Milwaukee Downtown, BID 21
Press Release

Follow Bob the dog’s “tail” of downtown exploration for a good cause

All proceeds from the book will go toward Key to Change, an initiative created by Milwaukee Downtown, BID #21 to end chronic homelessness, in memory of Joe Weirick.

By - Mar 27th, 2018 03:23 pm
The Adventures of Bob and Downtown Milwaukee

The Adventures of Bob and Downtown Milwaukee

MILWAUKEE, Wis. (March 27, 2018) – A new book about downtown Milwaukee is getting praise from dog and city lovers alike. Produced and published by Shawna Nicols and Graydient Creative, “The Adventures of Bob and Downtown Milwaukee” depicts a tale of “tails”, as Bob the dog explores landmark attractions throughout downtown Milwaukee.

Daughter of Beth Weirick, CEO of Milwaukee Downtown, BID #21, Nicols published the book last month in memory of Joe Weirick – the late Milwaukee real estate executive and husband of Beth Weirick. Bob is the Weirick family’s dog. All proceeds from the book will go toward Key to Change, an initiative created by Milwaukee Downtown, BID #21 to end chronic homelessness, in memory of Joe Weirick. The late Weirick was a board member of Milwaukee Downtown, BID #21 and the Milwaukee Riverwalk District, and played a key role in catalyzing the Milwaukee RiverWalk, The Shops of Grand Avenue and former Reuss Federal Plaza, now known as The Blue.
“Joe Weirick’s enthusiasm for downtown Milwaukee inspired me to write a book about the city my family and I love so much,” said Shawna Nicols, publisher of “The Adventures of Bob and Downtown Milwaukee”. “I hope to honor his legacy by furthering the initiatives he was so passionate about.”
Featured locations in the book include The Intermodal Station, Wisconsin Center, Hilton Milwaukee City Center, The Shops of Grand Avenue, Milwaukee RiverWalk, Bronze Fonz, Pere Marquette Park, InterContinental Milwaukee, Cathedral Square Park, Milwaukee Public Market, The Pfister Hotel, Betty Brinn Children’s Museum and Milwaukee Art Museum. “The Adventures of Bob and Downtown Milwaukee” is available for purchase at and will soon be available at select downtown retailers. The book retails for $25.
Downtown Milwaukee’s campaign, aptly called Key to Change, includes seven key-shaped coin parking meters throughout downtown. Key to Change donations are collected by Milwaukee Downtown, BID #21 and used to further the mission of Milwaukee County Housing Division’s Housing First project – an initiative that recognizes housing as the first step toward stabilization. Stable living conditions are then complemented by wraparound services, which range from rehabilitation and counseling to job training and placement. Since its launch in September 2017, Key to Change has raised more than $16,000 at meter locations and through online donations. More info on Key to Change is available at
About Milwaukee Downtown, BID #21
Milwaukee Downtown, Business Improvement District #21 is an organization established in 1998 to support the interests of the downtown Milwaukee business community. Created through private sector leadership, Milwaukee Downtown is a management district organization that oversees 150 square blocks representing approximately 500 property owners in the center of downtown Milwaukee. The organization funds specific initiatives aimed at creating a clean, safe and friendly downtown. More info is available at

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One thought on “Follow Bob the dog’s “tail” of downtown exploration for a good cause”

  1. Barbara Richards says:

    What a Treat! Yes I’d like one for my grandchildren to explore downtown!

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