Sarah Smith Pancheri, president at Milwaukee World Festival Inc.

Hired as vice president of marketing and sales. Named chief operating officer in 2019. Named president in 2022.

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Content referencing Sarah Smith Pancheri

Eyes on Milwaukee: Augustine Prep Opens $49 Million Elementary School
Eyes on Milwaukee

Augustine Prep Opens $49 Million Elementary School

New building allows for major growth. And an even bigger project is planned.

Summerfest Attendance Up 40%, 3-Weekend Format To Continue

Summerfest Attendance Up 40%, 3-Weekend Format To Continue

But overall attendance was still well below pre-pandemic levels.

VISIT Milwaukee Celebrates Record-Setting Year

VISIT Milwaukee Celebrates Record-Setting Year

Tourism-focused organization hands out awards, announces NFT-centric experience at annual meeting.

Transportation: How To Get to Summerfest 2023
Transportation

How To Get to Summerfest 2023

No car? No problem. Here are 9 other ways to get there.

Summerfest Tech to Partner at the South by Southwest® Conference in Austin, TX
Summerfest Leader Will Step Down At End of 2023

Summerfest Leader Will Step Down At End of 2023

Don Smiley will return at the end of 2023. Sarah Smith Pancheri named president.

Want To Visit Summerfest’s Children’s Park? Check The Schedule

Want To Visit Summerfest’s Children’s Park? Check The Schedule

Northwestern Mutual Community Park is free and popular, but availability is based on fest calendar.

Cousins Subs® Announces Summerfest Ticket Promotion
Press Release

Cousins Subs® Announces Summerfest Ticket Promotion

Sub Shop Rewards Customers with Free Ticket Offer

DNC Delegate Welcome Party To Be Held at Summerfest Grounds

DNC Delegate Welcome Party To Be Held at Summerfest Grounds

Delegates and guests will be treated to lakefront experience night before convention opens.

Women Supporting Women: Panel Event Inspiring Women to Be the Best Version of Themselves
Celtic Partners with Summerfest®
Press Release

Celtic Partners with Summerfest®

 

Blizzard to Rock Summerfest With Video Screen Installations
Press Release

Blizzard to Rock Summerfest With Video Screen Installations

Nearly 600 LED Video Panels Installed at the World’s Largest Music Festival®

Bud and Sue Selig Announced as 2018 Wilson Center Eddy Recipients
Press Release

Bud and Sue Selig Announced as 2018 Wilson Center Eddy Recipients

MSO ACE Program Also Selected to Receive Fourth Annual Educational Excellence Award

The Emerging Artist Series Showcases Up-and-Coming Talent on the Johnson Controls World Sound Stage
Press Release

The Emerging Artist Series Showcases Up-and-Coming Talent on the Johnson Controls World Sound Stage

Past Artists Include Walk the Moon, Nathaniel Rateliff and X Ambassadors

Summerfest names new VP of marketing
Citation

Summerfest names new VP of marketing