Dave Reid
Photo Gallery

Ground Breaking Day in the Park East

A flock of public officials turned out to celebrate the Avenir, a $20.7 million, 104-unit mixed-use building that begins construction.

By - Nov 10th, 2013 06:06 pm

Friday was truly a groundbreaking day, as Avenir, the first mixed-use residential development to be built within the footprint of the former Park East Freeway, officially began construction. The first phase of the project is a $20.7 million, 104-unit mixed-use building that will have 7,000 square-feet of first floor retail.  According to the BizTimes, a Jimmy John’s sub shop and a Great Clips salon have leased a total of 2,500 square-feet within the building. The apartments are planned to open in September 2014.

Mayor Tom Barrett spoke of the millenials finding Milwaukee a good place to live, work, and play and the Avenir helping make that possible. And perhaps he was paying his respects to the soon-to-be-defunct A.V. Club Milwaukee by running through a list of Top 10 lists that would make Matt Wild proud. The lists ranged from Atlantic Cities’, “Where Millenials Can Make it Now,” to Movoto Blog’s, “The 10 Most Exciting Cities in America.”

The significance and complexity of the project was seen in the turnout. Milwaukee County was represented by County Executive Chris Abele, Economic Development Director Teig Whaley-Smith, and Sups. Steve Taylor and Michel Mayo, Sr.  The City had a large turnout: Besides Barrett, that included Ald. Nik Kovac, Public Relations Officer Jeff Fleming, Dave Misky from the Redevelopment Authority and four members of the Department of City Development — Commissioner Rocky Marcoux, Greg Patin, Dan Casanova, and Vanessa Koster. Even the State of Wisconsin was represented by Kathryn Berger of the Wisconsin Economic Development Corporation.

Photo Gallery



2 thoughts on “Photo Gallery: Ground Breaking Day in the Park East”

  1. Dan says:

    Where exactly in the Park East is this going up? Any renderings to look at? Exciting stuff.

  2. Dave Reid says:

    @Dan Here is the building page for the project http://urbanmilwaukee.com/building/avenir/ From there you can see the latest rendering (click it to see the full image) as well as all photos / renderings associated with the project (different versions). The site is bounded by N. Jefferson St. on the east, N Milwaukee St. on the west, E Ogden Ave. on the south, and E Lyon St. on the north.

Leave a Reply

You must be an Urban Milwaukee member to leave a comment. Membership, which includes a host of perks, including an ad-free website, tickets to marquee events like Summerfest, the Wisconsin State Fair and the Florentine Opera, a better photo browser and access to members-only, behind-the-scenes tours, starts at $9/month. Learn more.

Join now and cancel anytime.

If you are an existing member, sign-in to leave a comment.

Have questions? Need to report an error? Contact Us