Personnel File

Sarah Smith Pancheri

Sarah Smith Pancheri, COO at Milwaukee World Festival Inc.

Hired as vice president of marketing and sales. Named chief operating officer in 2019. Named president in 2022 and will assume CEO title after the retirement of Don Smiley in 2023.

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Content referencing Sarah Smith Pancheri

Summerfest Leader Will Step Down At End of 2023

Summerfest Leader Will Step Down At End of 2023

Don Smiley will return at the end of 2023. Sarah Smith Pancheri named president.

Want To Visit Summerfest’s Children’s Park? Check The Schedule

Want To Visit Summerfest’s Children’s Park? Check The Schedule

Northwestern Mutual Community Park is free and popular, but availability is based on fest calendar.

Cousins Subs® Announces Summerfest Ticket Promotion
Press Release

Cousins Subs® Announces Summerfest Ticket Promotion

Sub Shop Rewards Customers with Free Ticket Offer

DNC Delegate Welcome Party To Be Held at Summerfest Grounds

DNC Delegate Welcome Party To Be Held at Summerfest Grounds

Delegates and guests will be treated to lakefront experience night before convention opens.

Celtic Partners with Summerfest®
Press Release

Celtic Partners with Summerfest®

 

Blizzard to Rock Summerfest With Video Screen Installations
Press Release

Blizzard to Rock Summerfest With Video Screen Installations

Nearly 600 LED Video Panels Installed at the World’s Largest Music Festival®

Bud and Sue Selig Announced as 2018 Wilson Center Eddy Recipients
Press Release

Bud and Sue Selig Announced as 2018 Wilson Center Eddy Recipients

MSO ACE Program Also Selected to Receive Fourth Annual Educational Excellence Award

The Emerging Artist Series Showcases Up-and-Coming Talent on the Johnson Controls World Sound Stage
Press Release

The Emerging Artist Series Showcases Up-and-Coming Talent on the Johnson Controls World Sound Stage

Past Artists Include Walk the Moon, Nathaniel Rateliff and X Ambassadors

Summerfest names new VP of marketing
Citation

Summerfest names new VP of marketing