Ornament Trail returns to Downtown as part of Milwaukee Holiday Lights Festival

MILWAUKEE (Nov. 18, 2024) – For the second year in a row, Milwaukee Downtown, BID #21 is celebrating the Milwaukee Holiday Lights Festival, presented by Johnson Financial Group, with an Ornament Trail. The returning installation features 15 larger-than-life, hand-painted ornaments by artists with local and regional ties. The ornaments will be positioned along Wisconsin Avenue, with two ornaments landing on Water Street and two ornaments dropping in the Historic Third Ward. Milwaukee Downtown, BID #21 and the Downtown Placemaking Task Force will host the installation Nov. 21, 2024 through Jan. 19, 2025.

“The Ornament Trail is another way in which Milwaukee Downtown, BID #21 enlivens public spaces for the holiday season,” said Beth Weirick, CEO of Milwaukee Downtown, BID #21. “The installation showcases the talent of our local and regional artists, adds additional foot traffic to our shops and restaurants, and enlivens city sidewalks with holiday flair. We look forward to welcoming guests for another season of The Ornament Trail.”

The four-foot round ornaments along the trail made their debut last year as part of the Milwaukee Holiday Lights Festival’s 25th anniversary. Artists were selected from a pool of submissions by the Downtown Placemaking Task Force. Each ornament is sponsored by a Downtown property, local business and/or organizations. An Ornament Trail activity guide featuring a map of the embellished baubles and coupons for businesses along the way is available for trail explorers. The guide can be picked up at Milwaukee Downtown, BID #21, 301 W. Wisconsin Ave., Ste. 106, or downloaded at www.milwaukeeholidaylights.com. Printed copies of the activity guide will be available beginning Nov. 25.

The name of each ornament, its sponsor(s), location and artist are as follows:

• Untitled by The Couto Brothers, sponsored by Northwestern Mutual and the Milwaukee Brewers, will be installed at 720 E. Wisconsin Ave.
• Current Pastimes by Dave Watkins, sponsored by U.S. Bank Center, will be installed at 777 E. Wisconsin Ave.
• Dwennimmen (“Ram’s Horns”) by Brad Anthony Bernard and Grace Gasser, sponsored by 600 EAST Cafe, will be installed at 600 E. Wisconsin Ave.
• Winter Reflections by Josephine Rice, sponsored by the Kimpton Journeyman Hotel, will be installed outside the hotel at 310 E. Chicago St.
• Lotería Holiday by Nicole Acosta, sponsored by The Pfister Hotel, will be installed outside of The Pfister Hotel, at the corner of Wisconsin Avenue and Jefferson Street.
• Merry & Bright in Flight by John Kowalczyk, sponsored by PNC, will be installed at 411 E. Wisconsin Ave.
• Flourish & Frolic by Emma Daisy Gertel, sponsored by Two-Fifty and HNTB, will be installed at 250 E. Wisconsin Ave.
• The Four Graces by Nova Czarnecki, sponsored by Railway Exchange Building and The Colby Abbot Building, will be installed at 229 E. Wisconsin Ave.
• Merry in Pink by Monique Machut, sponsored by Chase Tower, will be installed at 111 E. Wisconsin Ave.
• Winter’s Rabbit by Drew York, sponsored by Benson’s Restaurant Group, will be installed outside The Edison at 332 N. Broadway.
• Paz, Amor Y Amistad (Peace, Love and Friendship) by Mauricio Ramirez, sponsored by 310W, will be installed at 310 W. Wisconsin Ave.
• Snow Season by CERA, sponsored by Baird, will be installed at Baird Community Commons at Baird Center.
• Painting the Town by Dave Watkins, sponsored by J. Jeffers & Co, will be installed outside of The Clark Building, at 633 W. Wisconsin Ave.
• The Joys of Winter by Rozalia Singh, sponsored by Reinhart Boerner Van Deuren, will be installed at 1000 N. Water St.
• Life Has Always Gathered Here by Jeff Zimpel, sponsored by Saint Kate – The Arts Hotel, will be installed outside the Saint Kate.

The Court of Honor, along Wisconsin Avenue between 9th and 10th streets, will also be decorated for the season, creating a bookend for the Ornament Trail. More information on the Ornament Trail and the Milwaukee Holiday Lights Festival, presented by Johnson Financial Group, can be found at www.milwaukeeholidaylights.com.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.