City Approves The Couture
December groundbreaking likely; Barrett says second tower could be built.
The City of Milwaukee has done all it can to get The Couture to a groundbreaking. A unanimous vote this morning by the Milwaukee Common Council approved the final design for the proposed $122 million, 44-story apartment tower. The lakefront high-rise, which would include a substantial commercial component and transit station, is planned for the nearly two-acre site at 909 E. Michigan St.
Developer Rick Barrett told the council’s Zoning, Neighborhoods & Development Committee last week that he intends to break ground on the project on December 4th. The structure would take 30 months to build.
The residential component of the project is being targeted at empty nesters and young professionals who desire, as Barrett put it, to “live at the coolest location in the city.” J.H. Findorff & Son, Inc. will lead the general contracting on the project. The firm also led the demolition of the Downtown Transit Center for Barrett earlier this year.
The updated design, which was before the City Plan Commission twice, has been met with almost universal approval. At the first City Plan Commission meeting Whitney Gould, the former Milwaukee Journal Sentinel architecture critic and commissioner with the greatest design expertise, stated that “the project shows how a really tall building can be shapely and sculpture, but also friendly at the pedestrian level.”
The unusual second meeting with the plan commission was held in order to ward off a potential issue regarding proper notice being sent to nearby property owners. Irgens Development Partners, which developed the 833 East office tower, raised the issue at the first meeting and the commission requested that Barrett Lo meet with Irgens to resolve any design issues. As my colleague Graham Kilmer detailed last week, The Couture team met with Irgens and made a minor modification to the parking garage at their request. The commission unanimously recommended approval of the revised design.
The structure consists of two buildings spread across the two-acre site: a 975-stall parking garage on the western half of the site and a 44-story, ellipse-shaped apartment tower with a three-level base on the eastern half overlooking Lake Michigan. Unifying the two parts is a transit concourse that would include a stop for the Milwaukee Streetcar and the eastern terminus for Milwaukee County’s planned east-west bus rapid transit system. A public park would be built on the building’s third level. Planned publicly-accessible pedestrian bridges would connect the structure with O’Donnell Park to the north, the proposed Lakefront Gateway Plaza to the east and a potential tower to the south. The base of the tower would also include a substantial amount of commercial space, with a grocery store being a priority, along with multiple bars and restaurants. More details on the many project amenities, including a 40th-story rooftop deck, can be found in my column from early March.
Barrett hopes to begin construction on the project this year in order to finish the project in 2020. A total of 312 apartments are planned for the tower. The Common Council approved contributing $17.5 million towards the project via a tax-incremental financing district in 2015 to support the project’s public components.
Rick Barrett is not related to Mayor Tom Barrett.
Barrett Acknowledges Second Tower
Barrett was asked about a second tower for the complex, a possible development that Urban Milwaukee broke the story on back in March. He responded to this question from committee chair Jim Bohl quite frankly. “When you start learning about real estate development, the first thing you learn is highest and best use,” Barrett noted. “We reserve the right to potentially do something at a later date. It’s strictly market driven. We want to push the limits. We want to push density. It’s a very important thing. Our city needs more density every single day.”
More about the Couture
- Plats and Parcels: NBA Player Plans Downtown Apartments - Jeramey Jannene - Oct 13th, 2019
- Transportation: Couture Streetcar Extension Decision Pushed to June 2020 - Jeramey Jannene - Oct 2nd, 2019
- Transportation: City Struggles on Couture Streetcar Extension - Jeramey Jannene - Sep 12th, 2019
- MKE County: Supervisors Question Couture Project - Graham Kilmer - Sep 11th, 2019
- Plats and Parcels: The Couture Getting New Signage - Jeramey Jannene - Aug 25th, 2019
- Plats and Parcels: The Couture Changes Financing Plan - Jeramey Jannene - Jul 28th, 2019
- Transportation: City Confident Couture Won’t Block Streetcar - Jeramey Jannene - Jun 5th, 2019
- Plats and Parcels: The Couture Gets Financing Extension - Graham Kilmer - May 27th, 2019
- Plats and Parcels: The Couture Gets Financing Extension - Graham Kilmer - Mar 10th, 2019
- MKE County: County Committee Mollified on Couture - Graham Kilmer - Dec 4th, 2018
- Eyes on Milwaukee: The Couture Cleared for Takeoff - Jeramey Jannene - Nov 2nd, 2018
- Plats and Parcels: The Couture Still in Limbo - Graham Kilmer - Oct 21st, 2018
- Plats and Parcels: County Officials Suggest Taking Back Couture Site - Graham Kilmer - Sep 16th, 2018
- Eyes on Milwaukee: Multiple Tower Groundbreakings in 2018 - Jeramey Jannene - Apr 11th, 2018
- Eyes on Milwaukee: Couture Seeks Commercial Tenants - Jeramey Jannene - Dec 4th, 2017
- Eyes on Milwaukee: Council Okays Couture Sewer Subsidy - Jeramey Jannene - May 31st, 2017
- Eyes on Milwaukee: Couture’s Surprise Sewer Being Moved - Jeramey Jannene - May 23rd, 2017
- Eyes on Milwaukee: City Approves The Couture - Jeramey Jannene - Apr 18th, 2017
- Changes Made to Couture’s Design - Graham Kilmer - Apr 10th, 2017
- Eyes on Milwaukee: Second Lakefront Tower Coming? - Jeramey Jannene - Mar 3rd, 2017
- Photo Gallery: Transit Center Tower Demolition - Jeramey Jannene - Jan 8th, 2017
- Friday Photos: Goodbye Downtown Transit Center - Jeramey Jannene - Dec 30th, 2016
- Eyes on Milwaukee: The Couture is Finally Happening - Jeramey Jannene - Aug 11th, 2016
- New Front Door for Lakefront - Jeramey Jannene - Mar 11th, 2013
- County Threatened With Lakefront Lawsuit - Dave Reid - Jul 24th, 2012
- Photo Gallery: The Couture Press Conference - Jeramey Jannene - Jul 16th, 2012
- The Chatter: Abele vs County Board — Again - Bruce Murphy - Jul 12th, 2012
- 44-Floor Tower Proposed for Lakefront - Jeramey Jannene - Jul 11th, 2012