The Couture Cleared for Takeoff
Long-anticipated project receives financing commitment from federal government.
Milwaukee’s most anticipated real estate project has finally secured a financing deal to allow construction to proceed.
The Couture, a proposed $122 million, 44-story apartment tower, was first announced in 2012. Developers Rick Barrett and Tan Lo of Barrett Lo Visionary Development have aggressively sought a financing package for years to enable the tower’s construction.
Because of high construction costs, the developer had been seeking a federal loan guarantee from the Department of Housing and Urban Department. That review has been underway for months, but Department of City Development Commissioner Rocky Marcoux said last week he expected a response from HUD in the coming weeks.
That answer came today. HUD has asked Barrett for a firm commitment to secure the deal. “This is a major milestone for The Couture that enables us to move forward with the final stage of financing,” said Barrett.
The tower is planned to include over 300 apartments and 40,000 square feet of commercial space.
The city had already agreed to contribute $17.5 million to the project through a tax-incremental financing district to support the construction of a streetcar and bus terminal in the building’s base as well as a three-story public atrium. An additional $2 million was added to the public financing package to pay for relocation of a previously undocumented 48-inch-wide sewer that runs through the site.
The developers secured a similar guarantee to build The Moderne, a 30-story apartment and condominium tower near the Fiserv Forum.
Barrett, no relation to Mayor Tom Barrett, bought the site at 909 E. Michigan St. from Milwaukee County for $500,000 in 2016. The below market price was intended to account for the cost of demolishing the Downtown Transit Center structure on the two-acre site.
The company, through contractor J&H Findorff & Son Inc. and Viet & Co., demolished the Downtown Transit Center in late 2016. Findorff, a union contractor, will construct the tower. Because of the city financing, the contractor will have to hire unemployed or underemployed city residents for 40 percent of the project’s work hours as well as city-certified disadvantaged small businesses for 25 percent of the project’s work.
The tower is being designed by Rinka Chung Architecture.
A leasing flyer for the project’s commercial space on its lower levels, which includes a streetcar station and bus rapid transit line stop, was distributed by Mid-America Real Estate Group late last year.
Urban Milwaukee broke the news in the spring of 2017 that the 44-floor tower isn’t intended to stand alone on the site. The design of the parking garage includes space for a second tower and multiple sources confirm Barrett has explored ideas for the tower.
The company has announced its intent to break ground multiple times, but has, until today, struggled to complete the financing package necessary to proceed with the project.
The streetcar line through the site is expected to begin operations in 2020.
Late 2017 Renderings and Site Plans
Renderings Released for Design Approval
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More about the Couture
- Eyes on Milwaukee: Still No Deal For The Couture. Yet - Jeramey Jannene - Dec 11th, 2019
- Plats and Parcels: NBA Player Plans Downtown Apartments - Jeramey Jannene - Oct 13th, 2019
- Transportation: Couture Streetcar Extension Decision Pushed to June 2020 - Jeramey Jannene - Oct 2nd, 2019
- Transportation: City Struggles on Couture Streetcar Extension - Jeramey Jannene - Sep 12th, 2019
- MKE County: Supervisors Question Couture Project - Graham Kilmer - Sep 11th, 2019
- Plats and Parcels: The Couture Getting New Signage - Jeramey Jannene - Aug 25th, 2019
- Plats and Parcels: The Couture Changes Financing Plan - Jeramey Jannene - Jul 28th, 2019
- Transportation: City Confident Couture Won’t Block Streetcar - Jeramey Jannene - Jun 5th, 2019
- Plats and Parcels: The Couture Gets Financing Extension - Graham Kilmer - May 27th, 2019
- Plats and Parcels: The Couture Gets Financing Extension - Graham Kilmer - Mar 10th, 2019
- MKE County: County Committee Mollified on Couture - Graham Kilmer - Dec 4th, 2018
- Eyes on Milwaukee: The Couture Cleared for Takeoff - Jeramey Jannene - Nov 2nd, 2018
- Plats and Parcels: The Couture Still in Limbo - Graham Kilmer - Oct 21st, 2018
- Plats and Parcels: County Officials Suggest Taking Back Couture Site - Graham Kilmer - Sep 16th, 2018
- Eyes on Milwaukee: Multiple Tower Groundbreakings in 2018 - Jeramey Jannene - Apr 11th, 2018
- Eyes on Milwaukee: Couture Seeks Commercial Tenants - Jeramey Jannene - Dec 4th, 2017
- Eyes on Milwaukee: Council Okays Couture Sewer Subsidy - Jeramey Jannene - May 31st, 2017
- Eyes on Milwaukee: Couture’s Surprise Sewer Being Moved - Jeramey Jannene - May 23rd, 2017
- Eyes on Milwaukee: City Approves The Couture - Jeramey Jannene - Apr 18th, 2017
- Changes Made to Couture’s Design - Graham Kilmer - Apr 10th, 2017
- Eyes on Milwaukee: Second Lakefront Tower Coming? - Jeramey Jannene - Mar 3rd, 2017
- Photo Gallery: Transit Center Tower Demolition - Jeramey Jannene - Jan 8th, 2017
- Friday Photos: Goodbye Downtown Transit Center - Jeramey Jannene - Dec 30th, 2016
- Eyes on Milwaukee: The Couture is Finally Happening - Jeramey Jannene - Aug 11th, 2016
- New Front Door for Lakefront - Jeramey Jannene - Mar 11th, 2013
- County Threatened With Lakefront Lawsuit - Dave Reid - Jul 24th, 2012
- Photo Gallery: The Couture Press Conference - Jeramey Jannene - Jul 16th, 2012
- The Chatter: Abele vs County Board — Again - Bruce Murphy - Jul 12th, 2012
- 44-Floor Tower Proposed for Lakefront - Jeramey Jannene - Jul 11th, 2012