Building Info

The Trade Milwaukee rendering. Rendering by Gary Brink & Associates.
  • Address:
    420 W. Juneau Ave.
  • Taxkeys:
    3612342000, 3620467000
  • Status:
  • Assessed Value (Land):
    $1,091,100
  • Assessed Value (Improvements):
    $40,304,700
  • Assessed Value (Total):
    $41,395,800
  • Assesment Year:
    2023
  • Year Built:

Lot was formerly covered by elevated Park East Freeway. Sold to Milwaukee BucksDeer District LLC affiliate as part of financing package for Fiserv Forum.

Construction of 205-room The Trade Marriott Autograph Collection hotel started in Sept. 2021. Proposed hotel was first introduced in Sept. 2020.

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Content referencing 420 W. Juneau Ave.

Trade Hotel Workers Organizing Union

Trade Hotel Workers Organizing Union

Lead organizer Milwaukee Area Service and Hospitality Workers alleges labor violations.

See the 2024 Mayor’s Design Awards Winners

See the 2024 Mayor’s Design Awards Winners

20 projects big and small are named best of the best in Milwaukee design

Silverware-Free Beefsteak Dinner Coming To Il Cervo

Silverware-Free Beefsteak Dinner Coming To Il Cervo

Diners will eat with their hands at the upcoming dinner, held in celebration of the restaurant's first anniversary.

Wiener Window Opens Near Fiserv Forum

Wiener Window Opens Near Fiserv Forum

New snack stand, open during Fiserv Forum events, serves Usinger's hot dogs and brats.

20 Restaurants Offering Thanksgiving Meals

20 Restaurants Offering Thanksgiving Meals

These Milwaukee restaurants are serving festive meals to enjoy on-site or at home.

The Trade’s Restaurant Adds Lunches

The Trade’s Restaurant Adds Lunches

Craft, located on the ground floor of the Deer District hotel, began serving lunch this week.

Giannis and Brothers Opening Clothing Store

Giannis and Brothers Opening Clothing Store

Second 'Antetokounbros' store (the first is in Athens) planned for Deer District.

Eyes on Milwaukee: Inside The Trade Hotel
Eyes on Milwaukee

Inside The Trade Hotel

Deer District hotel hopes to win lots of business, including from NBA teams.

The Trade Names Food and Beverage Director

The Trade Names Food and Beverage Director

Alexander Schubert will oversee operations at hotel's two restaurants, among other duties.

Plats and Parcels: Bucks May Do Housing Development on Sydney HiH Block
Plats and Parcels

Bucks May Do Housing Development on Sydney HiH Block

Exploring workforce housing. Plus: A recap of the week's real estate news.

Friday Photos: Deer District Hotel Takes Shape
Friday Photos

Deer District Hotel Takes Shape

The Trade rises nine stories, with plenty of homages to Milwaukee and the Bucks embedded within.

City Hall: Milwaukee Bucks Creating Deer District Business Improvement District
City Hall

Milwaukee Bucks Creating Deer District Business Improvement District

Self-taxing entity will be used to draw more events to area around Fiserv Forum.

The Trade Hotel Plans Rooftop Restaurant

The Trade Hotel Plans Rooftop Restaurant

Il Cervo, upscale Italian restaurant and bar on 9th floor, will overlook NBA arena and downtown skyline.

Eyes on Milwaukee: The Trade Hotel Tops Off
Eyes on Milwaukee

The Trade Hotel Tops Off

High-end, Deer District hotel with downtown views will open in March 2023.

Friday Photos: New Hotel Hints At Potential of Deer District
Friday Photos

New Hotel Hints At Potential of Deer District

The Trade could be a key connecting piece between Fiserv Forum and Downtown, activating forlorn W. Juneau Ave.

Friday Photos: The Trade Starts To Climb
Friday Photos

The Trade Starts To Climb

New hotel across the street from Fiserv Forum will ultimately rise nine stories.

Friday Photos: A Deer District Foundation
Friday Photos

A Deer District Foundation

The Trade hotel will rise nine stories, including 205 rooms.

Eyes on Milwaukee: Bucks, NCG Break Ground on Deer District Hotel
Eyes on Milwaukee

Bucks, NCG Break Ground on Deer District Hotel

"The Trade" will be a Marriott hotel with an entire floor intended for NBA players.

Photo Gallery: Milwaukee Bucks Parade, Celebration
Photo Gallery

Milwaukee Bucks Parade, Celebration

Crowd estimated in excess of 100,000.

Bucks Parade Scheduled For Thursday Morning

Bucks Parade Scheduled For Thursday Morning

Parade will snake through Downtown en route to Fiserv Forum.

Eyes on Milwaukee: It’s ‘The Trade Milwaukee’ Hotel
Eyes on Milwaukee

It’s ‘The Trade Milwaukee’ Hotel

Marriott Hotel in Bucks Deer District will 'honor calloused hands that built' the city

Eyes on Milwaukee: Bucks Advance Development Plans
Eyes on Milwaukee

Bucks Advance Development Plans

Ongoing effort to grow Deer District neighborhood includes new hotel, office building and apartment complex.

Eyes on Milwaukee: Deer District Hotel Secures First Approval
Eyes on Milwaukee

Deer District Hotel Secures First Approval

Plan Commission okays Milwaukee Bucks high-end hotel across from Fiserv Forum.

Eyes on Milwaukee: Fiserv Forum Hotel Would Rise Nine Stories, Have Two Restaurants
Eyes on Milwaukee

Fiserv Forum Hotel Would Rise Nine Stories, Have Two Restaurants

Rooftop bar, floor targeted at NBA teams and a two-story presidential suite are planned.

Eyes on Milwaukee: New Hilton Hotel Planned for Downtown
Eyes on Milwaukee

New Hilton Hotel Planned for Downtown

8-story Tempo by Hilton would be constructed on old Journal Sentinel parking lot on Third Street.

Eyes on Milwaukee: Public Museum Announces New Location Near Fiserv Forum
Eyes on Milwaukee

Public Museum Announces New Location Near Fiserv Forum

Museum aims to buy three parcels at northeast corner of N. 6th St. and W. McKinley Ave.

Eyes on Milwaukee: High-End Hotel Planned Across From Fiserv Forum
Eyes on Milwaukee

High-End Hotel Planned Across From Fiserv Forum

Bucks and partners hope to break ground in 2021.

Building data on this page, including assessment information, was last updated on January 26, 2019

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