Barrett Lo Visionary Development
Press Release

Barrett Lo Visionary Development Unveils Vision for Approved Greendale Project at Southridge Mall

Neighborhood-creating development to redefine Southridge Mall as “live, work, play” destination

By - Jun 18th, 2024 05:24 pm
Southridge Mixed-Use Development Rendering. Rendering courtesy of Barrett Lo Visionary Development.

Southridge Mixed-Use Development Rendering. Rendering courtesy of Barrett Lo Visionary Development.

GREENDALE, Wis. — Today, Barrett Lo Visionary Development (BLVD) unveiled the vision and architectural renderings for its planned, mixed-use development near the site of the former Boston Store at Southridge Mall.

Crafted by national design firm, KTGY’s Chicago office, this best-in-class development project will include approximately 675 market-rate apartments above up to 20,000 square feet of retail space across multiple mid-rise structures centered around a village green area. It will be located on 5300 S. 76th Street, which formerly housed the Southridge Mall Boston Store.

“Our vision for this project is to activate Southridge Mall as a destination where visitors and residents alike can enjoy the great shopping experience of the mall paired with the premier lifestyle and community that this development will offer,” said Rick Barrett, Founder of BLVD. “We’re thankful for the shared vision and collaboration of the Greendale Board of Trustees in making this beautiful development possible.”

Construction for the project will be divided into four phases. Phase one will consist of approximately 230 residencies. The second phase will consist of 175 residencies, followed by 155 residencies in the third phase and 115 residencies in the fourth and final phase.

“Today’s design unveiling is an exciting culmination of over two years of work to establish the architectural vision and design potential of the Southridge Mall redevelopment,” said Craig Pryde, Principal, KTGY. “Mall redevelopment presents a unique opportunity to revitalize existing retail assets within communities, bringing in housing, new retail, and recreation in a strategic way. We’re grateful for the continued partnership with BLVD and the Village of Greendale to provide a concept for this urban community and bring the vision to reality.”

The project will center around a spacious village green and exterior plaza space allowing for community attractions, events and connectivity between the mall and the new apartment community. Amenities for the multi-phase development include a pool, fitness center, club lounge, dog spa, golf simulator, package room and co-working space.

Renderings

About Barrett Lo Visionary Development
Barrett Lo Visionary Development is a national real estate investment and development company located in Milwaukee, with a focus on luxury mixed-use developments that transform the landscape of a city and bring vitality to communities. Boldness, confidence and vision are the cornerstones in Barrett Lo’s development of destinations – not just buildings. For more information, past, current and future projects, visit www.barrettlo.com.

About KTGY
Design lives at KTGY. Founded in 1991, KTGY is an award-winning firm of architects, designers and planners that realize new possibilities through inspired design. Everything we do, from architecture and interior design to branded environments and urban design is based on a people-centric storytelling and design process that creates memorable experiences nationwide. Guided by our mission to bring innovative design to all people and places, we partner with our clients to envision spaces that make a positive impact on people and their communities. www.ktgy.com.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.

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2 thoughts on “Barrett Lo Visionary Development Unveils Vision for Approved Greendale Project at Southridge Mall”

  1. jrockow says:

    Just where I want to live. Next to a mall.

  2. Franklin Furter says:

    If fully developed, this would comprise 20 apartments more than The Couture and 333 N. Water, combined. A big project at the mall of my youth, where I worked my way through high school and college in the stock room at one of the other department stores.

    Sure wish this release or the Barrett Lo website had a site plan to share.

    While I probably would not choose to live here, it is important to note the impact urbanism is having in its various permutations, manifestations. This will turn Southridge into something of a Lifestyle Center (and not a quaint little town) but, still.

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