It’s ‘The Trade Milwaukee’ Hotel
Marriott Hotel in Bucks Deer District will 'honor calloused hands that built' the city
The Milwaukee Bucks and hotel developer North Central Group announced that the 205-room Marriott Autograph Collection hotel under development across from Fiserv Forum will be known as “The Trade Milwaukee.”
The name builds on what Middleton-based North Central has teased for months: a brand that honors “the calloused hands that built Milwaukee” and the city’s history as a fur trading post.
A groundbreaking for the nine-story hotel is planned for fall, with an early 2023 opening.
“This is simple,” said Bucks president Peter Feigin. “This is about the vision of how we create a place where people live, work, play, stay and have fun.”
The hotel will be located on a currently vacant lot at 420 W. Juneau Ave. The site is one of many blocks made available by the demolition of the Park East Freeway. Mayor Tom Barrett noted that the freeway formerly divided the area, and the hotel is one of many planned projects that will reconnect the Haymarket neighborhood to the north with the Bucks’ Deer District development and Downtown.
“The mayor and I have one thing in common, we both love cranes, and not the birds,” said Feigin. The team is also actively pursuing development of an office building and apartment complex on the parcels it acquired for $1. It previously developed a parking structure in partnership with the city and an apartment building with Royal Capital Group.
The Common Council approved the design plans for the hotel on Tuesday. Gary Brink & Associates is leading the design on the project.
The press conference to announce the name was held in the former Good City Brewing event space on the second floor of one of the Deer District buildings. The team has recently assumed control of that space, rebranding it Gather, while the brewery, bar and restaurant below continues to operate.
Property tax revenue from the hotel will go to pay back tax incremental financing debt associated with the stadium project, including debt associated with the parking garage and plaza.
Site Photos and 2020 Hotel Announcement Press Conference
Deer District Master Plan Conceptual Renderings
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