Executive Director of Milwaukee Downtown Business Improvement District #21 since its creation in 1998. She previously served as executive director of Westown Association.

Formerly known as Beth Nichols.

Content referencing Beth Weirick

Downtown Milwaukee’s Taste & Toast returns February 24 – 28
Press Release

Downtown Milwaukee’s Taste & Toast returns February 24 – 28

Five nights of discounted bottles and bites available at more than 20 restaurants from 4 p.m. to 7 p.m. nightly

Matt Dorner Named Head of Milwaukee Downtown, Weirick Stepping Down

Matt Dorner Named Head of Milwaukee Downtown, Weirick Stepping Down

New face atop highly visible organization for first time in 27 years. Weirick helped change Downtown.

Milwaukee Downtown, BID #21 announces changes in leadership
Press Release

Milwaukee Downtown, BID #21 announces changes in leadership

CEO Beth Weirick to step down in June; Economic Development Director Matt Dorner tapped as successor with other staff changes in store

Join Santa and Mrs. Claus for Cocoa with the Clauses on Dec. 14
Press Release

Join Santa and Mrs. Claus for Cocoa with the Clauses on Dec. 14

The free, family-friendly event will offer cookies, hot cocoa and photo ops at Cathedral Square Park

Marvel at Downtown’s holiday lights aboard the Jingle Bus
Press Release

Marvel at Downtown’s holiday lights aboard the Jingle Bus

Narrated tours return Thursday through Sunday evening as part of the Milwaukee Holiday Lights Festival

Ornament Trail returns to Downtown as part of Milwaukee Holiday Lights Festival
Press Release

Ornament Trail returns to Downtown as part of Milwaukee Holiday Lights Festival

15 larger-than-life, hand-painted ornaments will be displayed throughout Downtown and the Third Ward

100 East Redevelopment Secures Key Financing Component, See Renderings

100 East Redevelopment Secures Key Financing Component, See Renderings

Historic redevelopment includes pool deck, 384 apartments.

Downtown Milwaukee’s Jack-O-Lantern Jubilee moves to new Halloween Village at Baird Community Commons on Oct. 26
Press Release

Downtown Milwaukee’s Jack-O-Lantern Jubilee moves to new Halloween Village at Baird Community Commons on Oct. 26

Downtown’s pumpkin palooza returns with more free goodies and a backdrop of seasonal lights

Halloween lights debut in Downtown Milwaukee as part of new Halloween Village at Baird Community Commons
Press Release

Halloween lights debut in Downtown Milwaukee as part of new Halloween Village at Baird Community Commons

Interactive displays and a giant, walkthrough pumpkin delighting families now thru Oct. 31

Milwaukee Holiday Lights Festival to brighten downtown visits Nov. 21 – Jan. 1
Press Release

Milwaukee Holiday Lights Festival to brighten downtown visits Nov. 21 – Jan. 1

Six-week festival returns with over 500,000 lights, an ornament trail and other festive happenings

Milwaukee Downtown, BID #21 to host State of Downtown meeting addressing successes, future of Downtown Milwaukee on Oct. 1
Press Release

Milwaukee Downtown, BID #21 to host State of Downtown meeting addressing successes, future of Downtown Milwaukee on Oct. 1

Meeting to be held at Baird Center with keynote address from David Downey, president and CEO of International Downtown Association

Murphy’s Law: Remembering Cecilia Gilbert
Murphy’s Law

Remembering Cecilia Gilbert

'The Queen' brought joyful passion and a savvy insider's knowledge to her work with city government and many civic boards.

Downtown Employee Appreciation Week returns August 19
Press Release

Downtown Employee Appreciation Week returns August 19

Milwaukee Downtown, BID #21 will host five days of free lunches, Office Challenge Games, giveaways and more

Giant Inflatable Art Installation Debuts Downtown

Giant Inflatable Art Installation Debuts Downtown

Starting July 23, 'Elysian Arcs' will be on display for just one week at the Marcus Center.

Milwaukee Downtown to Host “Wrap Party” Featuring Giveaways
Milwaukee Downtown to host “Wrap Party” featuring giveaways and limited open tabs at local restaurants
Press Release

Milwaukee Downtown to host “Wrap Party” featuring giveaways and limited open tabs at local restaurants

Giveaways will be “unwrapped” all week as a thank you to the Downtown workforce and residents for welcoming tens of thousands of visitors to Milwaukee this month

Isabel Ullrich joins Milwaukee Downtown, BID #21 as new Marketing, Events and Social Media Manager
Lunchtime Concerts Return to Downtown Milwaukee This Summer
Press Release

Lunchtime Concerts Return to Downtown Milwaukee This Summer

Heart(beats) of the City powered by MGIC and PNC presents Tunes@Noon to bring free, midday melodies to public spaces downtown

Menu details released for 18th annual Downtown Dining Week
Press Release

Menu details released for 18th annual Downtown Dining Week

Lunch and dinner menus for 30+ restaurants now available online ahead of the May 30 – June 6 event

Downtown Dining Week Returns May 30

Downtown Dining Week Returns May 30

Weeklong event features 32 restaurants offering specially-priced, multi-course meals.

Downtown Dining Week returns May 30 – June 6
Press Release

Downtown Dining Week returns May 30 – June 6

More than 30 downtown eateries will offer lunch and dinner specials during the annual event

Public Art: 5 Huge Rainbow Arcs Coming To Downtown
Public Art

5 Huge Rainbow Arcs Coming To Downtown

Rainbow Summer will light up middle of Downtown with 'Elysian Arcs'.

‘Big Truck Day’ returns to Downtown Milwaukee‘Big Truck Day’ returns to Downtown Milwaukee on Saturday, May 18, celebrating National Public Works Week on Saturday, May 18, celebrating National Public Works Week
Press Release

‘Big Truck Day’ returns to Downtown Milwaukee‘Big Truck Day’ returns to Downtown Milwaukee on Saturday, May 18, celebrating National Public Works Week on Saturday, May 18, celebrating National Public Works Week

Dozens of big rigs from the Department of Public Works, Milwaukee Police Department and Milwaukee Fire Department will be on site at Red Arrow Park for kids to check out

Downtown Milwaukee’s Taste & Toast returns February 26 – March 1
Press Release

Downtown Milwaukee’s Taste & Toast returns February 26 – March 1

Five nights of discounted bottles and bites available at more than 20 restaurants from 4 p.m. to 7 p.m. nightly

Milwaukee Downtown Names New Director of Public Space Initiatives
Friday Photos: Milwaukee Art Museum Unveils New Lights
Friday Photos

Milwaukee Art Museum Unveils New Lights

Stark white building gets its first dash of color on the darkest day of the year.

Join Santa and Mrs. Claus for Cocoa with the Clauses on Dec. 9
Press Release

Join Santa and Mrs. Claus for Cocoa with the Clauses on Dec. 9

The free, family-friendly event will offer cookies, hot cocoa and photo ops at Cathedral Square Park

Pfister Hotel chosen for this year’s Milwaukee Holiday Lights Festival ornament
Press Release

Pfister Hotel chosen for this year’s Milwaukee Holiday Lights Festival ornament

Celebrating 130 years, the hotel joins a collection of downtown’s most revered landmarks depicted in the annual ornament cast in pewter by local artist Andrew Schumann.

Gabriel Yeager, Director of Public Space Initiatives, Leaving Milwaukee Downtown, BID #21
Milwaukee Downtown introduces new Holiday Lights Festival attraction: Ornament Trail
Press Release

Milwaukee Downtown introduces new Holiday Lights Festival attraction: Ornament Trail

15 larger-than-life, hand-painted ornaments will be displayed along Wisconsin Avenue and Water Street.

WMSE & The Hop Take Frontier Radio to the Rails
Milwaukee Holiday Lights Festival to dazzle downtown visitors, Nov. 16 – Jan. 1
Press Release

Milwaukee Holiday Lights Festival to dazzle downtown visitors, Nov. 16 – Jan. 1

Six-week festival to ring in holiday season with festive lights and jubilant happenings

Downtown Milwaukee hosts 2nd annual Jack-O-Lantern Jubilee on Oct. 28
Press Release

Downtown Milwaukee hosts 2nd annual Jack-O-Lantern Jubilee on Oct. 28

Milwaukee Downtown, BID #21 casts a spell on Red Arrow Park for a family-friendly Halloween event

Downtown Employee Appreciation Week kicks off August 14
Press Release

Downtown Employee Appreciation Week kicks off August 14

Milwaukee Downtown, BID #21 to host free lunches, Office Challenge Games, giveaways and more, Aug. 14 – 18

How Committed Is City To Tearing Down 794?

How Committed Is City To Tearing Down 794?

Council members question 'weasel language' in Milwaukee plan for Downtown.

Eyes on Milwaukee: Northwestern Mutual Wins Key Vote To Close Cass Street
Eyes on Milwaukee

Northwestern Mutual Wins Key Vote To Close Cass Street

But not without derision, and the suggestion to create an open-air passageway for the public.

Transportation: How To Get to Summerfest 2023
Transportation

How To Get to Summerfest 2023

No car? No problem. Here are 9 other ways to get there.

Massive Bubbles Coming To Downtown In July

Massive Bubbles Coming To Downtown In July

Promoter promises 'the most Instagrammable moment of the summer.'

Rainbow Summer HIGHLIGHT featuring Evanescent coming to Marcus Performing Arts Center this summer
Press Release

Rainbow Summer HIGHLIGHT featuring Evanescent coming to Marcus Performing Arts Center this summer

Marcus Performing Arts Center and Milwaukee Downtown, BID #21 partner to bring an immersive, large-scale public art installation and five nights of free public performances

MKE County: Roller Skating Coming to Red Arrow Park
MKE County

Roller Skating Coming to Red Arrow Park

Summer Spinz will be held every third Friday in June, July and August.

Downtown Dining Week Restaurants Revealed

Downtown Dining Week Restaurants Revealed

More than 25 downtown eateries will participate in this year's event.

Eyes on Milwaukee: City Seeks Restaurant or Cafe For Downtown Park
Eyes on Milwaukee

City Seeks Restaurant or Cafe For Downtown Park

Its plan for Vel R. Phillips Plaza is to create new gathering spot for Westown.

Downtown Shines with Two Art Experiences Planned for April 21 & 22
Press Release

Downtown Shines with Two Art Experiences Planned for April 21 & 22

Milwaukee Downtown, BID #21 to host “Light Club” and “Lights In Bloom” for a multisensory experience

Superheroes and A Touch of Arendelle On Tap For Red Arrow Park’s “Slice of Ice” Rink
Press Release

Superheroes and A Touch of Arendelle On Tap For Red Arrow Park’s “Slice of Ice” Rink

Downtown Ice CAPE-ade and “Broadway Skates” featuring Disney’s FROZEN among the themed skating events for February

Eyes on Milwaukee: Northwestern Mutual To Create Second Glassy Tower With $500 Million Investment
Eyes on Milwaukee

Northwestern Mutual To Create Second Glassy Tower With $500 Million Investment

Company will completely overhaul existing building, create pedestrian street and relocate Franklin employees to Downtown.

Cathedral Square Now Features Ice Bar, Immersive Art Exhibit

Cathedral Square Now Features Ice Bar, Immersive Art Exhibit

Milwaukee Downtown plans additional activities, including Broadway-themed ice skating, in coming months.

Giving Tents to Homeless Sparks Debate

Giving Tents to Homeless Sparks Debate

Street Angels defends it; downtown business leader calls it 'enabling' such behavior, then walks back comment.

“Lightfield” Immersive Art Coming to Cathedral Square

“Lightfield” Immersive Art Coming to Cathedral Square

It's art and mathematics. 24 light-emitting sculptures will illuminate park next year.

“Lightfield” by HYBYCOZO coming to Cathedral Square Park in January
Press Release

“Lightfield” by HYBYCOZO coming to Cathedral Square Park in January

World-renowned art duo bringing 24 light-emitting sculptures to Milwaukee for an immersive experience

City of Milwaukee and Milwaukee Downtown, BID #21 to host third meeting for Downtown Area Plan update
Press Release

City of Milwaukee and Milwaukee Downtown, BID #21 to host third meeting for Downtown Area Plan update

Milwaukee-area residents encouraged to attend a Community Open House on Dec. 7

Milwaukee Holiday Lights Festival to dazzle downtown visitors, Nov. 17 – Jan. 1
Press Release

Milwaukee Holiday Lights Festival to dazzle downtown visitors, Nov. 17 – Jan. 1

Seven-week festival to ring in holiday season with festive lights and jubilant happenings

Downtown Plans Jack-O-Lantern Jubilee

Downtown Plans Jack-O-Lantern Jubilee

Downtown BID announces "Milwaukee's only pumpkin patch,' a family-friendly, October event at Red Arrow Park.

Downtown Dining Week begins today, runs Sept. 8 – 15
Press Release

Downtown Dining Week begins today, runs Sept. 8 – 15

“From steak and seafood to BBQ and global cuisine, there’s something for every palate on this year’s list of Downtown Dining Week participants,” said Beth Weirick, CEO of Milwaukee Downtown, BID #21.

Downtown Dining Week Returns

Downtown Dining Week Returns

More than 25 downtown restaurants offering specials Sept. 8 to 15.

Downtown Dining Week sets the table for a September return
Press Release

Downtown Dining Week sets the table for a September return

Annual feast returns September 8 – 15 with 25+ downtown eateries offering lunch and dinner specials

Transportation: Art Campaign Highlights Milwaukee, New York Teens
Transportation

Art Campaign Highlights Milwaukee, New York Teens

Milwaukee streetcar and New York subway stops to feature inspirational messages.

MKE Airport presents “Top Gun” film screening Downtown
Press Release

MKE Airport presents “Top Gun” film screening Downtown

Museum Center Park to host outdoor screening of the 1986 classic movie on National Aviation Day, August 19

Bublr Bash 2022 Musical Line Up and Speakers Released
Downtown Employee Appreciation Week kicks off August 15
Press Release

Downtown Employee Appreciation Week kicks off August 15

Milwaukee Downtown, BID #21 to host free lunches, Office Challenge Games, giveaways and more, Aug. 15 – 19

Sculpture Milwaukee Returning In Phases For 2022

Sculpture Milwaukee Returning In Phases For 2022

Five pieces on display now with more to follow as part of sixth-annual series.

MKE County: Downtown Roller Rink Looks Feasible
MKE County

Downtown Roller Rink Looks Feasible

Downtown BID offers help, parks report says temporary structure needed to protect Red Arrow ice rink.

Eyes on Milwaukee: More Renderings of Downtown ‘Iron District’ Released
Eyes on Milwaukee

More Renderings of Downtown ‘Iron District’ Released

11-acre development with new soccer stadium, concert venue lists big-name supporters.

Milwaukee Downtown announces summer schedule, reveals Heart(beats) of the City series
Press Release

Milwaukee Downtown announces summer schedule, reveals Heart(beats) of the City series

“Summer in the City” campaign to bundle Downtown’s summer happenings and offer a staycation giveaway

The Return of the Bronze Fonz

The Return of the Bronze Fonz

Downtown landmark reinstalled on riverwalk, but with a new look.

The Bronze Fonz Returns to the Milwaukee RiverWalk on March 11
Press Release

The Bronze Fonz Returns to the Milwaukee RiverWalk on March 11

VISIT Milwaukee hosting ceremony officially unveiling the statue’s new look

Downtown Milwaukee’s Taste & Toast returns March 7 – 11
Press Release

Downtown Milwaukee’s Taste & Toast returns March 7 – 11

Five nights of discounted bottles and bites available at 15 restaurants from 4 p.m. to 7 p.m. nightly

New Murals Coming To Skywalk System

New Murals Coming To Skywalk System

Murals will bookend Plankinton Arcade building in heavily-traveled corridor.

Public art elevated to a new level – two skywalk murals on the docket in downtown Milwaukee
City Completes Renaming Old World Third To Martin Luther King Jr. Dr.

City Completes Renaming Old World Third To Martin Luther King Jr. Dr.

Milwaukee fixes a 1984 "injustice" by extending King Drive through Downtown.

Cathedral Square Park to host Cocoa with the Clauses on Dec. 11
Press Release

Cathedral Square Park to host Cocoa with the Clauses on Dec. 11

Free, family event featuring Santa, Mrs. Claus, cookies, hot cocoa, and photo ops galore

Eyes on Milwaukee: Make Your Voice Heard on The Future of Downtown
Eyes on Milwaukee

Make Your Voice Heard on The Future of Downtown

City soliciting input via community meeting, interactive maps and idea wall.

Proposal for Pop-up Holiday Alley Activation wins AARP Wisconsin grant
Eyes on Milwaukee: WCD Celebrates Start of Convention Center Expansion
Eyes on Milwaukee

WCD Celebrates Start of Convention Center Expansion

$420 million project is intended to boost business, fully realize Wisconin Center's potential.

Milwaukee Holiday Lights Festival to set Downtown aglow Nov. 18 – Jan. 1
Press Release

Milwaukee Holiday Lights Festival to set Downtown aglow Nov. 18 – Jan. 1

Six-week festival bundles more than a half million lights and downtown’s most cherished happenings

Milwaukee To Go “Claws Up” For The Brewers

Milwaukee To Go “Claws Up” For The Brewers

City will light up blue and yellow to support baseball team during playoffs.

Eyes on Milwaukee: Consulting Team Announced for New Downtown Plan
Eyes on Milwaukee

Consulting Team Announced for New Downtown Plan

The plan is intended to guide development through 2040.

City of Milwaukee and Milwaukee Downtown, BID #21 announce project partners for Downtown Area Plan
Press Release

City of Milwaukee and Milwaukee Downtown, BID #21 announce project partners for Downtown Area Plan

P3 Development Group and TKWA among lead consultants

Should Water Street Be Gun-Free District?

Should Water Street Be Gun-Free District?

Downtown stakeholders consider how Kansas City, Memphis, New Orleans handle bar district problems.

Rebecca Sue Button joins Milwaukee Downtown, BID #21 as Marketing, Events and Social Media Director
First annual “Buskerfest” brings music to downtown  as part of Jumpst(ART) Downtown campaign
Press Release

First annual “Buskerfest” brings music to downtown as part of Jumpst(ART) Downtown campaign

Featuring over 60 musicians performing nearly 100 hours of live music, Aug. 6 - 8

Visual Art: Milwaukee Downtown Hosting “Art in the Park”
Visual Art

Milwaukee Downtown Hosting “Art in the Park”

Red Arrow Park will be site of live canvas and chalk mural painting through August 11th.

Eyes on Milwaukee: Will New Art Jumpstart Downtown?
Eyes on Milwaukee

Will New Art Jumpstart Downtown?

Milwaukee Downtown hoping art draws people back to the heart of city.

Visual Art: Artist Selected For Downtown’s Largest Mural
Visual Art

Artist Selected For Downtown’s Largest Mural

Greg Gossel will paint 9,600-square-foot mural in Schlitz Park this summer.

Eyes on Milwaukee: City Updating Downtown Plan
Eyes on Milwaukee

City Updating Downtown Plan

Equity and inclusion at forefront of latest effort.

City Hall: Fire & Police Commission Ties On Next Police Chief
City Hall

Fire & Police Commission Ties On Next Police Chief

Will meet again on December 10th.

DNC-Timed Art Installation Covers Downtown

DNC-Timed Art Installation Covers Downtown

Work by local artists highlights democracy for convention, though delegates won't attend.

WEDC, Milwaukee Downtown Tout “We’re All In” Safety Campaign

WEDC, Milwaukee Downtown Tout “We’re All In” Safety Campaign

Saying COVID-19 is not a political issue, leaders want individuals to support businesses with safe practices.

New box lunch campaign encourages downtown employers  to support neighborhood eateries
Press Release

New box lunch campaign encourages downtown employers to support neighborhood eateries

Comeback Cuisine to inspire the purchase of 3,000 lunches from downtown restaurants within 30 days

King Drive Cleanup Draws Hundreds

King Drive Cleanup Draws Hundreds

De facto center of George Floyd protests spiffed up. "This is our city," says volunteer Pamela Bell.

Sculpture Milwaukee Will Return in June

Sculpture Milwaukee Will Return in June

Annual art exhibit is expanding into Historic Third Ward.

Sculpture Milwaukee 2020 Season Announced
Press Release

Sculpture Milwaukee 2020 Season Announced

"Outdoor museum" to bring world-class artworks to Milwaukee's streets

Downtown buildings to shine in red, white and blue as beacons of hope and strength
The Hop Unveils CityPost Smart Kiosk Initiative
Press Release

The Hop Unveils CityPost Smart Kiosk Initiative

Digital kiosks to provide real-time arrival information and other civic amenities while generating revenue to support streetcar operations

Grab a bite and beverage during downtown Milwaukee’s Taste & Toast, March 2 – 6
Press Release

Grab a bite and beverage during downtown Milwaukee’s Taste & Toast, March 2 – 6

Five nights of sipping and sampling at 25+ downtown Milwaukee restaurants

Milwaukee Downtown, BID #21 and East Town Association issue “Call for Walls” for new mural project in East Town neighborhood
Gabriel Yeager joins Congress for the New Urbanism (CNU) – Wisconsin Board
Plats and Parcels: Park East Apartments Cleared for Takeoff
Plats and Parcels

Park East Apartments Cleared for Takeoff

Plus: Why Molson Coors picked Milwaukee over Denver.

Eyes on Milwaukee: Mural Spurs Historic Preservation Reform
Eyes on Milwaukee

Mural Spurs Historic Preservation Reform

Historic Preservation Commission moving to establish guidelines for murals.

Eyes on Milwaukee: A New Four-Story, Downtown Mural
Eyes on Milwaukee

A New Four-Story, Downtown Mural

Artist Mauricio Ramirez paints "Heart & Sol," his biggest work yet.

Mauricio Ramirez wraps up large-scale mural on Community Advocates, Inc. building in heart of downtown Milwaukee’s Westown neighborhood
Press Release

Mauricio Ramirez wraps up large-scale mural on Community Advocates, Inc. building in heart of downtown Milwaukee’s Westown neighborhood

Community encouraged to help artist paint Tuesday and Wednesday; Ribbon-cutting ceremony slated for Thursday

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Mauricio Ramirez wraps up large-scale mural on Community Advocates, Inc. building in heart of downtown Milwaukee’s Westown neighborhood

Contribution to Cavalier Johnson of $100

Mauricio Ramirez wraps up large-scale mural on Community Advocates, Inc. building in heart of downtown Milwaukee’s Westown neighborhood

Contribution to Cavalier Johnson of $100

Mauricio Ramirez wraps up large-scale mural on Community Advocates, Inc. building in heart of downtown Milwaukee’s Westown neighborhood

Contribution to Tom Barrett of $400

Mauricio Ramirez wraps up large-scale mural on Community Advocates, Inc. building in heart of downtown Milwaukee’s Westown neighborhood

Contribution to Cavalier Johnson of $100

Mauricio Ramirez wraps up large-scale mural on Community Advocates, Inc. building in heart of downtown Milwaukee’s Westown neighborhood

Contribution to Michael Murphy of $100

Mauricio Ramirez wraps up large-scale mural on Community Advocates, Inc. building in heart of downtown Milwaukee’s Westown neighborhood

Contribution to Tom Barrett of $500

Mauricio Ramirez wraps up large-scale mural on Community Advocates, Inc. building in heart of downtown Milwaukee’s Westown neighborhood

Contribution to José G. Pérez of $100

Mauricio Ramirez wraps up large-scale mural on Community Advocates, Inc. building in heart of downtown Milwaukee’s Westown neighborhood

Contribution to José G. Pérez of $100

Mauricio Ramirez wraps up large-scale mural on Community Advocates, Inc. building in heart of downtown Milwaukee’s Westown neighborhood

Contribution to Nik Kovac of $100

Mauricio Ramirez wraps up large-scale mural on Community Advocates, Inc. building in heart of downtown Milwaukee’s Westown neighborhood

Contribution to José G. Pérez of $100