Visit Milwaukee Announces Return of Hotel Month and Museum Days

MILWAUKEE (December 18, 2024) – Visit Milwaukee is thrilled to launch its annual Hotel Month campaign that offers travelers and staycationers alike stellar deals at area hotels. As part of the campaign, over two dozen hotels throughout the Greater Milwaukee area are offering discounts from 15 to 25 percent off the daily room night rate. The Hotel Month campaign, which runs from January 13- February 13, is accompanied by the return of Museum Days, which allows visitors to take advantage of admission discounts at 22 museums from January 23 – February 2.

“Milwaukee is a city that thrives on experiences, and Hotel Month and Museum Days are perfect examples of how we’re making those experiences more accessible than ever,” says Josh Albrecht, chief marketing officer at Visit Milwaukee. “From incredible discounts on hotel stays to unmatched opportunities to explore our diverse cultural institutions, this campaign not only supports local businesses but also invites visitors and residents alike to discover – or rediscover – everything Milwaukee has to offer during the winter months. Whether you’re planning a getaway or a staycation, now is the time to embrace all that makes Milwaukee unique.”

The Hotel Month campaign will be supported by a comprehensive marketing and earned media campaign to drive awareness and adoption of these once-a-year deals. Visit Milwaukee is promoting Hotel Month through paid search, digital advertising, and social media campaigns.

Participating Hotels Include:

• Aloft Milwaukee Downtown
• Brewhouse Inn & Suites
• Cambria Hotel Milwaukee Downtown
• Courtyard by Marriott Milwaukee Downtown
• Dubbel Dutch
• Fairfield Inn & Suites Milwaukee Downtown
• Fairfield Inn & Suites Milwaukee West
• Four Points Milwaukee Airport & Conference Center, A Marriott Hotel
• Hampton Inn & Suites Milwaukee/Franklin
• Hilton Milwaukee
• Holiday Inn Milwaukee Riverfront
• Homewood Suites by Hilton Milwaukee Downtown
• Kinn Guesthouse Bay View
• Kinn Guesthouse Downtown Milwaukee
• Milwaukee Marriott Downtown
• Potawatomi Casino | Hotel
• Renaissance Milwaukee West Hotel
• Residence Inn by Marriott – Milwaukee Downtown
• Saint Kate – The Arts Hotel
• Sonesta Milwaukee West
• SpringHill Suites by Marriott Milwaukee Downtown
• The Iron Horse Hotel
• The Pfister Hotel
• The Plaza Hotel
• The Westin Milwaukee
• TownePlace Suites Milwaukee Oak Creek

Museum Days takes place from January 23 – February 2, and offers visitors and locals alike free, $5, $10, $15 admissions. Museum Days encourages visitors from the region to partake in the full spectrum of the city’s cultural offerings at discounted rates, and encourages them to immerse themselves in new-to-them museums or special exhibitions.

This year’s Museum Days promotion builds on the success of last year’s campaign, which drove increased visitation to museums throughout the area. The Bucyrus Museum reported a visitation increase of three times over the same 10-day span in 2022. Museum Days also generated 73% of ticket sales for America’s Black Holocaust Museum during its 2023 run, and Villa Terrace Decorative Arts Museum reported over 400 visitors from their 2023 Museum Days campaign.

Participating Museums Include:

• America’s Black Holocaust Museum
• Betty Brinn Children’s Museum
• Bucyrus Museum
• Cedarburg Art Museum
• Charles Allis Art Museum
• Grohmann Museum
• Haggerty Museum of Art
• Harley-Davidson Museum
• Jewish Museum Milwaukee
• Lynden Sculpture Garden
• Milwaukee Art Museum
• Milwaukee County Historical Society
• Milwaukee Public Museum
• Mitchell Gallery of Flight
• Museum of Beer and Brewing
• National Bobblehead Hall of Fame & Museum
• North Point Lighthouse – Museum
• Pabst Mansion
• Racine Art Museum
• Saint Kate – The Arts Hotel
• Sculpture Milwaukee
• The Catacombs of Neto – Las Catacumbas de Neto
• Villa Terrace Decorative Arts Museum
• War Memorial Center
• Waukesha County Historical Society & Museum
• Wisconsin Black Historical Society and Museum
• Wisconsin Museum of Quilts & Fiber Arts

Hotel Month deals and more information about Museum Days can be found on VisitMilwaukee.org.

Download graphics and campaign advertising examples here.

About Visit Milwaukee

Visit Milwaukee creates economic impact and supports a stronger, more inclusive community by promoting the Greater Milwaukee area as a premier tourism destination. Strengthened by Visit Milwaukee’s dynamic convention and leisure marketing initiatives, tourism to Milwaukee contributes $6.388 billion to the local economy, supporting nearly 44,000 hospitality employees. Visit Milwaukee has over 900 members, including hotels/motels, restaurants, attractions, services, and area businesses. The Wisconsin Center District, with its recently completed $456 million Baird Center expansion, the city of Wauwatosa, and Potawatomi Casino | Hotel are strategic partners with Visit Milwaukee, providing funding support for conventions and tourism programs. For more information call (800) 554-1448 or visit www.visitmilwaukee.org.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.