East Town Association Adds Marketing Manager, New Agency and Entertainment Partner
East Town Association is known for Bastille Days, Cathedral Square Market and Jazz in the Park, longstanding events which cultivate a vibrant experience in Milwaukee.
MILWAUKEE, Wis. (January 24, 2019) – Under the leadership of new Executive Director Emily McElwee, East Town Association is proud to welcome Lauren Nachtigall, STIR Advertising and Integrated Messaging and ZandR Entertainment to its marketing team. East Town Association is known for Bastille Days, Cathedral Square Market and Jazz in the Park, longstanding events which cultivate a vibrant experience in Milwaukee. These additions will bring a fresh perspective to the popular neighborhood summer festival and music series.
“I am very excited to be leading the East Town team. We have assembled a group of really passionate people who are truly devoted to this city and our neighborhood,” said McElwee who was promoted to Executive Director in October of last year.
East Town Association most recently hired Oak Creek native Lauren Nachtigall as its Events and Marketing Manager. Prior to taking on this new role, Nachtigall worked at the Marcus Center for the Performing Arts and has previous experience developing and marketing local events in Wisconsin. She received her Bachelor of Arts in Communication-Public Relations from the University of Wisconsin Stevens Point.
STIR Advertising and Integrated Messaging is a full-service advertising agency that will spearhead the marketing efforts for the association. For nearly 20 years, STIR has planned and executed creative marketing campaigns for some of Milwaukee’s most beloved organizations and events, including Wisconsin State Fair, VISIT Milwaukee, the Milwaukee Bucks and the United Performance Arts Fund.
ZandR Entertainment has signed on as the entertainment booking agency. They are a Wauwatosa based company known for providing quality entertainment to festivals including Summerfest and the Wisconsin State Fair.
“I’m really looking forward to working with everyone and seeing all that we can achieve together,” said McElwee.
ABOUT EAST TOWN
East Town Association, Inc is a nonprofit downtown Milwaukee business organization that host several free community festivals and events. This includes Bastille Days, Jazz in the Park and Cathedral Square Market. All proceeds are returned to the community through these events and other neighborhood improvement programs. Visit easttown.com for more information.
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Also, for the first time, fest-goers can ride Milwaukee’s streetcar, The Hop, directly into the festival, exiting at the Cathedral Square stop.
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Free food and drink demos, firkin tapping and wine tastings, plus a mélange of restaurant vendors