Couture Seeks Commercial Tenants
44-story apartment tower will have 40,000 square left for a grocer, restaurants, medical office.
A leasing flyer from the Mid-America Real Estate Group sheds new light on plans for the commercial space in The Couture. The proposed 44-story lakefront tower is approved to include over 300 high-end apartments on its upper floors, with the first three floors containing approximately 40,000 square-feet of commercial space and a transit center.
The flyer, which bills the development as “Milwaukee’s unparalleled mixed use development,” notes the project could contain two restaurants, a grocery store and a medical office. The tower is being developed by Barrett Lo Visionary Development. Design work on the tower is being led by frequent-Barrett collaborator Rinka Chung Architecture.
The proposed grocery store space totals 22,290 square feet and is split across the first and second floors. An additional 4,595 square feet of space is provided along the transit concourse for back-of-the-house functions. That’s far smaller than many suburban supermarkets, but in line with new urban grocers such as Fresh Thyme, which occupies just under 29,000 square feet in The North End. The flyer states that “60+” parking stalls in the attached 975-stall garage are reserved for the anchor tenant.
The third-floor is being marketed as two separate restaurant spaces. The northern space would be directly above the medical office and contain 4,931 square feet of space and an outdoor patio oriented northeast. The southern restaurant space is listed at 4,840 square feet and features a wraparound outdoor patio oriented to the southeast.
For extensive details on the tower’s design, including a fourth-floor rooftop deck for residents, the first-floor streetcar and bus concourse, and potential second-floor pedestrian bridges, see my column from March.
The city will contribute $19.5 million to the project through a tax-incremental financing district, including $2 million for a previously unidentified sewer on the site. Department of Public Works Coordination Manager Karen Dettmer tells Urban Milwaukee the sewer will be re-layed as part of the foundation work on the structure.
The leasing flyer says that the project at 909 E. Michigan St. is scheduled for 2020. When the project was given final design approved in April, developer Rick Barrett said that a groundbreaking was likely for December 2017 and that tower would take 30 months to build.
His office did not return a request for comment by the time of publication and the city’s permitting website shows no pending permits for the project. Construction equipment from general contractor J.H. Findorff & Son has been on site for a number of months. Demolition of the Downtown Transit Center, which formerly occupied the site, was completed earlier this year.
New Renderings and Site Plans
Renderings Released for Design Approval
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- Eyes on Milwaukee: The Couture Developer Secures Financing - Jeramey Jannene - Jun 26th, 2020
- Eyes on Milwaukee: Is A Couture Deal Finally Coming? - Jeramey Jannene - May 13th, 2020
- Eyes on Milwaukee: Still No Deal For The Couture. Yet - Jeramey Jannene - Dec 11th, 2019
- Plats and Parcels: NBA Player Plans Downtown Apartments - Jeramey Jannene - Oct 13th, 2019
- Transportation: Couture Streetcar Extension Decision Pushed to June 2020 - Jeramey Jannene - Oct 2nd, 2019
- Transportation: City Struggles on Couture Streetcar Extension - Jeramey Jannene - Sep 12th, 2019
- MKE County: Supervisors Question Couture Project - Graham Kilmer - Sep 11th, 2019
- Plats and Parcels: The Couture Getting New Signage - Jeramey Jannene - Aug 25th, 2019
- Plats and Parcels: The Couture Changes Financing Plan - Jeramey Jannene - Jul 28th, 2019
- Transportation: City Confident Couture Won’t Block Streetcar - Jeramey Jannene - Jun 5th, 2019
Read more about Couture here