Sarah Pancheri, president and CEO at Milwaukee World Festival Inc.

Hired as vice president of marketing and sales. Named chief operating officer in 2019. Named president in 2022 and CEO in 2023.

Content referencing Sarah Pancheri

Summerfest and Northcott Neighborhood House Announce Initial Details for Summerfest Juneteenth Day Celebration
Milwaukee Named 2024 World Festival & Event City by the International Festivals & Events Association
Summerfest Taps Lauded Architecture Firm To Reimagine Festival Grounds

Summerfest Taps Lauded Architecture Firm To Reimagine Festival Grounds

Gensler will explore ways to expand utilization of Henry Maier Festival Park.

Milwaukee World Festival, Inc. Selects Global Architecture and Design Firm Gensler and Local Architectural Firm Zimmerman for Henry Maier Festival Park Master Use Plan
MWF to Celebrate Juneteenth – Announces Dates for Summerfest 2025
Details Announced for PULSE, A Health & Wellness Fest For All
Press Release

Details Announced for PULSE, A Health & Wellness Fest For All

Powered by Aurora Health Care and Milwaukee World Festival, Inc., Sunday, September 8 at Henry Maier Festival Park

Rain Soaked Summerfest Sees Attendance Drop

Rain Soaked Summerfest Sees Attendance Drop

Festival reports rain was a factor on six of nine days.

Summerfest Tech Sees Big Results for Seventh Annual Conference with Record Number of Registrants, Expanded Programming, and More
How To Get To Summerfest 2024

How To Get To Summerfest 2024

Spoiler alert: Don't expect to drive to the front door without spending $40.

Every Cup Counts: Summerfest Continues Their Commitment to Sustainability
Summerfest Announces New Reusable Souvenir Cup for 2024
Milwaukee World Festival, Inc. and Aurora Health Care Launch Aurora Pavilion Stage and Announce New FREE Health and Wellness Fest with Special Guest Donald Driver
Murphy’s Law: Don Smiley Paid $3.3 Million in 2022
Murphy’s Law

Don Smiley Paid $3.3 Million in 2022

Summerfest boss has collected $9.9 million in 6 years for running tax-exempt charity.

Four FREE Sunday Family Fun Days Scheduled for 2024 at Northwestern Mutual Community Park
Cousins Subs® Announces Return of ‘Big Gig Giveaway,’ Introduces Exclusive Summerfest Sub
Press Release

Cousins Subs® Announces Return of ‘Big Gig Giveaway,’ Introduces Exclusive Summerfest Sub

Sub shop partners with Summerfest on VIP festival promotion and exclusive Fried Bologna Sub.

Milwaukee World Festival, Inc. Announces Clover from Fiserv will Power Payments at Summerfest
Milwaukee World Festival, Inc. Explores Expanded   Utilization of Henry Maier Festival Park
Summerfest and UScellular Celebrate Two Decades with Enhanced Interactive Lounge Experience and Multi-Genre Lineup
Milwaukee’s Summerfest Announces Highly Anticipated 2024 Lineup
Press Release

Milwaukee’s Summerfest Announces Highly Anticipated 2024 Lineup

ILLENIUM to Headline on June 27 at American Family Insurance Amphitheater

Cavalier Johnson Is All In On Growing Milwaukee

Cavalier Johnson Is All In On Growing Milwaukee

Annual State of the City speech places growth plan front and center.

2024 Let The Music Play Grants Awarded
Press Release

2024 Let The Music Play Grants Awarded

Supporting Music Education in Milwaukee County Pressing Play on the Next Generation of Milwaukee Artists

Murphy’s Law: Aurora Summerfest Deal Raises Questions
Murphy’s Law

Aurora Summerfest Deal Raises Questions

Why is a hospital chain paying for music? And where will money for sponsorship deal come from?

Aurora Becoming Stage Sponsor at Summerfest

Aurora Becoming Stage Sponsor at Summerfest

Former Johnson Controls World Sound Stage will become The Aurora Pavilion, receive upgrades.

Eyes on Milwaukee: Augustine Prep Opens $49 Million Elementary School
Eyes on Milwaukee

Augustine Prep Opens $49 Million Elementary School

New building allows for major growth. And an even bigger project is planned.

Summerfest Attendance Up 40%, 3-Weekend Format To Continue

Summerfest Attendance Up 40%, 3-Weekend Format To Continue

But overall attendance was still well below pre-pandemic levels.

VISIT Milwaukee Celebrates Record-Setting Year

VISIT Milwaukee Celebrates Record-Setting Year

Tourism-focused organization hands out awards, announces NFT-centric experience at annual meeting.

Transportation: How To Get to Summerfest 2023
Transportation

How To Get to Summerfest 2023

No car? No problem. Here are 9 other ways to get there.

Summerfest Tech to Partner at the South by Southwest® Conference in Austin, TX
Summerfest Leader Will Step Down At End of 2023

Summerfest Leader Will Step Down At End of 2023

Don Smiley will return at the end of 2023. Sarah Smith Pancheri named president.

Want To Visit Summerfest’s Children’s Park? Check The Schedule

Want To Visit Summerfest’s Children’s Park? Check The Schedule

Northwestern Mutual Community Park is free and popular, but availability is based on fest calendar.

Cousins Subs® Announces Summerfest Ticket Promotion
Press Release

Cousins Subs® Announces Summerfest Ticket Promotion

Sub Shop Rewards Customers with Free Ticket Offer

DNC Delegate Welcome Party To Be Held at Summerfest Grounds

DNC Delegate Welcome Party To Be Held at Summerfest Grounds

Delegates and guests will be treated to lakefront experience night before convention opens.

Women Supporting Women: Panel Event Inspiring Women to Be the Best Version of Themselves
Celtic Partners with Summerfest®
Press Release

Celtic Partners with Summerfest®

 

Blizzard to Rock Summerfest With Video Screen Installations
Press Release

Blizzard to Rock Summerfest With Video Screen Installations

Nearly 600 LED Video Panels Installed at the World’s Largest Music Festival®

Bud and Sue Selig Announced as 2018 Wilson Center Eddy Recipients
Press Release

Bud and Sue Selig Announced as 2018 Wilson Center Eddy Recipients

MSO ACE Program Also Selected to Receive Fourth Annual Educational Excellence Award

The Emerging Artist Series Showcases Up-and-Coming Talent on the Johnson Controls World Sound Stage
Press Release

The Emerging Artist Series Showcases Up-and-Coming Talent on the Johnson Controls World Sound Stage

Past Artists Include Walk the Moon, Nathaniel Rateliff and X Ambassadors

Summerfest names new VP of marketing
Citation

Summerfest names new VP of marketing