Building Info

The Couture as seen from the north. Rendering by Rinka Chung Architecture.
  • Architect:
    Rinka Chung Architecture
  • Status:

Proposed 44-story apartment tower for the site currently occupied by the Downtown Transit Center. The tower would be built by Barrett Visionary Development.

The site was originally expected to include a 180-room hotel, but that was announced to be eliminated on June 18th, 2014. Instead, the proposed 179 apartments will be expanded to 294 apartments.

The building has been designed by Rinka Chung Architecture.

The building will also retail space. Barrett was at one point pursuing the Milwaukee Symphony Orchestra for the building, and has been rumored to also be pursuing a grocery store.

On Sept 3rd, 2014 the project design was updated to include a streetcar stop in the base of the building.

On June 26th, 2015 Circuit Court Judge Christopher Foley ruled in favor of the county, over Preserve our Parks, in the lawsuit over the county’s ability to sell the Downtown Transit Center site.

On August 18th, 2015 John Lunz told BizTimes that Preserve Our Parks would not appeal the decision by Christopher Foley, clearing the way for the project to move forward.

Project Documents


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Press Releases Referencing The Couture