Rick Barrett, president of Barrett Lo Visionary Development.

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The Couture Welcomes Scottfree Salons to Milwaukee Lakefront
Press Release

The Couture Welcomes Scottfree Salons to Milwaukee Lakefront

Local luxury salon joins family of commercial tenants at The Couture, offering services within steps of residents’ front doors

Barrett Lo Visionary Development Unveils Vision for Approved Greendale Project at Southridge Mall
Press Release

Barrett Lo Visionary Development Unveils Vision for Approved Greendale Project at Southridge Mall

Neighborhood-creating development to redefine Southridge Mall as “live, work, play” destination

The Couture Opens for Leasing, Redefining the Milwaukee Lakefront Lifestyle
Press Release

The Couture Opens for Leasing, Redefining the Milwaukee Lakefront Lifestyle

Prospective residents can begin the leasing process on the newly launched website: https://thecouturemke.com/

Barrett Lo Visionary Development Secures Common Council Approval for Proposed Wauwatosa Project at Mayfair Mall
Press Release

Barrett Lo Visionary Development Secures Common Council Approval for Proposed Wauwatosa Project at Mayfair Mall

Transformational development slated to move forward on land vacant since 2018

Barrett Lo Visionary Development Celebrates Approval Of Redevelopment Plan For Former Boston Store Site
Press Release

Barrett Lo Visionary Development Celebrates Approval Of Redevelopment Plan For Former Boston Store Site

Developer to transform vacant mall site into high-quality, mixed use complex

Milwaukee Celebrates Couture Construction Investment In Community During Ceremonial Groundbreaking
Press Release

Milwaukee Celebrates Couture Construction Investment In Community During Ceremonial Groundbreaking

Dignitaries from the City of Milwaukee, Milwaukee County, the U.S. Department of Housing and Urban Development, the AFL-CIO’s Housing Investment Trust and project partners including Barrett Lo Visionary Development, RINKA and Findorff join the celebration to mark this milestone

Diederich College of Communication announces 2021-22 O’Brien Fellows
The Couture Secures Financing For $188 million Project  Construction to Begin January 2021
Press Release

The Couture Secures Financing For $188 million Project Construction to Begin January 2021

44-story mixed-use skyscraper will create new public amenities and thousands of new jobs

Barrett Lo and Lincoln Property Company Launch Lincoln Boulevard
Press Release

Barrett Lo and Lincoln Property Company Launch Lincoln Boulevard

Leading national property management firm enters Milwaukee market as part of partnership

Supervisors Optimistic on Progress of The Couture
Press Release

Supervisors Optimistic on Progress of The Couture

Supervisors Optimistic on Progress of The Couture

The Couture Marks Major Milestone: Invited to Firm Loan Commitment Stage of HUD Loan Guaranty Program
Press Release

The Couture Marks Major Milestone: Invited to Firm Loan Commitment Stage of HUD Loan Guaranty Program

“This is a major milestone for The Couture that enables us to move forward with the final stage of financing,” said Rick Barrett.

Barrett Lo Selects Findorff as General Contractor for ‘The Couture’
Press Release

Barrett Lo Selects Findorff as General Contractor for ‘The Couture’

This announcement marks a major milestone in moving the development project forward.

Statement of IBEW Local 494 on Milwaukee County’s Sale of the Downtown Transit Center
Press Release

Statement of IBEW Local 494 on Milwaukee County’s Sale of the Downtown Transit Center

"The Couture is the next big step forward in Milwaukee's ongoing renaissance."

Couture Economic Development Project to Move Forward
Press Release

Couture Economic Development Project to Move Forward

County Executive Chris Abele Announces Closing on Sale of Downtown Transit Center.

Last Buses Pull Out of Downtown Transit Center This Weekend
Press Release

Last Buses Pull Out of Downtown Transit Center This Weekend

The Transit Center property was sold by Milwaukee County to developer Rick Barrett who is redeveloping the land into The Couture project.

Barrett Lo Visionary Development Announces Valentine Coffee Co. as Newest Tenant at Emerald Row
Press Release

Barrett Lo Visionary Development Announces Valentine Coffee Co. as Newest Tenant at Emerald Row

Valentine Coffee Co. will occupy stand-alone building fronting Drexel Town Square

County Executive Chris Abele Announces Major Milestone in Couture Project
Press Release

County Executive Chris Abele Announces Major Milestone in Couture Project

Federal Transit Authority Concurs on Plan That Will Create Thousands of Jobs, Millions in Economic Development

Supervisor Patricia Jursik Congratulates Rick Barrett on Couture Project
Press Release

Supervisor Patricia Jursik Congratulates Rick Barrett on Couture Project

But Chairwoman of Economic and Community Development Committee Asks for Assurances on Public Access

Planning and a Pint Series Takes on Lakefront Planning and Development
Press Release

Planning and a Pint Series Takes on Lakefront Planning and Development

Please join the Urban Planning and Public Administration Chapters of the University of Wisconsin-Milwaukee Alumni Association onWednesday, January 21 at 6:00 p.m

Chairwoman Marina Dimitrijevic Announces New Commitment of $200,000 in Workforce Development Funding on Couture and Streetcar Projects
Milwaukee County Supervisor Michael Mayo, Sr. Announces Opposition to Downtown Transit Center and O’Donnell Park Sales
Hispanic Chamber of Commerce of Wisconsin Issues Statement in Support of the Couture Development
Press Release

Hispanic Chamber of Commerce of Wisconsin Issues Statement in Support of the Couture Development

The Hispanic Chamber of Commerce of Wisconsin (HCCW) announced its support of Barrett Visionary Development’s Couture project

Great Plan Gets Even Better!
Press Release

Great Plan Gets Even Better!

1.9 Acres of Public Space and Direct Access to Lakefront Highlights Updated Couture Plan

Milwaukee Developer Rick Barrett Announces Moderne High-Rise Now Fully Leased
Press Release

Milwaukee Developer Rick Barrett Announces Moderne High-Rise Now Fully Leased

Only six condominiums in the 30-story Moderne remain available, exceeding planned pace

Mayor Barrett’s 2013 State of the City Address
Press Release

Mayor Barrett’s 2013 State of the City Address

Monday, February 25, 2013, Pritzlaff Building