Milwaukee Downtown, BID 21
Press Release

Downtown buildings to shine in red, white and blue as beacons of hope and strength


By - Mar 24th, 2020 02:22 pm
833 East. Photo by Jeramey Jannene. All Rights Reserved.

833 East. Photo by Jeramey Jannene.

MILWAUKEE (March 24, 2020) – Amid the health and financial challenges that face communities near and far, Milwaukee Downtown, BID #21 is encouraging buildings and landmarks throughout the city to illuminate their facades with red, white and blue lighting.

Beginning this evening, U.S. Bank Center, Northwestern Mutual, The Gas Light Building, 833 East Michigan, The Pfister Hotel, and the M-K-E letters at General Mitchell International Airport will be lit in red, white and blue in tribute to the resiliency of the nation. The Milwaukee County Historical Society will be lit starting Friday. Additional buildings and landmarks throughout the city are encouraged to join in solidarity by adding their own lighted displays of hope. The buildings will remain lit through March 31, 2020.

“Now is the time for our community and nation to come together,” said Beth Weirick, CEO of Milwaukee Downtown, BID #21. “Already there’s been a tremendous outpouring of support for businesses, employees, artists and musicians, and we remain committed to furthering this goodwill and generosity. Our lighted skyline is yet another symbol of the unity and hopefulness taking place.”

In response to the COVID-19 pandemic, Milwaukee Downtown, BID #21 has been working to gather and share the latest information relative to economic resources, virtual engagement opportunities, and e-commerce promotions to provide connectivity and relief to downtown businesses, employees and entrepreneurs. More information on the organization’s initiatives can be found at

More about the Coronavirus Pandemic

Read more about Coronavirus Pandemic here

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