Peggy Williams-Smith. Photo courtesy of VISIT Milwaukee.

Peggy Williams-Smith became president and CEO of VISIT Milwaukee in 2019.

Previously she worked for Marcus Hotels & Resorts, last as vice president of food and beverage.

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Content referencing Peggy Williams-Smith

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Brand Milwaukee Forum to Examine How Local Creatives Can Help Redefine the City’s Image
Press Release

Brand Milwaukee Forum to Examine How Local Creatives Can Help Redefine the City’s Image

Culture x Design launches civic forum series to strengthen Milwaukee’s creative economy through entrepreneurship support and storytelling.

Black Travel Summit Names Milwaukee as 2026 Host City
UPAF Raises $9.1 Million during its 2025 Campaign to Support Southeastern Wisconsin’s Performing Arts
Press Release

UPAF Raises $9.1 Million during its 2025 Campaign to Support Southeastern Wisconsin’s Performing Arts

Funding Day celebration spotlights Milwaukee’s national leadership in performing arts funding

Party Animals Bring Banana Ball to Milwaukee for Two-Game Series at American Family Field in June 2026
NFL Hall of Famer LeRoy Butler Becomes Milwaukee’s First AI-powered Augmented Reality Sales Rep
REPORT: 2024 RNC Convention Economic Impact Exceeds $320 Million
Press Release

REPORT: 2024 RNC Convention Economic Impact Exceeds $320 Million

Tourism Economics study finds local and state impact exceeding expectations

United Performing Arts Fund Names 2025 Campaign Co-Chairs
Visit Milwaukee and TEAM LAMMI Announce Partnership on 2025 Activations and Campaigns
Baird Center Named Among Best Convention Centers in U.S. by EXHIBITOR Magazine
The Retreat: An Immersive Experience of Empowerment & Wellness
Milwaukee Ranked No. 3 Best Big City in the U.S. by Condé Nast Traveler Readers for the Second Year in a Row
Milwaukee Downtown names its 2024 Downtown Achievement Award Winners
Press Release

Milwaukee Downtown names its 2024 Downtown Achievement Award Winners

Key downtown projects and organizations recognized at Milwaukee Downtown’s 2024 State of Downtown

Milwaukee Named 2024 World Festival & Event City by the International Festivals & Events Association
Milwaukee County Pursuing Federal Funding to Advance Economic Development Project at Mitchell International Airport
Milwaukee Welcomes Connect Marketplace 2024
Press Release

Milwaukee Welcomes Connect Marketplace 2024

In premier showcase event for Baird Center expansion, this conference will bring over 1,000 meeting planners to Milwaukee for week of meetings and networking events

Visit Milwaukee Celebrates National Travel & Tourism Week with Promotions & Activations
United Performing Arts Fund Announces All-Star Coalition of Past Co-Chairs to Elevate 2024 Community Campaign
Press Release

United Performing Arts Fund Announces All-Star Coalition of Past Co-Chairs to Elevate 2024 Community Campaign

Business and community leaders join together to accelerate fundraising efforts

VISIT Milwaukee Hires Meisha Bridges as Chief Financial Officer
Milwaukee County Recruiting Businesses and Organizations to Host Additional ‘Harm Reduction Vending Machines’ to Combat Death from Overdose
Press Release

Milwaukee County Recruiting Businesses and Organizations to Host Additional ‘Harm Reduction Vending Machines’ to Combat Death from Overdose

VISIT Milwaukee encourages hospitality businesses to consider hosting a machine

Museum Days Returns to Milwaukee
Press Release

Museum Days Returns to Milwaukee

Experience world-class cultural institutions at discounted prices Jan. 18-28 in the Greater Milwaukee area

VISIT Milwaukee Announces New Vice President and First-Ever Director of Community Engagement & Inclusion
Milwaukee named a top-three U.S. large city in Condé Nast Traveler Readers’ Choice Awards
Press Release

Milwaukee named a top-three U.S. large city in Condé Nast Traveler Readers’ Choice Awards

Reader vote amplifies recent national recognition for Milwaukee, coming off a record year for tourism

MKE24 to Hold “Convention Partner Fair” During RNC Summer Meeting
Press Release

MKE24 to Hold “Convention Partner Fair” During RNC Summer Meeting

Opportunity to connect Milwaukee convention vendors to RNC delegates ahead of 2024

Tourism in Milwaukee sets new record with $6.018 billion economic impact in 2022
Press Release

Tourism in Milwaukee sets new record with $6.018 billion economic impact in 2022

Greater Milwaukee area helps deliver statewide record year for tourism, accounting for more than 25% of total tourism impact in Wisconsin

UWM to award 3,400 degrees at commencement May 21
Milwaukee Chamber Theatre Announces $150,000 Sustainability Campaign Challenge Match led by Caran and Joel Quadracci through the Windhover Foundation with support from Donna and Donald Baumgartner and the Herzfeld Foundation
Local Celebrities To Ring Bells For The Salvation Army
Learn about Republican Convention business opportunities at MARKETPLACE Wisconsin
Press Release

Learn about Republican Convention business opportunities at MARKETPLACE Wisconsin

Presentation will highlight opportunities for diverse businesses as Milwaukee prepares to host the 2024

Republican Party Officially Selects Milwaukee for 2024 Convention
Press Release

Republican Party Officially Selects Milwaukee for 2024 Convention

Milwaukee becomes first city to win back-to-back Democratic and Republican national conventions since 1972

Milwaukee Welcomes USA Triathlon This Weekend
Get Discounted Sweets and Treats with Free Milwaukee Treat Yourself Pass
VISIT Milwaukee Announces Exciting 2022 Initiatives At 55th Anniversary Annual Meeting
VISIT Milwaukee and Cream City Print Lounge Launch T-Shirts and Tote Bags
VISIT Milwaukee Launches City of Festivals Campaign
Milwaukee Salutes the Arrival of the National Guard for its 147th NGAUS General Conference & Exhibition
Free Milwaukee Cheese Curd Pass Offers Great Deals Across Milwaukee
VISIT Milwaukee Hires Director of Event Experience
Press Release

VISIT Milwaukee Hires Director of Event Experience

Company announces Michelle Haider has been hired as director of event experience and promotions for two members of its team

VISIT Milwaukee Hosts its largest celebration to-date of National Travel & Tourism Week in honor of bureau’s 55th Anniversary
Milwaukee Mayor Cavalier Johnson Announces First Cruise Ship Arrival for 2022 Season
Press Release

Milwaukee Mayor Cavalier Johnson Announces First Cruise Ship Arrival for 2022 Season

More than 10,000 cruise passengers are expected to visit Milwaukee this summer

The Bronze Fonz Returns to the Milwaukee RiverWalk on March 11
Press Release

The Bronze Fonz Returns to the Milwaukee RiverWalk on March 11

VISIT Milwaukee hosting ceremony officially unveiling the statue’s new look

VISIT Milwaukee Welcomes New Vice President of Marketing and Communications
Press Release

VISIT Milwaukee Welcomes New Vice President of Marketing and Communications

Josh Albrecht brings extensive experience in destination management

VISIT Milwaukee Wins $112,050 Grant for Mobile Visitor Kiosk
Press Release

VISIT Milwaukee Wins $112,050 Grant for Mobile Visitor Kiosk

Kiosk will be used to showcase Milwaukee to visitors around region

Major Travel Writers Convention Heads To Milwaukee
VISIT Milwaukee Director of Event Experience Brittany Korth is a 2021 Connect Association 40 Under 40 Honoree
VISIT Milwaukee Announces Dr. Eve M. Hall as Chair of the Board of Directors
Press Release

VISIT Milwaukee Announces Dr. Eve M. Hall as Chair of the Board of Directors

Steve Baas to continue as vice chair; Omar Shaikh concludes board service after five years

VISIT Milwaukee’s Communications Director Recognized by Travel Wisconsin
Press Release

VISIT Milwaukee’s Communications Director Recognized by Travel Wisconsin

Claire Koenig wins Rising Star Award at WIGCOT 2021 and several VISIT Milwaukee partners are also recognized

2020 Tourism Data a Reminder of the Impact of Travel
Milwaukee Hospitality is not Missing its Shot
Press Release

Milwaukee Hospitality is not Missing its Shot

VISIT Milwaukee hosts Hospitality Vaccination Days at the Wisconsin Center kicking off during National Travel and Tourism Week

Milwaukee Museums Reopening to the Public in March
Press Release

Milwaukee Museums Reopening to the Public in March

Discovery World, the Harley-Davidson Museum, the Milwaukee Art Museum, and the Milwaukee Public Museum will reopen in March with robust health and safety protocols in place.

VISIT Milwaukee Launches Giving Fest to Support Local Hospitality Community
Press Release

VISIT Milwaukee Launches Giving Fest to Support Local Hospitality Community

50+ exciting virtual events benefit local hospitality companies Jan. 15 - Feb. 28

VISIT Milwaukee launches Season of Giving Campaign
Press Release

VISIT Milwaukee launches Season of Giving Campaign

Timed with the International Day of Kindness, VISIT Milwaukee implores community to be kind to local businesses and shop local this holiday season

VISIT Milwaukee joins Stop the COVID Spread! Coalition
Press Release

VISIT Milwaukee joins Stop the COVID Spread! Coalition

This broad coalition of business groups from around the state has launched a new PSA to urge the public to take preventive measures to stop the spread of COVID-19

VISIT Milwaukee Launches Community-Wide ‘Bring It Home’ Campaign
Press Release

VISIT Milwaukee Launches Community-Wide ‘Bring It Home’ Campaign

There has never been a more crucial time to bring future meetings business back to Milwaukee

VISIT Milwaukee launches virtual tour of Milwaukee in advance of DNC
Press Release

VISIT Milwaukee launches virtual tour of Milwaukee in advance of DNC

30 videos narrated by community members allow visitors to explore the city from home

VISIT Milwaukee partners with the MMAC to provide 50,000 free masks to Milwaukeeans
Press Release

VISIT Milwaukee partners with the MMAC to provide 50,000 free masks to Milwaukeeans

As part of the MaskUpMKE initiative, the masks will be available at Citgo stations across the city

VISIT Milwaukee welcomes new Director of Sales, Leslie Johnson
VISIT Milwaukee Communications Staffers Elected to Leadership Positions in Local PRSA
Press Release

VISIT Milwaukee Communications Staffers Elected to Leadership Positions in Local PRSA

They will work with communicators across the region to promote and enhance the profession

Milwaukee Kitchen Cabinet to Host Fourth Annual “3 Days of Christmas” Holiday Initiative
Press Release

Milwaukee Kitchen Cabinet to Host Fourth Annual “3 Days of Christmas” Holiday Initiative

Local restaurateurs kick off three-day holiday initiative with support from local businesses and legislators

VISIT Milwaukee names Peggy Williams-Smith as new President & CEO
Press Release

VISIT Milwaukee names Peggy Williams-Smith as new President & CEO

Local leader poised to start November 18, 2019

BBB Serving Wisconsin Announces 2019 Business Ethics Awards Recipients
Press Release

BBB Serving Wisconsin Announces 2019 Business Ethics Awards Recipients

BBB Names 2019 Torch Award and Spark Award Recipients

Peggy Williams-Smith Receives the Marcus Corporation 2017 Ben Marcus Humanitarian Award
Press Release

Peggy Williams-Smith Receives the Marcus Corporation 2017 Ben Marcus Humanitarian Award

To recognize Williams-Smith for her commitment to the community, The Marcus Corporation donated $1,000 to the charity of her choice, Professional Dimensions, for its commitment to Pathfinders Milwaukee, Inc.

Control Assigns New Secret Agents to SafeHouse Milwaukee
Press Release

Control Assigns New Secret Agents to SafeHouse Milwaukee

Agent Change and Agent Bacon.

SafeHouse Milwaukee Celebrates 51st Anniversary
Press Release

SafeHouse Milwaukee Celebrates 51st Anniversary

SafeHouse will Commemorate Occasion with Public Party, November 1

Control Announces New Corporate Director of Operations for SafeHouse Restaurant Group
Press Release

Control Announces New Corporate Director of Operations for SafeHouse Restaurant Group

Agent Irish Hammer will oversee operations for both secret SafeHouse locations.

Marcus Restaurant Group Wins Standard of Excellence Award for New Website in Web Marketing Association’s 2015 Webawards
Press Release

Marcus Restaurant Group Wins Standard of Excellence Award for New Website in Web Marketing Association’s 2015 Webawards

This year’s web development awards included over 1,500 entries from 40 countries in 96 industry categories.

United Performing Arts Fund Announces 2016 Campaign Co-Chairs
Press Release

United Performing Arts Fund Announces 2016 Campaign Co-Chairs

Community business leaders step up to support and sustain the performing arts in S.E. Wisconsin