Milwaukee Holiday Lights Festival to dazzle downtown visitors, Nov. 16 – Jan. 1
Six-week festival to ring in holiday season with festive lights and jubilant happenings
MILWAUKEE (October 9, 2023) – Milwaukee’s downtown will be illuminated Nov. 16 – Jan. 1 as more than 500,000 lights and dozens of animated displays are set aglow for the 25th Annual Milwaukee Holiday Lights Festival presented by Johnson Financial Group.
The annual display of lights, coordinated by Milwaukee Downtown, BID #21, will transform three downtown parks into winter wonderland scenes – “Community Spirit Park” at Cathedral Square Park, sponsored by Madison Medical Affiliates; “Feliz Navidad” at Pere Marquette Park and “Santa’s Celebration Square powered by We Energies” at Zeidler Union Square. Street decorations will also adorn three downtown thoroughfares, including Wisconsin Avenue, which will feature an 18-block stretch of silver and gold chandeliers suspended above each intersection. New this year, Wisconsin Avenue will also host an Ornament Trail. The new installation will feature 15 larger-than-life ornaments, each designed and painted by a different artist.Downtown Milwaukee’s holiday lights will officially kindle with a switch-flipping ceremony on Thursday, Nov. 16 at 6:30 p.m. in Pere Marquette Park, 900 N. Plankinton Ave. The highly anticipated show, deemed the Milwaukee Holiday Lights Festival Kickoff Extravaganza, will feature live music, dance acts, a visit from Santa and Mrs. Claus, a fireworks ceremony and pre-show entertainment starting at 5:30 p.m. Free treats will be distributed to attendees while supplies last, plus free Jingle Bus rides will be available after the show for guests to tour downtown’s festive panorama.
“The Milwaukee Holiday Lights Festival presented by Johnson Financial Group is a brilliant holiday tradition,” said Beth Weirick, CEO of Milwaukee Downtown, BID #21. “We’re thrilled to celebrate 25 years of magical moments with Milwaukee-area families and look forward to kindling new memories with our anniversary-themed decorations, displays and happenings.”Throughout the Milwaukee Holiday Lights Festival presented by Johnson Financial Group, families can view downtown Milwaukee’s decorations aboard the Jingle Bus. The 40-minute narrated tour is a no-fuss way to see the magic of downtown. The operating schedule for the Jingle Bus and a link to purchase tickets will soon be posted at www.milwaukeeholidaylights.com.
For more information on the Milwaukee Holiday Lights Festival presented by Johnson Financial Group, visit www.milwaukeeholidaylights.com.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.
Mentioned in This Press Release
Recent Press Releases by Milwaukee Downtown, BID 21
Big Truck Day Returns to Downtown Milwaukee on Saturday, May 16
May 8th, 2026 by Milwaukee Downtown, BID 21Red Arrow Park to host to dozens of big rigs from the Department of Public Works, Milwaukee Police Department, and Milwaukee Fire Department
Downtown Dining Week Will Celebrate 20 Years of Good Eating, May 28 – June 4
May 4th, 2026 by Milwaukee Downtown, BID 21More than 30 restaurants will offer prix fixe menus for lunch and dinner
Milwaukee Downtown, BID #21 Honors 414 Day With Launch of New Website
Apr 14th, 2026 by Milwaukee Downtown, BID 21Cookies and Cream City-themed prize packs also up for grabs in celebration












