East Town is the unofficial name for the area of downtown Milwaukee that is east of the Milwaukee River. The East Town Association is a member-based organization that represents the area.

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Storm the Bastille 5K Returns July 9, 2026. Registration Now Open for 40th Anniversary Race
Press Release

Storm the Bastille 5K Returns July 9, 2026. Registration Now Open for 40th Anniversary Race

Milwaukee's only nighttime downtown run celebrates four decades with early bird pricing available through May

This Is It (1968-2025) Approved for State Historic Marker
Press Release

This Is It (1968-2025) Approved for State Historic Marker

Wisconsin's second LGBTQ historic landmark will be installed in summer 2026

The Barry Company Represents Seller in Successful Transaction of Downtown Milwaukee Office Property
Recent Transactions – September and October
Eddie Sturkey to Step Down as Executive Director of East Town Association
Press Release

Eddie Sturkey to Step Down as Executive Director of East Town Association

After leading the organization through a period of revitalization, Sturkey will conclude his tenure to pursue new opportunities

Bastille Days Returns to Downtown Milwaukee July 9–12, 2026
Milwaukee Downtown names its 2025 Downtown Achievement Award Winners
Press Release

Milwaukee Downtown names its 2025 Downtown Achievement Award Winners

Key downtown projects and organizations recognized at Milwaukee Downtown’s 2025 State of Downtown

Fall Gallery Night MKE is tomorrow (Oct. 17) and Saturday (Oct. 18)
Fall Gallery Night MKE Returns October 17 & 18
Design Your Weekend: Summer Gallery Night MKE Returns July 18-19
Bastille Days Festival Returns to Cathedral Square July 17-20
Press Release

Bastille Days Festival Returns to Cathedral Square July 17-20

Festival features new local, French-inspired eateries offering raclette, brasserie fare and crêpes

Cathedral Square Market Holds Extended Season
Press Release

Cathedral Square Market Holds Extended Season

New hours, new themes, and more ways to shop local

Jazz in the Park Announces Eight Nights of Live Music in Cathedral Square
Press Release

Jazz in the Park Announces Eight Nights of Live Music in Cathedral Square

Milwaukee’s free concert series returns with a lineup of salsa, soul, indie rock & more

Storm the Bastille 5k Run/Walk Returns July 17
Press Release

Storm the Bastille 5k Run/Walk Returns July 17

Milwaukee’s only nighttime run kicks off Bastille Days with a dash through downtown

Save the Date: Bastille Days & Storm the Bastille 2025
Press Release

Save the Date: Bastille Days & Storm the Bastille 2025

Same Bastille Days festival, brand new weekend!

14th Annual Milwaukee Oktoberfest Returns to Cathedral Square Park
Press Release

14th Annual Milwaukee Oktoberfest Returns to Cathedral Square Park

Celebrate German Culture with Live Music, Authentic Food, and Festive Activities October 4-6

Help Take Cathedral Square to the Next Level
Press Release

Help Take Cathedral Square to the Next Level

 Cathedral Square Friends is hosting a fundraiser to further our efforts to maintain and enhance the square.

Help Take Cathedral Square to the Next Level
Press Release

Help Take Cathedral Square to the Next Level

Cathedral Square Friends is hosting a fundraiser to further our efforts to maintain and enhance the square.

Fundraiser For Cathedral Square
Press Release

Fundraiser For Cathedral Square

Cathedral Square Friends is hosting a fundraiser to further our efforts to maintain and enhance the square.

Bastille Days Returns July 2024
Press Release

Bastille Days Returns July 2024

Four-day French festival boasts enhanced entertainment lineup and French flair

Lunchtime Concerts Return to Downtown Milwaukee This Summer
Press Release

Lunchtime Concerts Return to Downtown Milwaukee This Summer

Heart(beats) of the City powered by MGIC and PNC presents Tunes@Noon to bring free, midday melodies to public spaces downtown

Gallery Night MKE Showcases Summer Event July 19 & 20
Jazz in the Park is Back Thursday Nights Starting June 6
Press Release

Jazz in the Park is Back Thursday Nights Starting June 6

Ten weeks highlighting local musicians in Cathedral Square Park

Reset & Recharge at the Cathedral Square Market
Press Release

Reset & Recharge at the Cathedral Square Market

Downtown Milwaukee wellness market opens June 2 and runs most Sundays until Sept. 29

Gallery Night MKE Kicks Off 2024 Season Jan. 19-20
Barrel Burrito Co. opens in East Town
Press Release

Barrel Burrito Co. opens in East Town

Caravan Hospitality Group’s first fast casual concept features Grilled Burritos

Join Us in Taking Cathedral Square to the Next Level
Press Release

Join Us in Taking Cathedral Square to the Next Level

We are hosting a fundraiser at the top of the Ascent.

Fundraiser For Cathedral Square
Press Release

Fundraiser For Cathedral Square

Cathedral Square Friends is hosting a fundraiser in the rooftop lounge of the Ascent luxury apartment building.

Bastille Days Celebrates 40th Anniversary July 13 – 16
Press Release

Bastille Days Celebrates 40th Anniversary July 13 – 16

One of the world’s largest French festivals will bring back old traditions, new entertainment for 2023 iteration

Storm the Bastille, Milwaukee’s Only Downtown, Nighttime 5K Run/Walk Returns for 2023
Press Release

Storm the Bastille, Milwaukee’s Only Downtown, Nighttime 5K Run/Walk Returns for 2023

As many as 5,000 participants will help celebrate 40 years of Milwaukee’s French Festival

Jazz in the Park Is Back Thursday Nights starting June 1
Press Release

Jazz in the Park Is Back Thursday Nights starting June 1

“Milwaukee’s Original Date Night” in Cathedral Square Park celebrates over 30 years with jazzy new lineup

Gallery Night MKE Celebrates Creativity — at 50+ locations — April 21 & 22
Downtown Milwaukee’s Taste & Toast returns February 27 – March 3
Press Release

Downtown Milwaukee’s Taste & Toast returns February 27 – March 3

Five nights of discounted bottles and bites available at 18 restaurants from 4 p.m. to 7 p.m. nightly

Milwaukee Downtown names its 2022 Downtown Achievement Award winners
Press Release

Milwaukee Downtown names its 2022 Downtown Achievement Award winners

Key projects and downtown players recognized at Milwaukee Downtown’s 2022 annual meeting

Fall Gallery Night MKE unites Milwaukee’s downtown neighborhoods through art Oct. 21-22
Downtown Dining Week begins today, runs Sept. 8 – 15
Press Release

Downtown Dining Week begins today, runs Sept. 8 – 15

“From steak and seafood to BBQ and global cuisine, there’s something for every palate on this year’s list of Downtown Dining Week participants,” said Beth Weirick, CEO of Milwaukee Downtown, BID #21.

Downtown Dining Week Returns Sept. 8 – 15
Press Release

Downtown Dining Week Returns Sept. 8 – 15

The event features prix-fixe menus at $15 or $25 for lunch and $35 or $45 for dinner at 28 restaurants

Downtown Dining Week sets the table for a September return
Press Release

Downtown Dining Week sets the table for a September return

Annual feast returns September 8 – 15 with 25+ downtown eateries offering lunch and dinner specials

Bastille Days is Back
Summer Gallery Night MKE unites Milwaukee’s downtown neighborhoods through art July 22-23
Milwaukee Ballet Brings Dance into the Community Throughout July
Press Release

Milwaukee Ballet Brings Dance into the Community Throughout July

The month of free “Ballet Beat” workshops and activities culminates with two outdoor performances

Jazz in the Park Is Back Thursday Nights starting July 21
Press Release

Jazz in the Park Is Back Thursday Nights starting July 21

Free summer concert series in Cathedral Square Park ‘Jazz’s up’ this year’s Lineup

Bastille Days and the Milwaukee Art Museum Celebrate French Culture in July
Press Release

Bastille Days and the Milwaukee Art Museum Celebrate French Culture in July

Four-day French festival and museum events bring Joie de vivre back to MKE

Milwaukee’s Only Downtown and Nighttime 5K Run/Walk, Storm the Bastille, Returns in Person for 2022
East Town Association Reboots Beloved Events for 2022
Press Release

East Town Association Reboots Beloved Events for 2022

Bastille Days, Jazz in the Park and the Market return to Cathedral Square

Construction Underway on ‘Frame the Square’ Project in Milwaukee’s Cathedral Square
Press Release

Construction Underway on ‘Frame the Square’ Project in Milwaukee’s Cathedral Square

Streetscaping project will bring needed upgrades to the perimeter of the square; all park amenities will remain open and accessible throughout construction

Fall Gallery Night MKE to be held Friday, October 15 and Saturday, October 16, 2021
Beginning tomorrow, Buskerfest brings music, magic and storytelling  to downtown Milwaukee’s streets
First annual “Buskerfest” brings music to downtown  as part of Jumpst(ART) Downtown campaign
Press Release

First annual “Buskerfest” brings music to downtown as part of Jumpst(ART) Downtown campaign

Featuring over 60 musicians performing nearly 100 hours of live music, Aug. 6 - 8

East Town Association Summer 2021
VIRTUAL Jazz in the Park Events, 2020
Rainbow Crosswalks to be Re-Painted in Milwaukee
East Town Association COVID-19 Annoucement
The Hop and Beechwood Sales and Service Partner on Inaugural ‘Hops and Stops’ Event
Grab a bite and beverage during downtown Milwaukee’s Taste & Toast, March 2 – 6
Press Release

Grab a bite and beverage during downtown Milwaukee’s Taste & Toast, March 2 – 6

Five nights of sipping and sampling at 25+ downtown Milwaukee restaurants

Milwaukee Downtown, BID #21 and East Town Association issue “Call for Walls” for new mural project in East Town neighborhood
UWM Alumni Association hosts panel discussion on 2020 Democratic convention
Press Release

UWM Alumni Association hosts panel discussion on 2020 Democratic convention

The convention, which takes place July 13-16, 2020, marks the first major political party convention in Milwaukee's history.

The Hop to Transform into “Le Hop” for Bastille Days
Press Release

The Hop to Transform into “Le Hop” for Bastille Days

The streetcar’s social media presence to take on a French theme during the festival, while special themed performances will occur at stations and on board the vehicles

Tourism Helps Promote Bastille Days with Grant
Press Release

Tourism Helps Promote Bastille Days with Grant

Grant funds go towards marketing efforts in Wisconsin and Northern Illinois

Lock Your Love at This Year’s Bastille Days
Press Release

Lock Your Love at This Year’s Bastille Days

East Town Association partners with The Master Lock Company, artists and students on new sculptures

Jazz in the Park Thursday Night Lineup Announced with May 30 Kick-off
Press Release

Jazz in the Park Thursday Night Lineup Announced with May 30 Kick-off

Free summer concert series in Cathedral Square Park adds new country and DJ acts

Nation’s Largest French-themed Celebration to Rendezvous in Milwaukee This Summer
Press Release

Nation’s Largest French-themed Celebration to Rendezvous in Milwaukee This Summer

Also, for the first time, fest-goers can ride Milwaukee’s streetcar, The Hop, directly into the festival, exiting at the Cathedral Square stop.

Northwestern Mutual to be YPWeek Milwaukee 2019 Presenting Sponsor
Press Release

Northwestern Mutual to be YPWeek Milwaukee 2019 Presenting Sponsor

Company Partners with NEWaukee to Continue Efforts to Grow Milwaukee as a Tech Hub to Attract and Retain Top Talent

Grab a bite and beverage during downtown Milwaukee’s Taste & Toast, Feb. 25 – March 1
Press Release

Grab a bite and beverage during downtown Milwaukee’s Taste & Toast, Feb. 25 – March 1

Five nights of sipping and sampling at 25+ downtown Milwaukee restaurants

East Town Association Adds Marketing Manager, New Agency and Entertainment Partner
Press Release

East Town Association Adds Marketing Manager, New Agency and Entertainment Partner

East Town Association is known for Bastille Days, Cathedral Square Market and Jazz in the Park, longstanding events which cultivate a vibrant experience in Milwaukee.

Mikey’s to Stop Business Operations in January 2019
Press Release

Mikey’s to Stop Business Operations in January 2019

December 31, 2018 was the last date of normal business operations for the 811 N. Jefferson Street bar.

Milwaukee Downtown seeks Key to Change donations during season of giving
Press Release

Milwaukee Downtown seeks Key to Change donations during season of giving

Ongoing campaign aims to end homelessness through an outreach coordinator and housing placements

DNA Fundraiser for Cathedral Square Friends!
Press Release

DNA Fundraiser for Cathedral Square Friends!

The Downtown Neighbors Association is holding their Holiday Party and proceeds from the event will go to help Cathedral Square Friends.

Building on Last Year’s Success
Press Release

Building on Last Year’s Success

Cathedral Square Friends to expand on last year's successful effort by bringing more hanging flower baskets to the square.

Milwaukee Pride brings rainbow crosswalks to Cathedral Square
Press Release

Milwaukee Pride brings rainbow crosswalks to Cathedral Square

Join us Saturday for our Opening Ceremony

Morris Retires from East Town Association After Seven Distinguished Years at Helm
Press Release

Morris Retires from East Town Association After Seven Distinguished Years at Helm

McElwee elevated to role of Executive Director.

Madison-based Grocer to Bring Full-service, Neighborhood Supermarket to Downtown Milwaukee as New 7Seventy7 Tenant
Press Release

Madison-based Grocer to Bring Full-service, Neighborhood Supermarket to Downtown Milwaukee as New 7Seventy7 Tenant

Urban Market to offer full grocery selection, chef-prepared meal solutions, coffee shop, and online ordering for pickup and delivery

Milwaukee Pride launches campaign for rainbow crosswalks
Press Release

Milwaukee Pride launches campaign for rainbow crosswalks

Civic project honors LGBTQ heritage of Cathedral Square

Hop on The Hop at Bastille Days This Weekend
Press Release

Hop on The Hop at Bastille Days This Weekend

Public invited to walk inside Milwaukee’s new streetcar at the Cathedral Square platform on Kilbourn Avenue from 1:00-4:00 p.m. on Saturday and Sunday

Milwaukee’s Firkin Beer Fest to bring fermented favorites to Cathedral Square Park
Press Release

Milwaukee’s Firkin Beer Fest to bring fermented favorites to Cathedral Square Park

Saturday, July 21 festival featuring tasty brews and bites, detailed demos, beer memorabilia and more

Bastille Days dishes out fresh French fare all weekend long
Press Release

Bastille Days dishes out fresh French fare all weekend long

Free food and drink demos, firkin tapping and wine tastings, plus a mélange of restaurant vendors

YPWeek Wisconsin Announces 2018 Program Lineup, NEWaukee Announces Northwestern Mutual as Presenting Sponsor of YPWeek Milwaukee
Press Release

YPWeek Wisconsin Announces 2018 Program Lineup, NEWaukee Announces Northwestern Mutual as Presenting Sponsor of YPWeek Milwaukee

The grassroots statewide program will run April 20 to 28, 2018.

Bastille Days announces new footprint for 2018 festival
Press Release

Bastille Days announces new footprint for 2018 festival

The run route for the 2018 Associated Bank Storm the Bastille will not change under the new plan.

Milwaukee Hotel Collection delivers top-tier brands to downtown
Press Release

Milwaukee Hotel Collection delivers top-tier brands to downtown

Seamless sales effort delivered to consumers, meeting planners

Downtown debuts Key to Change meters on Sept. 13 to aid in ending chronic homelessness
Press Release

Downtown debuts Key to Change meters on Sept. 13 to aid in ending chronic homelessness

Seven parking meters retrofitted to collect coin donations for quality-of-life programs

Bastille Days Kicks Off Thursday
Press Release

Bastille Days Kicks Off Thursday

Thursday's lineup of activities.

Bastille Days dishes out fresh French fare all weekend long
Press Release

Bastille Days dishes out fresh French fare all weekend long

Festival offering free food and drink demos, firkin tapping and wine tastings, plus 25+ restaurant tents

Plan Your Summer!
Press Release

Plan Your Summer!

The 2017 Parks “Summer’s Best” Entertainment Guide is here

Sendik’s to offer ultimate VIP experience at Jazz in the Park
Press Release

Sendik’s to offer ultimate VIP experience at Jazz in the Park

“Red Bag Picnic in the Park” contest awarding winners a private area, picnic snacks and more

Cathedral Square Market returns to downtown with fresh produce and free entertainment
Press Release

Cathedral Square Market returns to downtown with fresh produce and free entertainment

Farmers’ market featuring yoga, dance workouts, music and more every Saturday

Bastille Days to bring beaucoup de Parisian fun to downtown Milwaukee
Press Release

Bastille Days to bring beaucoup de Parisian fun to downtown Milwaukee

The 36th annual Bastille Days returns to Cathedral Square Park July 13-16 with free entertainment all weekend long

Educators Credit Union presents 26th annual Jazz in the Park
Press Release

Educators Credit Union presents 26th annual Jazz in the Park

Milwaukee’s premier concert series featuring robust music lineup returns to Cathedral Square Park

Associated Bank presents 33rd annual Storm the Bastille 5K run/walk
Press Release

Associated Bank presents 33rd annual Storm the Bastille 5K run/walk

Bastille Days’ nighttime fun run returns Thursday, July 13

East Town Association announces new happy hour specials at Jazz in the Park
Press Release

East Town Association announces new happy hour specials at Jazz in the Park

Discounted drinks now available from 5 – 6 p.m. at downtown’s outdoor concert series

Milwaukee’s Bastille Days to commemorate Nice, France tragedy with moment of silence tonight, July 15
Press Release

Milwaukee’s Bastille Days to commemorate Nice, France tragedy with moment of silence tonight, July 15

Bastille Days invites the community to gather near the festival’s main stage in Cathedral Square Park this evening at 7 p.m. to honor the victims of Nice and their loved ones.

Bastille Days serves up gourmet French fare to indulge in all weekend long
Press Release

Bastille Days serves up gourmet French fare to indulge in all weekend long

Festival offering free food and drink demos, firkin tapping and wine tastings, plus 30 eateries onsite

REALTORS® Downtown Diggs Saturday, June 4th
Press Release

REALTORS® Downtown Diggs Saturday, June 4th

Get a first-hand taste of the variety, energy and convenience of city living during the Downtown Diggs Condo Open House hosted by GMAR on Saturday.

Cathedral Square Market to offer local produce and free entertainment this summer season
Press Release

Cathedral Square Market to offer local produce and free entertainment this summer season

Farmers’ market featuring yoga, dance workouts, music and more every Saturday

Bastille Days announces beaucoup de entertainment to downtown Milwaukee
Press Release

Bastille Days announces beaucoup de entertainment to downtown Milwaukee

The 35th annual Bastille Days presented by Columbia St. Mary’s returns to Cathedral Square Park July 14-17 with free entertainment all weekend long.

Milwaukee marks 35th anniversary of city’s favorite French festival, Bastille Days
Press Release

Milwaukee marks 35th anniversary of city’s favorite French festival, Bastille Days

Among the annual highlights is the BMO Harris Bank Storm the Bastille Run/Walk.

Supervisor Steve F. Taylor Reacts to Committee’s Vote to Fund Marcus Center in Light of Takeover
Press Release

Supervisor Steve F. Taylor Reacts to Committee’s Vote to Fund Marcus Center in Light of Takeover

“This decision flies in the face of the principles of the good stewardship of taxpayer dollars.”

Coalition of Photographic Arts kicks off new year with real Life Mad Man
Press Release

Coalition of Photographic Arts kicks off new year with real Life Mad Man

Award-winning ad exec dave hanneken featured january 12th

411 East Wisconsin Receives LEED Gold Certification
Press Release

411 East Wisconsin Receives LEED Gold Certification

Largest LEED Gold certified building in the city

DNA Milwaukee Spearheads “FREE” Parking Stickers for Weekend Downtown Parking Signage
Press Release

DNA Milwaukee Spearheads “FREE” Parking Stickers for Weekend Downtown Parking Signage

The challenge: Although parking is free on Saturdays in two‐hour time zones and all day on Sundays, parking signs do not clearly convey this message.

Milwaukee Film Festival Announces Full 2015 Lineup
Press Release

Milwaukee Film Festival Announces Full 2015 Lineup

Festival to open with Youth; Oscar winner Paolo Sorrentino’s new film stars Michael Caine & Harvey Keitel. Award-winning films plentiful in Documentary Festival Favorites and Worldviews programs

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