Milwaukee Hotel Collection
Press Release

Milwaukee Hotel Collection delivers top-tier brands to downtown

Seamless sales effort delivered to consumers, meeting planners

By - Jan 3rd, 2018 08:50 am

FOR IMMEDIATE RELEASE — Milwaukee (Jan. 3) – Jackson Street Holdings announced today that its hotels including The Westin Milwaukee, Milwaukee Marriott Downtown and SpringHill Suites by Marriott Milwaukee Downtown will be marketed under the name Milwaukee Hotel Collection. The hotels, owned by Jackson Street Holdings and managed by White Lodging, represent 580 downtown rooms that have opened in Milwaukee in less than four years.

As the largest-single recent developer of downtown hotels and food and beverage operations, Jackson Street Holdings says the decision makes public the hotels’ ongoing efforts to streamline reservations and meeting and event bookings.

“Milwaukee Hotel Collection today includes three best-in-class hotels at multiple price points,” said Chris Anderson, senior vice president and chief revenue officer of Jackson Street Holdings. “Branding these properties as one collection provides guests, meeting planners and social catering customers with a clear understanding of our three unique Marriott branded hotels offering a range of pricing and amenities to fit all needs.”

The most important benefit is simplification of a single sales and event contact. One point of contact provides a more efficient booking process, decreasing the amount of inquiries a client needs to make about availability, event details and more. For meeting planners, that means one group contract to reserves a large number of rooms across all hotels, saving time and effort.

The addition of a full-service Marriott, a top-tier Westin and the all-suites SpringHill Suites in downtown signals the strength of the Milwaukee market, said Chris Anderson, senior vice president and chief commercial officer of White Lodging. “Milwaukee continues to see strong occupancy and meeting business. Our Milwaukee-based sales team is already working with customers to book room blocks, plan weddings and schedule meetings across all three properties. Providing a single point of contact to access a variety of price points and amenities is now officially done under one name.”

White Lodging and Jackson Street Holdings were recognized by Marriott International Hotels as the 2017 Hotel Opening of the Year 2017 for The Westin Milwaukee and Hotel Opening of the Year 2015 for the Milwaukee Marriott Downtown. Their SpringHill Suites property is the only one of its kind an historic building with a full-service on-property restaurant. This consistent level of unexpected service and amenities is a hallmark of the Milwaukee Hotel Collection and the umbrella brand gives guests the assurance of knowing what to expect regardless of which of hotel they select.

To fill the 350 full-time jobs added by these hotels in recent years, White Lodging has implemented recruitment, training and advancement programs that turn jobs into careers. “We are well positioned in Milwaukee and ready for growth,” said Anderson, hinting at the prospect for future properties under the Milwaukee Hotel Collection banner.

Learn more about the Milwaukee Hotel Collection at

About The Westin Milwaukee

The Westin Milwaukee opened in June 2017 and is both a gateway and a respite from the hustle and bustle of the city. Perfectly situated in the heart of downtown Milwaukee and steps away from the waterfront at the end of Michigan Avenue, The Westin Milwaukee features 220 thoughtfully-designed guestrooms and suites – almost half boasting unparalleled views of Lake Michigan. Natural light floods the hotel’s lobby, restaurant and guestrooms, while offering dramatic views of the city. The Westin Milwaukee also offers a total of nine meeting rooms with more than 9,000 square feet of event space, anchored by a stunning and expansive Grand Ballroom.

The Westin Milwaukee is home to a modern Italian-American steakhouse, Stella Van Buren, which features premium cut steaks and Italian specialties with an elevated twist, including pastas prepared fresh daily. Stella’s high-end bar menu contains a meticulously curated selection of bourbon, an extensive wine list and a draft beer list that is entirely from Wisconsin breweries.

About Marriott Milwaukee Downtown

Marriott Milwaukee Downtown is located in the heart of East Town, downtown’s thriving district brimming with shopping, dining and entertainment. Business professionals are within walking distance to attend conferences, conventions and networking events at Wisconsin Center. Following a busy day of work or sightseeing, treat yourself to Midwestern cuisine and the city’s renowned draft beer at Millioke, our on-site restaurant open for breakfast, lunch and dinner. Retreat to relaxation in our stylish rooms boasting pillow top mattresses dressed with luxury bedding. High-powered meetings or elegant celebrations can be successfully hosted in one of our six flexible event spaces. In-between events, start a vigorous workout at our fitness center, then soothe your senses in our indoor pool. Whether visiting for business or leisure, let Milwaukee Marriott Downtown be a part of your travel journey.

About SpringHill Suites by Marriott Milwaukee Downtown

SpringHill Suites by Marriott is an all-suite hotel brand that offers guests a fresh take on mixing business and pleasure, by providing little extras that help them enjoy their time away. The new SpringHill Suites by Marriott Milwaukee Downtown is the newest and closest hotel to the Wisconsin Center, two blocks from the BMO Harris Bradley Center, less than a mile from Marquette University and minutes from Henry W. Maier Festival Park and the Historic Third Ward District. Located in an historic building, the hotel’s all-suite accommodations seamlessly blend modern design and amenities. The hotel

features free WiFi, 24-hour fitness and free hot breakfast. Doc’s Commerce Smokehouse restaurant and bar is located on site.

About White Lodging
White Lodging, established in 1985, is one of the fastest growing hotel ownership, development, and management companies in America.  An innovative trendsetter, the organization’s portfolio includes convention, urban lifestyle, and suburban hotels. After a transaction to sell 82 of its suburban hotel management contracts to Interstate Hotels and Resorts, White Lodging will focus on full-service assets and operate 87 premiere hotels, 30 restaurants/bars and 26 brands — including Marriott International, Hilton Worldwide, Hyatt Global, and InterContinental Hotel Group and its own Collection of Luxury Ranches. White Lodging is one of the most active developers in the US with over 18 projects currently in development. Success knows no boundaries at White Lodging, where associates and leadership have consistently earned industry leading guest satisfaction scores, market share and profit margins while recruiting and retaining the best, brightest, and most passionate professionals in every discipline for three decades.

About Marriott International, Inc.

Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,000 properties in 30 leading hotel brands spanning 122 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®.

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