Lot was formerly covered by elevated Park East Freeway. Sold to Milwaukee Bucks‘ Deer District LLC affiliate as part of financing package for Fiserv Forum.
The 205-room The Trade Marriott Autograph Collection hotel was completed in May 2023. Hotel was first introduced in Sept. 2020.
Photos
Content referencing 420 W. Juneau Ave.
Council Approves Proposed Deer District Hotel
Moxy Hotel was caught in crossfire over fight about The Trade hotel.
Jun 3rd, 2025 by Jeramey Jannene
Committee Delays Consideration of New Downtown Hotel
Moxy Hotel proposal leads to messy meeting, closed session with City Attorney.
May 6th, 2025 by Jeramey Jannene
Union Describes ‘Pervasive’ Union Busting Campaign at Trade Hotel
Union election remains unresolved pending investigation of company's tactics.
May 5th, 2025 by Graham Kilmer
New Hotel Pits Labor Groups Against One Another
Public hearing on second proposed Deer District hotel centers on union battle at first one.
Feb 18th, 2025 by Jeramey Jannene
Designs Revealed For Two Proposed Buildings
A new Deer District hotel and a 7-story East Side apartment building.
Feb 10th, 2025 by Jeramey Jannene
Nine-Story Hotel Planned for Deer District
New hotel would be second built next to Fiserv Forum.
Nov 22nd, 2024 by Jeramey Jannene
The Trade Milwaukee Celebrates One-Year Anniversary with Numerous Prestigious Awards
The Trade Hotel is recognized for its outstanding guest experience, unparalleled design, and commitment to the spirit of Milwauke
Jul 22nd, 2024 by Press Release
7 Businesses Located Inside RNC ‘Hard Zone’
They will only serve RNC attendees, not the general public during convention.
Jul 8th, 2024 by Sophie Bolich
Election Scheduled for Trade Hotel Union
Union will move forward on election despite charges of unfair labor practices.
Jun 7th, 2024 by Graham Kilmer
Trade Hotel Files for Union Election, Organizers Object
MASH wants recognition instead of a vote.
May 31st, 2024 by Graham Kilmer
Trade Hotel Workers Organizing Union
Lead organizer Milwaukee Area Service and Hospitality Workers alleges labor violations.
May 19th, 2024 by Graham Kilmer
See the 2024 Mayor’s Design Awards Winners
20 projects big and small are named best of the best in Milwaukee design
May 17th, 2024 by Jeramey Jannene
Silverware-Free Beefsteak Dinner Coming To Il Cervo
Diners will eat with their hands at the upcoming dinner, held in celebration of the restaurant's first anniversary.
Apr 25th, 2024 by Sophie Bolich
Wiener Window Opens Near Fiserv Forum
New snack stand, open during Fiserv Forum events, serves Usinger's hot dogs and brats.
Nov 29th, 2023 by Sophie Bolich
20 Restaurants Offering Thanksgiving Meals
These Milwaukee restaurants are serving festive meals to enjoy on-site or at home.
Nov 14th, 2023 by Sophie Bolich
The Trade’s Restaurant Adds Lunches
Craft, located on the ground floor of the Deer District hotel, began serving lunch this week.
Aug 23rd, 2023 by Sophie Bolich
Giannis and Brothers Opening Clothing Store
Second 'Antetokounbros' store (the first is in Athens) planned for Deer District.
Jun 6th, 2023 by Jeramey Jannene
Inside The Trade Hotel
Deer District hotel hopes to win lots of business, including from NBA teams.
May 18th, 2023 by Jeramey Jannene
The Trade Names Food and Beverage Director
Alexander Schubert will oversee operations at hotel's two restaurants, among other duties.
Feb 28th, 2023 by Sophie Bolich
Bucks May Do Housing Development on Sydney HiH Block
Exploring workforce housing. Plus: A recap of the week's real estate news.
Jan 8th, 2023 by Jeramey Jannene
Deer District Hotel Takes Shape
The Trade rises nine stories, with plenty of homages to Milwaukee and the Bucks embedded within.
Oct 28th, 2022 by Jeramey Jannene
Milwaukee Bucks Creating Deer District Business Improvement District
Self-taxing entity will be used to draw more events to area around Fiserv Forum.
Sep 29th, 2022 by Jeramey Jannene
The Trade Hotel Plans Rooftop Restaurant
Il Cervo, upscale Italian restaurant and bar on 9th floor, will overlook NBA arena and downtown skyline.
Sep 26th, 2022 by Sophie Bolich
The Trade Hotel Tops Off
High-end, Deer District hotel with downtown views will open in March 2023.
Jul 27th, 2022 by Jeramey Jannene
New Hotel Hints At Potential of Deer District
The Trade could be a key connecting piece between Fiserv Forum and Downtown, activating forlorn W. Juneau Ave.
Jul 1st, 2022 by Jeramey Jannene
The Trade Starts To Climb
New hotel across the street from Fiserv Forum will ultimately rise nine stories.
Feb 11th, 2022 by Jeramey Jannene
A Deer District Foundation
The Trade hotel will rise nine stories, including 205 rooms.
Oct 29th, 2021 by Jeramey Jannene
Bucks, NCG Break Ground on Deer District Hotel
"The Trade" will be a Marriott hotel with an entire floor intended for NBA players.
Sep 17th, 2021 by Jeramey Jannene
Milwaukee Bucks Parade, Celebration
Crowd estimated in excess of 100,000.
Jul 22nd, 2021 by Jeramey Jannene
Bucks Parade Scheduled For Thursday Morning
Parade will snake through Downtown en route to Fiserv Forum.
Jul 21st, 2021 by Jeramey Jannene
It’s ‘The Trade Milwaukee’ Hotel
Marriott Hotel in Bucks Deer District will 'honor calloused hands that built' the city
May 5th, 2021 by Jeramey Jannene
Bucks Advance Development Plans
Ongoing effort to grow Deer District neighborhood includes new hotel, office building and apartment complex.
Apr 28th, 2021 by Jeramey Jannene
Deer District Hotel Secures First Approval
Plan Commission okays Milwaukee Bucks high-end hotel across from Fiserv Forum.
Mar 29th, 2021 by Jeramey Jannene
Fiserv Forum Hotel Would Rise Nine Stories, Have Two Restaurants
Rooftop bar, floor targeted at NBA teams and a two-story presidential suite are planned.
Mar 18th, 2021 by Jeramey Jannene
New Hilton Hotel Planned for Downtown
8-story Tempo by Hilton would be constructed on old Journal Sentinel parking lot on Third Street.
Jan 27th, 2021 by Jeramey Jannene
Public Museum Announces New Location Near Fiserv Forum
Museum aims to buy three parcels at northeast corner of N. 6th St. and W. McKinley Ave.
Sep 11th, 2020 by Jeramey Jannene
High-End Hotel Planned Across From Fiserv Forum
Bucks and partners hope to break ground in 2021.
Sep 9th, 2020 by Jeramey JanneneBuilding data on this page, including assessment information, was last updated on January 26, 2019
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