East Town Association
Press Release

The Hop to Transform into “Le Hop” for Bastille Days

The streetcar’s social media presence to take on a French theme during the festival, while special themed performances will occur at stations and on board the vehicles

By - Jul 10th, 2019 11:49 am

MILWAUKEE, Wis. (July 10, 2019) – For the first time, The Hop––or Le Hop, as it will be called by fest-goers July 11-14––will run directly through Bastille Days. You can take Le Hop directly to the Cathedral Square stop, located right in the center of Bastille Days and adjacent to the festival’s iconic 43-foot tall Eiffel Tower replica. Rides are free courtesy of Potawatomi Hotel & Casino.

To show off this new theme, The Hop is “French-ifying” its social media presence by becoming Le Hop from July 11-14. See attached photos for examples. Special live shows with Bastille Days performers are also set to take place at the Third Ward platform and on board Le Hop.

Performance schedules are as follows:

Date: Thursday, July 11

Time: 3-4 p.m.

  • 3:00-3:15 p.m. – BMAC performance at Historic Third Ward EB platform
  • 3:19-3:44 p.m. – BMAC performance on board Le Hop
  • 3:20-3:30 p.m. – Gypsy Geoff performance at Historic Third Ward EB platform
  • 3:34-3:59 p.m. – Gypsy Geoff performance on board Le Hop

Date: Friday, July 12

Time: 8:30-9:15 p.m.

  • 8:30-8:49 p.m. – The Fire Guy performance at Historic Third Ward EB platform
  • 8:49-8:54 p.m. – The Fire Guy rides to Cathedral Square
  • 8:54-9:15 p.m. – The Fire Guy performance at Bastille Days near Cathedral Square platform

Look out for the Le Hop name change on the streetcar’s social channels and enjoy “le ride” every day of Bastille Days!


Bastille Days is presented by the East Town Association, Inc., a nonprofit downtown business organization. This event serves as the main fundraiser for East Town Association and helps promote the eastern portion of downtown Milwaukee and highlights the many businesses in the area. Bastille Days is sponsored by: Bud Light, Associated Bank, Gruber Law Offices LLC, Saz’s Hospitality Group, Lyft, Door Peninsula Winery, Madison Medical, Pepsi, Master Lock, TransDev, EDI and The Plaza Hotel. For more details, visit www.easttown.com.

Mentioned in This Press Release

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Also, for the first time, fest-goers can ride Milwaukee’s streetcar, The Hop, directly into the festival, exiting at the Cathedral Square stop.

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