2020 by Jeramey JanneneLakefront Streetcar Extension Scheduled for June 2022 Opening
Plus: A rundown of the week's real estate news.
Dec 6th, 2020 by Jeramey JanneneCouture to Start Construction in January
Barrett Lo raises equity needed for federal loan guarantee for 44-story lakefront tower.
Nov 23rd, 2020 by Jeramey JanneneThe Couture Secures Financing For $188 million Project Construction to Begin January 2021
44-story mixed-use skyscraper will create new public amenities and thousands of new jobs
Nov 23rd, 2020 by Barrett Lo Visionary DevelopmentThe Couture Developer Applies For Federal Loan Guarantee
Barrett Lo claims it has raised necessary funding to access critical guarantee.
Sep 5th, 2020 by Jeramey JanneneTracking Four Downtown Tower Proposals
Real estate news from Walker's Point, the East Side and Near West Side caps a busy week.
Feb 9th, 2020 by Jeramey JanneneStill No Deal For The Couture. Yet
Sorry, Mark Belling, deal still isn't quite done, says developer.
Dec 11th, 2019 by Jeramey JanneneNBA Player Plans Downtown Apartments
Big week in real estate with Couture taxes, Strauss, Marchese, Airbnb, Scott Lurie and more making headlines.
Oct 13th, 2019 by Jeramey JanneneCouture Streetcar Extension Decision Pushed to June 2020
"We look like complete fools," says Bauman as Marcoux expresses confidence in project.
Oct 2nd, 2019 by Jeramey JanneneCity Struggles on Couture Streetcar Extension
As project drags, officials to meet with Federal Transit Administration to discuss options.
Sep 12th, 2019 by Jeramey JanneneSupervisors Question Couture Project
Staskunas says county should consider other options, doubts 44-story tower will happen.
Sep 11th, 2019 by Graham KilmerThe Couture Getting New Signage
Plus: Walker's Point brewery may become climbing gym, funding for Soldiers Home project.
Aug 25th, 2019 by Jeramey JanneneThe Couture Changes Financing Plan
Developer misses funding deadline, plans to apply again. Baird & Co. now working on the deal.
Jul 28th, 2019 by Jeramey JanneneCity Confident Couture Won’t Block Streetcar
Federal grant at risk if lakefront extension to The Couture isn't running by end of 2020.
Jun 5th, 2019 by Jeramey JanneneThe Couture Gets Financing Extension
Construction starts on Adams Garden Park, wellness center for King Drive.
May 27th, 2019 by Graham KilmerThe Couture Gets Financing Extension
State office building slated for near west side, Grand Ave might get $9 million.
Mar 10th, 2019 by Graham KilmerCounty Committee Mollified on Couture
Delay on 44-floor lakefront tower had been issue, but key supervisors now happy.
Dec 4th, 2018 by Graham KilmerBig Week of Real Estate News
The Couture, Michels and streetcar headline a busy week.
Nov 4th, 2018 by Graham KilmerThe Couture Cleared for Takeoff
Long-anticipated project receives financing commitment from federal government.
Nov 2nd, 2018 by Jeramey JanneneThe Couture Still in Limbo
Plus: Plans to convert two schools to apartments advance, more affordable housing in Walker's Point
Oct 21st, 2018 by Graham KilmerAn East Side High Rise in 2019?
Mandel announces plans to break ground on Prospect Ave. tower
Sep 23rd, 2018 by Graham KilmerCounty Officials Suggest Taking Back Couture Site
Supervisors cite lack of progress on county-owned lakefront land.
Sep 16th, 2018 by Graham KilmerMultiple Tower Groundbreakings in 2018
Couture, 1550 are in the works, but what about another lakefront tower?
Apr 11th, 2018 by Jeramey JanneneThe Expanding Empire of Josh Jeffers
And why the curious contractor switcheroo for The Couture?
Apr 1st, 2018 by Graham KilmerCouture Could Break Ground This Summer
Barrett Lo company reaffirms Findorff as general contractor.
Mar 26th, 2018 by Jeramey JanneneCouture Seeks Commercial Tenants
44-story apartment tower will have 40,000 square left for a grocer, restaurants, medical office.
Dec 4th, 2017 by Jeramey JanneneMore Parking for Bikes
City ordinance would set new standards for bike parking in new and redeveloped buildings.
Jun 29th, 2017 by Graham KilmerCouture’s Surprise Sewer Being Moved
Previously unknown sewer will cost city $2 million to move
May 23rd, 2017 by Jeramey JanneneCity Approves The Couture
December groundbreaking likely; Barrett says second tower could be built.
Apr 18th, 2017 by Jeramey JanneneChanges Made to Couture’s Design
Design tweaks address concerns of neighboring 833 East developer.
Apr 10th, 2017 by Graham KilmerCity Plan Members Love Couture
Commissioners laud the project, but possible second tower raises concerns.
Mar 13th, 2017 by Jeramey JanneneSecond Lakefront Tower Coming?
Barrett-Lo has made plans for second tower next to The Couture.
Mar 3rd, 2017 by Jeramey Jannene80 Transit Projects in 2017
Projects in U.S., Canada and Mexico include streetcar in Milwaukee.
Feb 6th, 2017 by Angie SchmittTransit Center Tower Demolition
Five-story clock tower knocked down to make way for 44-floor apartment tower.
Jan 8th, 2017 by Jeramey JanneneMilwaukee’s Most Schizophrenic Developer?
Joshua Jeffers is spending millions to redevelop the Mackie Building and famed Grain Exchange.
Jan 7th, 2017 by Jeramey JanneneGoodbye Downtown Transit Center
Bus barn is coming down for 44-floor, lakefront high rise, The Couture.
Dec 30th, 2016 by Jeramey JanneneNew Stage for Summerfest Coming
U.S. Cellular inks 10-year deal; will spend millions to replace its music facility by 2018.
Dec 8th, 2016 by Michael HorneCity Residents Hiring Program Falls Short
Promising effort employs minorities in construction, needs more monitoring and funding.
Oct 25th, 2016 by Jabril FarajStreetcar Project Receives Federal Grant
City will use funding to study extension of streetcar to Bronzeville and Walker's Point.
Oct 12th, 2016 by Jeramey JanneneStatement of IBEW Local 494 on Milwaukee County’s Sale of the Downtown Transit Center
"The Couture is the next big step forward in Milwaukee's ongoing renaissance."
Aug 31st, 2016 by International Brotherhood of Electrical Workers Local 494Couture Economic Development Project to Move Forward
County Executive Chris Abele Announces Closing on Sale of Downtown Transit Center.
Aug 30th, 2016 by County Executive Chris AbeleLast Buses Pull Out of Downtown Transit Center This Weekend
The Transit Center property was sold by Milwaukee County to developer Rick Barrett who is redeveloping the land into The Couture project.
Aug 26th, 2016 by Milwaukee County Transit SystemWestin Hotel Rising
It will add 220 high-end hotel rooms to complex anchored by state's tallest building.
Aug 12th, 2016 by Jeramey JanneneThe Couture is Finally Happening
County to move bus routes off site at end of month, demolition of building imminent.
Aug 11th, 2016 by Jeramey JanneneCity Panel Approves Bus Rapid Transit
BRT line linking Downtown and Tosa moves forward, though some decry "the rush."
Jul 13th, 2016 by Jeramey JanneneCouncil Okays Streetcar to Bucks Arena
$40 million extension would add .75 miles to route, also connect convention center.
Jul 6th, 2016 by Jeramey Jannene10 Images of a Changing City
Think Milwaukee moves slowly? These dramatic interactive images will change your mind.
Apr 8th, 2016 by Jeramey JanneneCounty Executive Chris Abele Announces Major Milestone in Couture Project
Federal Transit Authority Concurs on Plan That Will Create Thousands of Jobs, Millions in Economic Development
Apr 4th, 2016 by County Executive Chris AbeleMAM Offers To Buy O’Donnell Park, War Memorial
County taxpayers will save at least $9 million in non-cash transaction.
Mar 8th, 2016 by Jeramey JanneneConstruction Starts on Westin Hotel
220-room hotel will be the closest hotel in the city to the lakefront.
Feb 22nd, 2016 by Jeramey JanneneInside 833 East
Step inside the new 18-story office tower that will help transform the lakefront.
Feb 9th, 2016 by Jeramey Jannene5 Wangard Projects to Watch For in 2016
A big year for the developer and proof the city's development momentum hasn't slowed.
Jan 7th, 2016 by Dave ReidTen Predictions for 2016
A new downtown strip club, less crime, more Sheriff Clarke. It's all coming… we think.
Jan 2nd, 2016 by Jeramey JanneneAbele buys second Moderne condo for $700,000
Nov 24th, 2015 - Milwaukee Journal Sentinel - Tom DaykinThe Design Competition That Wasn’t
Lakefront Gateway competition picked a team, not a design. So what will that mean for the lakefront?
Nov 23rd, 2015 by Tom BambergerBlack Leaders Say Joblessness Among Black Men is Rooted in Racism
Summit explores the causes of high black male unemployment in Milwaukee.
Oct 31st, 2015 by Jabril FarajLakefront Gateway Design Winner Named
Local firm Graef Selected for $23 million project to create a "beautiful" and "active" plaza.
Oct 27th, 2015 by Michael HorneOvershadowed a bit by neighbors, 833 East expects tenants by March
Sep 1st, 2015 - Milwaukee Journal Sentinel - Tom DaykinSupervisor Patricia Jursik Congratulates Rick Barrett on Couture Project
But Chairwoman of Economic and Community Development Committee Asks for Assurances on Public Access
Aug 19th, 2015 by Patricia JursikConstruction work for The Couture could begin in 2016
Aug 19th, 2015 - BizTimes - Andrew WeilandPreserve Our Parks will not appeal lawsuit, clearing way for Couture on Milwaukee’s lakefront
Aug 18th, 2015 - The Milwaukee Business JournalCouture legal challenge ends, clearing way for lakefront high-rise
Aug 18th, 2015 - Milwaukee Journal Sentinel - Tom DaykinWill Milwaukee Choose High Line’s Designer?
James Corner is one of four finalists to create $30 million lakefront bridge. It’s a great design.
Aug 7th, 2015 by Tom BambergerThe City’s $30 Million Design Project
National competition for lakefront bridge could have huge impact, but city’s process raises questions.
Aug 5th, 2015 by Tom BambergerStreetcar Construction Starts in October
On-going engineering work continues to save millions of dollars. And anti-streetcar group has given up trying to stop the starter line.
Jul 10th, 2015 by Jeramey JanneneCourt’s decision allows transit center sale for Couture development
Jun 26th, 2015 - The Milwaukee Business Journal - Sean RyanJudge clears way for county land sale for Couture high-rise
Jun 26th, 2015 - Milwaukee Journal Sentinel - Tom Daykin1,449 New Apartments Coming
And more are on the way, all within a two-mile radius of City Hall.
May 29th, 2015 by Dave ReidYes, Johnson Controls Wants to Build Downtown
The city will help pay for feasibility study of company building a high-rise near the lake and just west of Discovery World.
May 13th, 2015 by Dave ReidBay View’s Golden Age?
A proposal for five new apartment buildings in Bay View. And will At Random be razed?
May 6th, 2015 by Dave ReidPlans Proceed to Enhance Lakefront
An internationally unique visitors center announced for Lakeshore State Park. And the Lakefront Gateway Project proceeds.
Apr 29th, 2015 by Dave ReidMore Delays in Lakefront Development
County board's contradictory proposals on O'Donnell Park and court case affecting The Couture continue to stall potential development.
Mar 30th, 2015 by Dave ReidNorthwestern Mutual Could Demolish a City Block
Will entire city block be used to build 1,000 car parking garage? And will The Couture dispute ever get settled?
Mar 2nd, 2015 by Dave ReidBay View Boos Building
Some pan the design of proposed Bay View "gateway" project. Meanwhile, the Dover Street School project hits a snag.
Feb 23rd, 2015 by Dave ReidHuge Growth for Brady and Water
Three different developments will add 740 apartments and tremendous urban density to the area.
Feb 16th, 2015 by Dave ReidStreetcar Signing Is Quite a Celebration
The mayor, business leaders and pols toasted the streetcar in Cudahy's Irish Pub, with Michael Cudahy on hand.
Feb 13th, 2015 by Michael HorneMilwaukee Streetcar Approved
After years of debate, streetcar will finally move forward. Final engineering will begin immediately, and construction by the end of the year.
Feb 10th, 2015 by Jeramey JanneneA Week of Ground-Breaking News
Announcement of Johnson Controls' 50-story lakefront tower is week's biggest development.
Jan 26th, 2015 by Dave ReidFour New Bus Routes Start Sunday
MCTS will include three more express lines, offering better service for high-demand routes.
Jan 16th, 2015 by Jeramey JanneneWhy the Streetcar Won’t Work
The planned route will duplicate bus routes and won’t solve any of the city’s needs.
Jan 14th, 2015 by Samuel JensenDefining Lakefront Vision Moves Forward
Sale of Couture Development Approved
Dec 18th, 2014 by County Executive Chris AbeleCouncil Delays Streetcar Until January
Minority of aldermen were able to use city charter provision to delay project for one month, but a majority seems poised to approve it.
Dec 16th, 2014 by Jeramey JanneneChairwoman Marina Dimitrijevic Announces New Commitment of $200,000 in Workforce Development Funding on Couture and Streetcar Projects
Additional Funding Will Train and Connect Residents with Jobs
Dec 16th, 2014 by Ald. Marina DimitrijevicCommittee Approves Milwaukee Streetcar
Mayor offers historic address to council committee on streetcar and it gains their approval. Only one person speaks in opposition.
Dec 9th, 2014 by Jeramey JanneneMilwaukee County Supervisor Michael Mayo, Sr. Announces Opposition to Downtown Transit Center and O’Donnell Park Sales
Says Proposals Amount to “Fire Sale” by County
Dec 9th, 2014 by Sup. Michael MayoSupervisors Announce Support for Couture Project
They Applaud Economic and Community Development Committee for Approval of Project
Dec 8th, 2014 by State Rep. David BowenNew Express Bus Routes Start in January
The good news: Three new express routes will move riders more quickly across the county. The bad: transit system running out of money.
Dec 3rd, 2014 by Jeramey JanneneRACM Approves Tax Funding for Streetcar
The TIF funding approved will also pay for infrastructure for The Couture high-rise, whose architect promised it will "push the boundaries of urban design."
Dec 2nd, 2014 by Michael HorneIs O’Donnell Purchase a Sweetheart Deal?
Northwestern Mutual won’t sign full deed restriction for county deal, leaving it free to develop a high-rise development on lakefront land.
Nov 25th, 2014 by Bruce MurphyNext Stops For The Streetcar
The devil is in the details of tax incremental financing and various meetings and approvals needed before construction begins.
Nov 24th, 2014 by Michael HorneBarrett Moving Forward With Streetcar
If Common Council approves at December 16 meeting, construction would start in late 2015, and Milwaukee would follow in footsteps of many other cities.
Nov 18th, 2014 by Jeramey JanneneCity Unveils New Plan to Build on $2.6 Billion in Downtown Investment by Moving the Streetcar Project Forward, Adding Lakefront Line
Plan Covers Lakefront Line, Utility Costs Without Property Tax Dollars; Operations Slated to Begin by 2018
Nov 18th, 2014 by Mayor Tom BarrettWRTP/BIG STEP Board of Directors taps Mark Kessenich as New President and Chief Executive Officer
After an extensive nationwide search, WRTP/BIG STEP, a nationally recognized, workforce development intermediary is excited to announce that Mark Kessenich has been named President and CEO.
Nov 11th, 2014 by WRTP /BIG STEPJonathan Brostoff
"Without a doubt, some big investors are betting on Milwaukee’s future..."
Nov 10th, 2014 by NewaukeeThe Tragedy of O’Donnell Park
The proposed sale to NML suggests the city has yet to learn from its folly in building this eyesore.
Oct 30th, 2014 by Bruce Murphy700 E. Kilbourn High-Rise Wins Key Approval
Proposed high-rise would add up to 275 "ultra luxury" apartments to downtown Milwaukee -- with no public financing.
Oct 7th, 2014 by Jeramey JanneneCharlie Fox Comments on County Executive’s Budget in Absence of District Supervisor
Charlie Fox, candidate in the November 4 Special Election for the open 5th District Milwaukee County Board seat, attended County Executive Abele’s 2015 budget presentation.
Oct 2nd, 2014 by Charlie FoxNew Apartment Building Coming to the Third Ward
Two developers partner up for a new building that is going to have a very odd shape.
Sep 23rd, 2014 by Jeramey JanneneChicago Firm Unveils Designs for 35-Story Tower
New skyscraper would contain up to 275 apartments in downtown Milwaukee.
Sep 21st, 2014 by Jeramey Jannene833 East, the Unsung Hero of Office Towers
New high rise office building has no city subsidy and will add to the property tax base immediately.
Sep 5th, 2014 by Jeramey JanneneHispanic Chamber of Commerce of Wisconsin Issues Statement in Support of the Couture Development
The Hispanic Chamber of Commerce of Wisconsin (HCCW) announced its support of Barrett Visionary Development’s Couture project
Sep 3rd, 2014 by Hispanic Chamber of Commerce of WisconsinGreat Plan Gets Even Better!
1.9 Acres of Public Space and Direct Access to Lakefront Highlights Updated Couture Plan
Sep 3rd, 2014 by County Executive Chris AbeleMilwaukee’s Biggest Building Breaks Ground
"A beautiful day in Milwaukee" and for assembled power brokers as Northwestern Mutual's new skyscraper gets underway.
Aug 26th, 2014 by Jeramey JanneneNew 18-Story Downtown Building Breaks Ground
The $102 million, 18-story tower at 833 E. Michigan is huge development, with no city financing. The full story, with photos and building renderings.
Jun 19th, 2014 by Jeramey JanneneWhy the Art Museum Addition Must Not Be Built
This could be the biggest architectural mistake Milwaukee has ever made.
Apr 10th, 2014 by Tom BambergerSupervisor Jursik Criticizes Shoreline Bill
Jursik Says Shoreline Bill Washes Out Trustee Duty to Protect Public Access
Feb 5th, 2014 by Patricia JursikCounty Executive Abele Statement on Shoreline Bill
Milwaukee County Executive Chris Abele supports a bipartisan state bill that will be considered this week by the state Assembly to formally recognize the Milwaukee shoreline boundary that was established in 1913.
Feb 5th, 2014 by County Executive Chris AbeleMillennials Drive Downtown Growth, GMC Told
Younger residents far more important than empty nesters in driving city growth, and urban areas are surpassing suburbs, speakers at conference note.
Jan 14th, 2014 by Michael HorneDoes Lakefront Still Lack a Vision?
Panelists at Discovery World conference debate plans and opportunities for Milwaukee's lakefront. A report with photos.
Oct 29th, 2013 by Michael HorneCouture to bring grocer to Milwaukee lakefront
Sep 13th, 2013 - The Milwaukee Business Journal - Sean RyanWhy The Couture Could Wow the Nation
Few cities have built towers this tall (44 stories) since 2000. This could be a coup for Milwaukee. (Second of two-part series)
Aug 27th, 2013 by David HolmesCity a National Leader in Skyscrapers
Since 2000, Milwaukee ranks 10th among 67 big cities in high-rises built per capita. Part I of a two-part series.
Aug 26th, 2013 by David HolmesThe Curious Case of Kimberly Walker
The board is angry at Abele so they fired Walker. Go figure.
Jul 2nd, 2013 by Bruce MurphyHow the Moderne Lost Some of its Swagger
Value engineering made it stouter, but it’s still minor miracle a building this good was created.
Jun 17th, 2013 by Tom BambergerMilwaukee Symphony Orchestra considers move to Couture
May 16th, 2013 - Milwaukee Journal Sentinel - Tom DaykinRocky’s Throne of Stone
Neighbor and boss Tom Barrett says DCD head Rocky Marcoux worthy of Nobel Prize, but is his house?
Mar 15th, 2013 by Michael HornePizza and the Park East
Pizza Man and The Couture win approvals and a Park East hotel is also likely to be okayed.
Dec 11th, 2012 by Urban MilwaukeeThe High Cost of the County Board
We could save millions and improve efficiency by cutting the county board and its huge staff.
Nov 14th, 2012 by Bruce MurphyCounty Board Approves Negotiations for The Couture
Proposed 44-floor building for lakefront stays on track
Jul 26th, 2012 by Jeramey JanneneCounty Threatened With Lakefront Lawsuit
County committee okays negotiations with The Couture developer, despite a casual threat of lawsuit.
Jul 24th, 2012 by Dave ReidThe Chicago Challenge
Economic cooperation with our massive neighbor could help Milwaukee. But Gov.Scott Walker stands in the way.
Jul 18th, 2012 by Bruce MurphyThe Couture Press Conference
Developers and politicians unite behind the podium to unveil 44-story project.
Jul 16th, 2012 by Jeramey JanneneAbele vs County Board — Again
Someone leaked the info on Abele's plan for a 44 story lakefront tower, leaving him apologizing to the board.
Jul 12th, 2012 by Bruce Murphy44-Floor Tower Proposed for Lakefront
A new 44-story tower proposed for Milwaukee.
Jul 11th, 2012 by Jeramey JanneneBuilding data on this page, including assessment information, was last updated on January 26, 2019
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