Executive Director of Milwaukee Downtown Business Improvement District #21 since its creation in 1998. She previously served as executive director of Westown Association.
Formerly known as Beth Nichols.
Content referencing Beth Weirick
Downtown Dining Week returns May 29 – June 5 with tantalizing deals at nearly 30 restaurants
Lunch and dinner menus now available for preview
May 15th, 2025 by Milwaukee Downtown, BID 21Marcus Performing Arts Center’s 20th Annual BASH to Feature Exclusive Performance by Joshua Henry on June 6
Gala event supporting MPAC’s mission is a one-of-a-kind celebration and will honor Broadway Title Sponsor Johnson Financial Group and Milwaukee Downtown, Bid #21 executive, Beth Weirick.
May 13th, 2025 by Marcus Performing Arts CenterBelly up to the bar for Downtown Milwaukee’s Taste & Toast, Feb. 24 – 28
Five nights of discounted bottles and bites available at more than 20 restaurants from 4 p.m. to 7 p.m. nightly
Feb 19th, 2025 by Milwaukee Downtown, BID 21Downtown Milwaukee’s Taste & Toast returns February 24 – 28
Five nights of discounted bottles and bites available at more than 20 restaurants from 4 p.m. to 7 p.m. nightly
Feb 6th, 2025 by Milwaukee Downtown, BID 21Milwaukee Downtown, BID #21 announces changes in leadership
CEO Beth Weirick to step down in June; Economic Development Director Matt Dorner tapped as successor with other staff changes in store
Jan 9th, 2025 by Milwaukee Downtown, BID 21Join Santa and Mrs. Claus for Cocoa with the Clauses on Dec. 14
The free, family-friendly event will offer cookies, hot cocoa and photo ops at Cathedral Square Park
Dec 4th, 2024 by Milwaukee Downtown, BID 21Marvel at Downtown’s holiday lights aboard the Jingle Bus
Narrated tours return Thursday through Sunday evening as part of the Milwaukee Holiday Lights Festival
Dec 2nd, 2024 by Milwaukee Downtown, BID 21Ornament Trail returns to Downtown as part of Milwaukee Holiday Lights Festival
15 larger-than-life, hand-painted ornaments will be displayed throughout Downtown and the Third Ward
Nov 18th, 2024 by Milwaukee Downtown, BID 21Downtown Milwaukee’s Jack-O-Lantern Jubilee moves to new Halloween Village at Baird Community Commons on Oct. 26
Downtown’s pumpkin palooza returns with more free goodies and a backdrop of seasonal lights
Oct 17th, 2024 by Milwaukee Downtown, BID 21Halloween lights debut in Downtown Milwaukee as part of new Halloween Village at Baird Community Commons
Interactive displays and a giant, walkthrough pumpkin delighting families now thru Oct. 31
Oct 14th, 2024 by Milwaukee Downtown, BID 21Milwaukee Holiday Lights Festival to brighten downtown visits Nov. 21 – Jan. 1
Six-week festival returns with over 500,000 lights, an ornament trail and other festive happenings
Sep 24th, 2024 by Milwaukee Downtown, BID 21Milwaukee Downtown, BID #21 to host State of Downtown meeting addressing successes, future of Downtown Milwaukee on Oct. 1
Meeting to be held at Baird Center with keynote address from David Downey, president and CEO of International Downtown Association
Sep 19th, 2024 by Milwaukee Downtown, BID 21Downtown Employee Appreciation Week returns August 19
Milwaukee Downtown, BID #21 will host five days of free lunches, Office Challenge Games, giveaways and more
Aug 12th, 2024 by Milwaukee Downtown, BID 21Milwaukee Downtown to Host “Wrap Party” Featuring Giveaways
Jul 22nd, 2024 by Milwaukee Downtown, BID 21
Milwaukee Downtown to host “Wrap Party” featuring giveaways and limited open tabs at local restaurants
Giveaways will be “unwrapped” all week as a thank you to the Downtown workforce and residents for welcoming tens of thousands of visitors to Milwaukee this month
Jul 19th, 2024 by Milwaukee Downtown, BID 21Isabel Ullrich joins Milwaukee Downtown, BID #21 as new Marketing, Events and Social Media Manager
Jun 27th, 2024 by Milwaukee Downtown, BID 21
Lunchtime Concerts Return to Downtown Milwaukee This Summer
Heart(beats) of the City powered by MGIC and PNC presents Tunes@Noon to bring free, midday melodies to public spaces downtown
May 31st, 2024 by Milwaukee Downtown, BID 21Menu details released for 18th annual Downtown Dining Week
Lunch and dinner menus for 30+ restaurants now available online ahead of the May 30 – June 6 event
May 20th, 2024 by Milwaukee Downtown, BID 21Downtown Dining Week returns May 30 – June 6
More than 30 downtown eateries will offer lunch and dinner specials during the annual event
Apr 30th, 2024 by Milwaukee Downtown, BID 21‘Big Truck Day’ returns to Downtown Milwaukee‘Big Truck Day’ returns to Downtown Milwaukee on Saturday, May 18, celebrating National Public Works Week on Saturday, May 18, celebrating National Public Works Week
Dozens of big rigs from the Department of Public Works, Milwaukee Police Department and Milwaukee Fire Department will be on site at Red Arrow Park for kids to check out
Apr 25th, 2024 by Milwaukee Downtown, BID 21Downtown Milwaukee’s Taste & Toast returns February 26 – March 1
Five nights of discounted bottles and bites available at more than 20 restaurants from 4 p.m. to 7 p.m. nightly
Feb 15th, 2024 by Milwaukee Downtown, BID 21Milwaukee Downtown Names New Director of Public Space Initiatives
Jan 10th, 2024 by Milwaukee Downtown, BID 21
Join Santa and Mrs. Claus for Cocoa with the Clauses on Dec. 9
The free, family-friendly event will offer cookies, hot cocoa and photo ops at Cathedral Square Park
Nov 29th, 2023 by Milwaukee Downtown, BID 21Pfister Hotel chosen for this year’s Milwaukee Holiday Lights Festival ornament
Celebrating 130 years, the hotel joins a collection of downtown’s most revered landmarks depicted in the annual ornament cast in pewter by local artist Andrew Schumann.
Nov 20th, 2023 by Milwaukee Downtown, BID 21Gabriel Yeager, Director of Public Space Initiatives, Leaving Milwaukee Downtown, BID #21
Nov 13th, 2023 by Milwaukee Downtown, BID 21
Milwaukee Downtown introduces new Holiday Lights Festival attraction: Ornament Trail
15 larger-than-life, hand-painted ornaments will be displayed along Wisconsin Avenue and Water Street.
Nov 1st, 2023 by Milwaukee Downtown, BID 21Milwaukee Holiday Lights Festival to dazzle downtown visitors, Nov. 16 – Jan. 1
Six-week festival to ring in holiday season with festive lights and jubilant happenings
Oct 9th, 2023 by Milwaukee Downtown, BID 21Downtown Milwaukee hosts 2nd annual Jack-O-Lantern Jubilee on Oct. 28
Milwaukee Downtown, BID #21 casts a spell on Red Arrow Park for a family-friendly Halloween event
Sep 20th, 2023 by Milwaukee Downtown, BID 21Downtown Employee Appreciation Week kicks off August 14
Milwaukee Downtown, BID #21 to host free lunches, Office Challenge Games, giveaways and more, Aug. 14 – 18
Aug 1st, 2023 by Milwaukee Downtown, BID 21Rainbow Summer HIGHLIGHT featuring Evanescent coming to Marcus Performing Arts Center this summer
Marcus Performing Arts Center and Milwaukee Downtown, BID #21 partner to bring an immersive, large-scale public art installation and five nights of free public performances
May 17th, 2023 by Marcus Performing Arts CenterDowntown Shines with Two Art Experiences Planned for April 21 & 22
Milwaukee Downtown, BID #21 to host “Light Club” and “Lights In Bloom” for a multisensory experience
Apr 11th, 2023 by Milwaukee Downtown, BID 21Superheroes and A Touch of Arendelle On Tap For Red Arrow Park’s “Slice of Ice” Rink
Downtown Ice CAPE-ade and “Broadway Skates” featuring Disney’s FROZEN among the themed skating events for February
Feb 9th, 2023 by Milwaukee Downtown, BID 21“Lightfield” by HYBYCOZO coming to Cathedral Square Park in January
World-renowned art duo bringing 24 light-emitting sculptures to Milwaukee for an immersive experience
Dec 13th, 2022 by Milwaukee Downtown, BID 21City of Milwaukee and Milwaukee Downtown, BID #21 to host third meeting for Downtown Area Plan update
Milwaukee-area residents encouraged to attend a Community Open House on Dec. 7
Nov 28th, 2022 by City of Milwaukee Department of City DevelopmentMilwaukee Holiday Lights Festival to dazzle downtown visitors, Nov. 17 – Jan. 1
Seven-week festival to ring in holiday season with festive lights and jubilant happenings
Oct 20th, 2022 by Milwaukee Downtown, BID 21Downtown Dining Week begins today, runs Sept. 8 – 15
“From steak and seafood to BBQ and global cuisine, there’s something for every palate on this year’s list of Downtown Dining Week participants,” said Beth Weirick, CEO of Milwaukee Downtown, BID #21.
Sep 8th, 2022 by Milwaukee Downtown, BID 21Downtown Dining Week sets the table for a September return
Annual feast returns September 8 – 15 with 25+ downtown eateries offering lunch and dinner specials
Aug 8th, 2022 by Milwaukee Downtown, BID 21MKE Airport presents “Top Gun” film screening Downtown
Museum Center Park to host outdoor screening of the 1986 classic movie on National Aviation Day, August 19
Jul 20th, 2022 by Milwaukee Downtown, BID 21Downtown Employee Appreciation Week kicks off August 15
Milwaukee Downtown, BID #21 to host free lunches, Office Challenge Games, giveaways and more, Aug. 15 – 19
Jul 12th, 2022 by Milwaukee Downtown, BID 21Milwaukee Downtown announces summer schedule, reveals Heart(beats) of the City series
“Summer in the City” campaign to bundle Downtown’s summer happenings and offer a staycation giveaway
Apr 28th, 2022 by Milwaukee Downtown, BID 21The Bronze Fonz Returns to the Milwaukee RiverWalk on March 11
VISIT Milwaukee hosting ceremony officially unveiling the statue’s new look
Mar 4th, 2022 by VISIT MilwaukeeDowntown Milwaukee’s Taste & Toast returns March 7 – 11
Five nights of discounted bottles and bites available at 15 restaurants from 4 p.m. to 7 p.m. nightly
Feb 18th, 2022 by Milwaukee Downtown, BID 21Public art elevated to a new level – two skywalk murals on the docket in downtown Milwaukee
Jan 26th, 2022 by Milwaukee Downtown, BID 21
Cathedral Square Park to host Cocoa with the Clauses on Dec. 11
Free, family event featuring Santa, Mrs. Claus, cookies, hot cocoa, and photo ops galore
Dec 7th, 2021 by Milwaukee Downtown, BID 21Proposal for Pop-up Holiday Alley Activation wins AARP Wisconsin grant
Nov 9th, 2021 by AARP Wisconsin
Milwaukee Holiday Lights Festival to set Downtown aglow Nov. 18 – Jan. 1
Six-week festival bundles more than a half million lights and downtown’s most cherished happenings
Oct 21st, 2021 by Milwaukee Downtown, BID 21City of Milwaukee and Milwaukee Downtown, BID #21 announce project partners for Downtown Area Plan
P3 Development Group and TKWA among lead consultants
Aug 24th, 2021 by Milwaukee Downtown, BID 21Rebecca Sue Button joins Milwaukee Downtown, BID #21 as Marketing, Events and Social Media Director
Jul 21st, 2021 by Milwaukee Downtown, BID 21
First annual “Buskerfest” brings music to downtown as part of Jumpst(ART) Downtown campaign
Featuring over 60 musicians performing nearly 100 hours of live music, Aug. 6 - 8
Jul 14th, 2021 by Milwaukee Downtown, BID 21New box lunch campaign encourages downtown employers to support neighborhood eateries
Comeback Cuisine to inspire the purchase of 3,000 lunches from downtown restaurants within 30 days
Jun 3rd, 2020 by Milwaukee Downtown, BID 21Sculpture Milwaukee 2020 Season Announced
"Outdoor museum" to bring world-class artworks to Milwaukee's streets
May 28th, 2020 by Sculpture MilwaukeeDowntown buildings to shine in red, white and blue as beacons of hope and strength
Mar 24th, 2020 by Milwaukee Downtown, BID 21
The Hop Unveils CityPost Smart Kiosk Initiative
Digital kiosks to provide real-time arrival information and other civic amenities while generating revenue to support streetcar operations
Feb 20th, 2020 by The HopGrab a bite and beverage during downtown Milwaukee’s Taste & Toast, March 2 – 6
Five nights of sipping and sampling at 25+ downtown Milwaukee restaurants
Feb 10th, 2020 by Milwaukee Downtown, BID 21Gabriel Yeager joins Congress for the New Urbanism (CNU) – Wisconsin Board
Jan 3rd, 2020 by CNU Wisconsin
Mauricio Ramirez wraps up large-scale mural on Community Advocates, Inc. building in heart of downtown Milwaukee’s Westown neighborhood
Community encouraged to help artist paint Tuesday and Wednesday; Ribbon-cutting ceremony slated for Thursday
Oct 21st, 2019 by Milwaukee Downtown, BID 21Milwaukee Holiday Lights Festival to illuminate downtown visits, Nov. 21 – Jan. 1
Six-week festival to bundle light displays and holiday happenings
Sep 30th, 2019 by Milwaukee Downtown, BID 21Milwaukee Downtown, BID #21 launches Downtown Community Perceptions Survey
The survey aims to understand how the community interacts with downtown Milwaukee and what perceptions are on downtown’s offerings, amenities, attractiveness and more.
Jul 11th, 2019 by Milwaukee Downtown, BID 21Downtown Employee Appreciation Week kicks off July 22
Milwaukee Downtown, BID #21 to host Downtown Employee Appreciation Week, July 22 - 26
Jul 9th, 2019 by Milwaukee Downtown, BID 21Westown to blossom this summer with new gateway mural by Emma Daisy Gertel
Gertel will seek input from the community to design the final composition.
May 29th, 2019 by Milwaukee Downtown, BID 21Sculpture Milwaukee Announces Final Artists for 2019
Red Grooms, Haas Brothers, John Riepenhoff, Carlos Rolón, Arlene Schechet, Sean Scully, B. Wurtz to join list of artists
May 7th, 2019 by Sculpture MilwaukeeMilwaukee Downtown seeks artist applications for gateway mural in Westown
A request for qualifications has been issued seeking submissions from an artist or artist collective.
Mar 19th, 2019 by Milwaukee Downtown, BID 21Grab a bite and beverage during downtown Milwaukee’s Taste & Toast, Feb. 25 – March 1
Five nights of sipping and sampling at 25+ downtown Milwaukee restaurants
Feb 4th, 2019 by Milwaukee Downtown, BID 21Milwaukee Downtown, BID #21 announces move to West Wisconsin Avenue
Downtown advocacy group signs 10-year lease at The Avenue
Jan 21st, 2019 by Milwaukee Downtown, BID 21Milwaukee Downtown seeks Key to Change donations during season of giving
Ongoing campaign aims to end homelessness through an outreach coordinator and housing placements
Dec 19th, 2018 by Milwaukee Downtown, BID 21Jingle Bus tour captures downtown Milwaukee’s lights and sights for $2
See downtown Milwaukee’s festive panorama with a 40-minute narrated tour, Thursdays through Sundays, until Dec. 30
Dec 7th, 2018 by Milwaukee Downtown, BID 21DNA Fundraiser for Cathedral Square Friends!
The Downtown Neighbors Association is holding their Holiday Party and proceeds from the event will go to help Cathedral Square Friends.
Dec 5th, 2018 by Cathedral Square Friends, Inc.Regional Transit Leadership Council Names New Executive Director
Dave Steele named new executive director to move region’s connectivity and economy forward
Oct 25th, 2018 by Regional Transit Leadership CouncilALL DAY TOMORROW – Free Bus Rides, Free Stickers and Free Admission
Take Your Kid on the Bus Day: Saturday, September 22, 2018
Sep 21st, 2018 by Milwaukee County Transit SystemDowntown activates parking spaces into vibrant public spaces for one-day event
Parking spaces transformed for global movement, PARK(ing) Day, is Sept. 21
Sep 12th, 2018 by Milwaukee Downtown, BID 21Downtown GO! Kart debuts on Wisconsin Avenue with tabletop games
The Downtown GO! Kart offers an assortment of games for all ages and skill levels to play.
Aug 21st, 2018 by Milwaukee Downtown, BID 21Sculpture Milwaukee kicks off June 1 with live entertainment and free lunch
Northwestern Mutual Gardens to host ribbon-cutting ceremony from 12 p.m. to 1 p.m.
May 24th, 2018 by Sculpture MilwaukeeSample the city during Milwaukee’s 13th annual Downtown Dining Week
Three-course meal deals available at nearly 40 downtown establishments, May 31 – June 7
Apr 5th, 2018 by Milwaukee Downtown, BID 21Follow Bob the dog’s “tail” of downtown exploration for a good cause
All proceeds from the book will go toward Key to Change, an initiative created by Milwaukee Downtown, BID #21 to end chronic homelessness, in memory of Joe Weirick.
Mar 27th, 2018 by Milwaukee Downtown, BID 21Savor the flavors of downtown Milwaukee during Taste & Toast, March 5 – 9
Five nights of sipping and sampling at 30 downtown Milwaukee restaurants
Feb 8th, 2018 by Milwaukee Downtown, BID 21Downtown Activates 11 Metered Parking Spaces for One-Day Event Tomorrow
Parking spaces transformed for global PARK(ing) Day on Sept. 15
Sep 14th, 2017 by Milwaukee Downtown, BID 21Downtown debuts Key to Change meters on Sept. 13 to aid in ending chronic homelessness
Seven parking meters retrofitted to collect coin donations for quality-of-life programs
Sep 11th, 2017 by Milwaukee Downtown, BID 21Downtown employees to bask in week of summertime freebies and perks
Milwaukee Downtown to host Downtown Employee Appreciation Week, July 31 – Aug. 4
Jul 17th, 2017 by Milwaukee Downtown, BID 21Wisconsin Avenue utility box mural project concludes with ribbon-cutting ceremony on July 11
All 10 utility box murals were composed and created by Mauricio Ramirez
Jul 3rd, 2017 by Milwaukee Downtown, BID 21Sculpture Milwaukee kicks off May 31 with mayoral proclamation, live entertainment and free lunch
Chase Tower at Water and Wisconsin to host ribbon-cutting ceremony from 11:45 a.m. to 1 p.m.
May 25th, 2017 by Milwaukee Downtown, BID 21Urban sculpture installation to debut along Wisconsin Avenue in June
Featuring 22 sculptures by 21 artists, the pieces will be positioned along Wisconsin Avenue from 6th Street to O’Donnell Park.
May 2nd, 2017 by Sculpture MilwaukeeSample downtown Milwaukee’s flavor during Taste & Toast March 6 – 10
Five nights of discounted bottles and bites at 24 downtown Milwaukee restaurants
Feb 15th, 2017 by Milwaukee Downtown, BID 21Milwaukee Downtown, BID #21 announces design competition for Wisconsin Avenue utility boxes
The utility box mural installations will serve as the pilot initiative for Arts on Wisconsin Avenue.
Feb 1st, 2017 by Milwaukee Downtown, BID 21Bublr Bikes Moving HQ, Maintenance Operation Into Shops of Grand Avenue
Move Kicks Off Grand Avenue Revitalization, Places Bublr at Center of Regional Network
Jan 5th, 2017 by Bublr BikesDowntown Employee Appreciation Week Begins Monday July 25
The opening ceremony well be held at Red Arrow Park from 11:45 a.m. – 12 p.m.
Jul 22nd, 2016 by Milwaukee Downtown, BID 21Behind the Headlines: The Status of the Streetcar
As part of its continuing effort to encourage in-depth analysis of the most important issues of the day, the Milwaukee Press Club is pleased to present its next Behind the Headlines topic.
May 31st, 2016 by Milwaukee Press ClubThe Table is Set for Milwaukee’s 2016 Downtown Dining Week
Three-course meal deals at 44 downtown eateries June 2-9
Apr 18th, 2016 by Milwaukee Downtown, BID 21Raise a glass to the return of Milwaukee Downtown’s Taste & Toast Feb. 29 – March 4
Five nights of bottles and bites at downtown Milwaukee restaurants
Jan 28th, 2016 by Milwaukee Downtown, BID 21Lakefront Gateway Plaza National Design Competition Culminates with the Selection of the Graef Team
Water, Year-Round Activity Featured Among Ideas
Oct 27th, 2015 by City of MilwaukeeDowntown employees to enjoy week of summertime perks
Milwaukee Downtown to host Downtown Employee Appreciation Week July 27 – July 31
Jul 8th, 2015 by Milwaukee Downtown, BID 21Downtown’s summer trolley bells will toll again beginning June 4
The service will run Thursdays through Saturdays, 11 a.m. to 9 p.m., June 4 through Sept. 5.
May 27th, 2015 by Milwaukee Downtown, BID 21Milwaukee Downtown, BID #21 endorses Mayor’s streetcar plan
“The Milwaukee Streetcar is a game changer for downtown.”
Dec 8th, 2014 by Milwaukee Downtown, BID 21Downtown’s summer trolleys to ring again June 5
Downtown Milwaukee’s trolley service, the Milwaukee Trolley Loop presented by VISIT Milwaukee, will roll out Thursday, June 5.
Apr 18th, 2014 by Milwaukee Downtown, BID 21Downtown restaurants prep for Downtown Dining Week 2014
Three-course meal deals to be served June 5 – 12 at 40 eateries
Apr 4th, 2014 by Milwaukee Downtown, BID 21VISIT Milwaukee to Present Lamplighter Award to Milwaukee Downtown BID #21
Annual Meeting on March 5th also features Bill Davidson with preview of the Harley-Davidson 110th Anniversary
Feb 28th, 2013 by VISIT MilwaukeeDebra Usinger to receive Fred Goldsmith Kiwanian of the Year Award posthumously
Debra Usinger, great-granddaughter of the founder of Usinger's Famous Sausage, will be named Fred Goldsmith Kiwanian of the Year posthumously at an awards ceremony at 12 p.m. on Wednesday, Sept. 26 at the Milwaukee County War Memorial.
Sep 20th, 2012 by Press ReleaseDowntown Employee Appreciation Week kicks off Monday
Monday marks the start of the 7th Annual Downtown Employee Appreciation Week, July 30 – August 3.
Jul 26th, 2012 by Milwaukee Downtown, BID 21


























































