Visit Milwaukee

How Much Will Milwaukee Pay For Michelin Guide?

Coveted star rating comes at a cost, but tourism board expects it to pay dividends.

Milwaukee To Become a ‘Sensory-Inclusive City’

How adding quiet and calming spaces could change city and attract tourists.

How Could Milwaukee Finance A Convention Headquarters Hotel?

And has the Wisconsin Center District had a plan all along?

Hotel Giants Blast Study Backing New Convention Hotel

Marcus and Jackson Street say a subsidized 650-room project would dilute an already weak market.

Is Demolishing High Life Theatre A Good Idea? Even Consultant Won’t Say

More questions than answers as 'highest and best use committee' starts its work.

Hot Ideas To Beat The Cold

Museum Days offers a chance to warm up with discounted admission.

Steering and Rules Committee Approves Legislation Making Milwaukee a Sensory Inclusive City

Brand Milwaukee Forum to Examine How Local Creatives Can Help Redefine the City’s Image

Culture x Design launches civic forum series to strengthen Milwaukee’s creative economy through entrepreneurship support and storytelling.

Visit Milwaukee Announces 2026 Museum Days Campaign

Special admission offers range from free to 25% off at 26 Milwaukee-area museums from January 22 to February 1

Milwaukee Ballet Presents Classical and Contemporary Works in ‘Encore’

The production will be staged over two weeks at the Company’s Baumgartner Center for Dance.

AVCA First Serve Set to Take Place at Fiserv Forum From Aug. 21-23

Tickets on sale Friday, Jan. 30, at 10 a.m. CT

Visit Milwaukee Announces 2026 Hotel Month to Encourage Winter Travel

Special deals at 30+ hotels encourage travel and boost business in key need window