Building Info

Conceptual rendering of redevelopment of Schuster's Department Store (Engberg Anderson Architects).
  • Address:
    2153 N. Martin Luther King Jr. Dr.
  • Taxkeys:
    3530294112, 3532002000, 3532003000, 3532001000, 3532003000
  • Status:
  • Assessed Value (Land):
    $419,200
  • Assessed Value (Improvements):
    $2,333,400
  • Assessed Value (Total):
    $2,752,600
  • Assesment Year:
    2023
  • Year Built:

Mixed-use complex being developed in former warehouse. Built in phases as Schuster’s department store and later owned by Gimbels.

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Content referencing ThriveOn King

Photo Gallery: ThriveOn King Celebrates Grand Opening
Photo Gallery

ThriveOn King Celebrates Grand Opening

Kinship Cafe, Versiti join GMF and MCW in development.

Kinship Cafe Joining ThriveOn King

Kinship Cafe Joining ThriveOn King

New addition will also include workforce training, teaching kitchen.

Alderwoman Coggs invites public to the 2024 Doors Open Milwaukee Event
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Growing MKE Plan Takes Center Stage at ‘Zoned Out’ Event

Panel attempts to unpack racial history of zoning, and how zoning can help build a better Milwaukee.

Medical College of Wisconsin Unveils New Training Program for Medical Students to Address Health Disparities in Milwaukee
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Medical College of Wisconsin Unveils New Training Program for Medical Students to Address Health Disparities in Milwaukee

Health Equity Scholars Program designed to address the shortage of physicians serving high-need, medically under-resourced areas in the city.

Greg Wesley Named New Head of Greater Milwaukee Foundation

Greg Wesley Named New Head of Greater Milwaukee Foundation

Medical College vice president will replace retiring CEO Ellen Gilligan.

Inside The Huge ThriveOn King Development

Inside The Huge ThriveOn King Development

Former department store becoming a true community hub.

Malaika Receives $250,000 Challenge Grant from the Fotsch Family Foundation
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Malaika Receives $250,000 Challenge Grant from the Fotsch Family Foundation

As part of a $500,000 gift to the Expansion to ThriveOn King

Plats and Parcels: New North Avenue Apartment Building Moving Forward
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New North Avenue Apartment Building Moving Forward

Project wins environmental cleanup loan. Plus: Storage company acquires Milwaukee facility.

Ellen Gilligan to retire from Greater Milwaukee Foundation
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Ellen Gilligan to retire from Greater Milwaukee Foundation

Longtime Foundation President and CEO leaves legacy of growth, collaboration

Plats and Parcels: Republicans Cut Funding For Black Arts Center
Plats and Parcels

Republicans Cut Funding For Black Arts Center

$5 million for Bronzeville Center for the Arts cut. Plus: A recap of week's real estate news.

Bucks, Froedtert Plan Massive Health Equity Initiative

Bucks, Froedtert Plan Massive Health Equity Initiative

20-year, up-to-$100 million effort aims to be a data-driven eliminator of health disparities.

Jasmine M. Johnson Named Area Vice President and Director of Donor Services for Versiti Wisconsin
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Jasmine M. Johnson Named Area Vice President and Director of Donor Services for Versiti Wisconsin

Ms. Johnson will lead community outreach and donor services teams to meet patients’ needs

Eyes on Milwaukee: Pattee Buys Historic Church, Two Neighboring Houses
Eyes on Milwaukee

Pattee Buys Historic Church, Two Neighboring Houses

1887 church will be renovated says developer.

Plats and Parcels: Construction Starts on Bronzeville High School
Plats and Parcels

Construction Starts on Bronzeville High School

Plus: Will eastside school get redeveloped? And a recap of week's real estate news.

Friday Photos: Schuster’s Returns to King Drive
Friday Photos

Schuster’s Returns to King Drive

Former department store now visible, to become ThriveOn King development.

Eyes on Milwaukee: Charter School Reveals New $20 Million High School
Eyes on Milwaukee

Charter School Reveals New $20 Million High School

Howard Fuller Collegiate Academy seeking to raise $25 million for new building and adding middle school.

Organizations Increasing Investment in Minority-Led Businesses

Organizations Increasing Investment in Minority-Led Businesses

Greater Milwaukee Foundation, Northwestern Mutual invested millions in minority-led businesses in Milwaukee.

Eyes on Milwaukee: Historic Schuster’s Department Store Getting Exposed
Eyes on Milwaukee

Historic Schuster’s Department Store Getting Exposed

$105 million ThriveOn King project turning warehouse into offices, housing, food hall.

Eyes on Milwaukee: Work Starting On ThriveOn King Project
Eyes on Milwaukee

Work Starting On ThriveOn King Project

$105 million project will transform former Schuster's/Gimbels department store.

Plats and Parcels: DHS Ditching Coggs Center For Northwest Side
Plats and Parcels

DHS Ditching Coggs Center For Northwest Side

Plus: A recap of the week's real estate news

Eyes on Milwaukee: Blood Center Announced As ThriveOn King Tenant
Eyes on Milwaukee

Blood Center Announced As ThriveOn King Tenant

Operation will focus on increasing blood donations from diverse communities.

New High School Planned in Bronzeville

New High School Planned in Bronzeville

Dr. Howard Fuller Collegiate Academy would demolish warehouse for new building.

ThriveOn Collaboration Welcomes Versiti as Anchor Tenant
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ThriveOn Collaboration Welcomes Versiti as Anchor Tenant

Vision for Health Equity Includes New Community Resource Center

State Ranks High in Pre-School Access

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But dropped from 3rd to 7th best during pandemic last year, national study finds.

Eyes on Milwaukee: ThriveOn Investing $5 Million In Neighborhood Childcare Facilities
Eyes on Milwaukee

ThriveOn Investing $5 Million In Neighborhood Childcare Facilities

Malaika Early Learning Center will operate new center at ThriveOn King complex.

Greater Milwaukee Foundation Unveils $700 Million Philanthropic Campaign

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Part of "a Milwaukee for all" vision with an emphasis on racial equity and inclusion.

Eyes on Milwaukee: Anti-Displacement Policy Sees Slow Start
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Anti-Displacement Policy Sees Slow Start

But city program to keep renters in their neighborhoods by setting aside new apartments is growing.

Eyes on Milwaukee: Growing ThriveOn King Gets Extension
Eyes on Milwaukee

Growing ThriveOn King Gets Extension

And adds food hall, child care center. First floor designed to accommodate neighbors' desires.

Plats and Parcels: ThriveOn King Project Grows By $20 Million
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ThriveOn King Project Grows By $20 Million

Cost of ambitious project now $105 million. Plus: A recap of the week's real estate news.

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A familiar face returns to lead growing business improvement district.

Greater Milwaukee Foundation Funds Minority-Owned Businesses

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Providing $780,000 in low-interest loans to 17 small businesses.

Seventeen small businesses receive Greater Milwaukee Foundation loans
Press Release

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Investment helping build back jobs, economy in Black and Brown neighborhoods

Plats and Parcels: City Selling Large Bronzeville Development Site
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Plus: A recap of the week's real estate news.

Eyes on Milwaukee: Three BIDs Hiring New Executive Directors
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Liz Brodek's departure creates two vacancies. King Drive also hiring after Deshea Agee's exit.

Eyes on Milwaukee: Deshea Agee Leaving King Drive BID
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Deshea Agee Leaving King Drive BID

Executive director leaving to pursue undisclosed new opportunity.

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Quality of Life Plan Will Guide Harambee Neighborhood

Effort will create shared vision for future of changing neighborhood.

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Eyes on Milwaukee: Former Gimbels Will Be “ThriveOn King”
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Eyes on Milwaukee

Royal Capital Purchases Former Gimbels Complex

ThriveOn Collaboration construction will begin in February.

Eyes on Milwaukee: Dohmen Foundation Moving to King Drive
Eyes on Milwaukee

Dohmen Foundation Moving to King Drive

Unique foundation buying former Fein Brothers building.

Eyes on Milwaukee: $85 Million Bronzeville Project Now “ThriveOn Collaboration”
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$85 Million Bronzeville Project Now “ThriveOn Collaboration”

Project on track to open in early 2022.

Eyes on Milwaukee: City Subsidy for Schuster’s Project Okayed
Eyes on Milwaukee

City Subsidy for Schuster’s Project Okayed

$85 million redevelopment of old department store will have prestige tenants.

Eyes on Milwaukee: RACM Approves Deal for Schuster’s
Eyes on Milwaukee

RACM Approves Deal for Schuster’s

City TIF payment, up to $15 million, to help finance project to redevelop old department store.

Eyes on Milwaukee: City Contributing Up To $15 Million to Schuster’s Project
Eyes on Milwaukee

City Contributing Up To $15 Million to Schuster’s Project

Financing will support $84 million project for Greater Milwaukee Foundation, Medical College of Wisconsin.

Eyes on Milwaukee: $100 Million Will Transform Old Schuster’s
Eyes on Milwaukee

$100 Million Will Transform Old Schuster’s

Medical College and Greater Milwaukee Foundation will anchor redone Bronzeville building.

“We can put a wrench in the process”

“We can put a wrench in the process”

So says Jill Capicchioni, of the Historic Brewers Hill Association, in an email to the neighborhood mailing list.

Building data on this page, including assessment information, was last updated on April 5, 2024

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