The building includes 7,045 square-feet of retail space, occupied as of May 2015 by Jimmy John’s (opened March 2015), Zoup! (opened May 2015, 2,230 sq-ft), Great Clips, eliteNutrition (opened in February 2015) and JK Nails (opened March 2015).
Parking for the retail tenants is included in a two-level structure in the middle of the block, accessible via E. Lyon St. or N. Jefferson St. Residents are able to park underneath the building.
The building represents the first phase of a two-phase project. The second phase is to include a 95-unit apartment building on the west side of the block.
The official ground breaking for the Avenir was held on November 8th, 2013, though construction had already started.
The project site is bounded by N. Jefferson St. on the east, N. Milwaukee St. on the west, E. Ogden Ave. on the south, and E. Lyon St. on the north.
The site sits on the footprint of the former Park East Freeway, which was demolished in the early 2000’s. The site was originally sold to RSC & Associates of Oak Park, IL. The project as proposed by RSC was known as Park East Square and at various points was proposed to include a large retail store and later two Hyatt hotels. Wangard purchased the block from RSC for $1.5 million.
Content referencing Avenir
Proposal to bring hundreds of jobs to Harbor District to get financing help.Sep 2nd, 2018 by Graham Kilmer
Wangard Partners and its investment group targeted the Madison market as a result of its strong economic and demographic trends.Nov 23rd, 2015 by Wangard Partners, Inc.
“Expanding our property management services and team accomplishes our strategic goals and initiatives while providing a compassionate approach to the tenants and residents we serve.”Aug 25th, 2015 by Wangard Partners, Inc.
Demolition on the Brady and Water Street Development Completes with Astounding Salvage MetricsMay 14th, 2015 by Wangard Partners, Inc.
Fast-casual restaurant opens first location in Wisconsin, offering hundreds of award-winning soups and other fresh fareMay 1st, 2015 by Press Release
Avenir Apartments Officially Opens Friday, February 6th!Jan 28th, 2015 by Wangard Partners, Inc.
Zoup! Opens First Wisconsin-based Franchise at Avenir Apartments!Jan 22nd, 2015 by Wangard Partners, Inc.
“This EPA brownfield grant is a solid investment in the future of Milwaukee that will help transform contaminated sites into redevelopment opportunities”Aug 7th, 2014 by U.S. Environmental Protection Agency
Avenir apartments expected to open September 2014Nov 8th, 2013 by Wangard Partners, Inc.
Million-dollar baby: Wangard wants $1 million in clean-up funds – Janitors union calls day of action
RACM meets at 1:30 PM on Thursday to decide whether or not to approve a $1 million brownfield remediation loan request from building owner/developer Stewart Wangard of Wangard Partners.Sep 19th, 2012 by SEIU Local 1
Janitors today at the meeting of the Redevelopment Authority of the City of Milwaukee (RACM) will urge that the authority reject a request for a million dollar loan from developer Stewart Wangard.Aug 16th, 2012 by SEIU Local 1
Once again it was union versus union.Jun 27th, 2012 by Dave Reid
In December 2007 RSC & Associates closed on the purchase of Block 26 in the Park East for $2,725,000. Since then RSC & Associates has attempted a variety of method to develop the site, but due to economic conditions were unable to begin construction.Mar 1st, 2012 by Dave Reid
On December 21st 2007 RSC & Associates signed an agreement to purchase a parcel of land, known as Block 26, in the Park East Freeway corridor from Milwaukee County. It was believed at the time of the sale that RSC & Associates would break ground on two new hotels within a 90 days. Understandably development projects take a time and as this project nears its third year, finally there is a small sign of progress at the site. RSC & Associates have begun erecting the construction fence. Although this project has had a troubled history with its lengthy delays, numerous changes, and squabbling in the press, potentially this project will be getting in the ground and the next development in the Park East will begin to rise this summer.Apr 23rd, 2008 by Dave Reid
Over the last year a debate raged over the question of “to TIF or not to TIF?” RSC & Associates not only requested city financing but demanded publicly that their Park East Square project required $9.5 million of TIF assistance to be economically feasible. $6.8 million of this city subsidy would of been to build a parking structure believed to be required to support a retail tenant mix including McDonald’s, Subway, PotBelly’s, Noodles & Company and Qdoba. The City’s position was that TIF assistance was not required as this project wasn’t likely to act as a catalyst spurring other development within the city and that the City had already spent millions preparing the Park East land. Additionally a market study conducted by SB Friedman reinforced DCD’s position that within the Park East corridor subsidizing of business would likely lead to a shuffling of business around downtown and not new growth. Clearly RSC & Associates lost the debate with the City regarding TIF assistance and has finally moved forward with a new plan. The new plan and purchase agreement with the County for the 2.1-acre site requires the project to break ground in the next 90 days and will include two hotels, a retail component, 100 apartments and five town homes. It is unfortunate RSC & Associates didn’t stick with their original plan as it didn’t require TIF assistance and would be close to completion by now but it is positive to see the Park East moving forward with another development. Articles Sale of Park East site fulfills county Christmas wishes Milwaukee County closes on sale of Park East lands Milwaukee County closes on sale of Park East parcel Park East project gets tentative start time Momentum suddenly builds in the Park East RSC & Associates to fund own economic analysis City balks at cash for Park East project The Park East Runaround GJLN: City Committee Votes to Compel Project Feasibility Study Developing the Park East Land Chicago group to win bid for Park East parcelDec 28th, 2007 by Dave Reid
Park East Square sign Originally uploaded by repowers The first phase of the development of Park East Square appears ready to begin. On Friday, Milwaukee County announced that they had completed the sale (read: RSC & Associates LLC exercised their option to purchase) of a 2.1 acre parcel of land at the western edge of the Pick ‘N’ Save parking lot and just north of Convent Hill for $2,725,000. To be exact, that’s the plot of land bordered by Lyon St, Jefferson St, Ogden St, and Milwaukee St. Nothing I can find indicates when construction will start, but since they purchased the land I would imagine it’s imminent. The development will include a 122-room Hyatt Place, 102-room Hyatt Summerfield Suites, along with 105 apartments and retail space. Back in March there was talk of the first phase of the development (this parcel) including 126 high-end apartments, a 148-room boutique hotel and 80,000 square feet of office, retail, restaurant and entertainment space if RSC & Associates LLC could get $9.2 million in a TIF from the city. Typical of developments of this scale in the Park East neighborhood, the TIF request was not granted. President Richard Curto said he would drop the hotel if that was the case, but clearly he thought better of that idea. He instead dropped a significant amount of retail space and went with more hotel rooms, which dropped costs significantly by eliminating the need for a massive parking structure. The final value of the development will be around $65 million, and as reported in September will include 6,900 square feet of retail space. Construction was originally supposed to begin in November, but financing hasn’t been easy to come by for anyone lately, and explains the delay. The plan in September called for construction on the hotels to begin first and take 14 months, followed by construction of the apartments (which includes 5 town houses), which will take another 15 months. I would imagine this is the same today, but with a pushed back start-date. According to the September Journal Sentinel article about the current development. The development will pay $21.5 million in property taxes over 10 years, RSC estimates, and would create 230 construction jobs and 64 to 74 hotel and retail jobs. The original plan, which the city favored …called for no public cash. That smaller project would pay $10.7 million in property taxes, and create 250 construction jobs and 50 to 75 retail jobs. The plan RSC wanted that included city financing …would generate $21.6 million in property taxes over 10 years, create 310 construction jobs and provide 150 to 200 retail and hotel jobs. The property taxes would pay back the city’s loan. RSC & Associates and the city both deserve applause for creating a development that will not only avoid the creation of an expensive TIF district, but will generate nearly the same amount of property tax revenue for the city. On top of that, the smaller retail space is more consistent […]Dec 22nd, 2007 by Jeramey Jannene
It looks like I’ll have new neighbors sooner rather than later, the construction of the Park East Square will start in November. The project will be free of city-financing assistance, the absence of which is credited as a reason for the reemergence of downtown according to former mayor John Norquist.Sep 26th, 2007 by Jeramey Jannene
Building data on this page, including assessment information, was last updated on September 6, 2020
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