VISIT Milwaukee
Press Release

Get Discounted Sweets and Treats with Free Milwaukee Treat Yourself Pass


By - Jul 13th, 2022 09:37 am
Image courtesy of VISIT Milwaukee.

Image courtesy of VISIT Milwaukee.

MILWAUKEE (July 13, 2022) Today VISIT Milwaukee added to its list of free passes benefiting travelers and residents alike with the launch of the Milwaukee Treat Yourself Pass. Sponsored by Potawatomi Hotel & Casino, this pass includes discounts and freebies on all of your favorite Milwaukee sweets and treats. From custard and ice cream, to candy, beef jerky, CBD gummies, and boozy gelato, you’re sure to crush any craving with this pass.

“Savory flavors like beer, cheese, and bratwurst might be top of mind when people think of Milwaukee delicacies, but we do sweet treats as well as any other city, too,” says Peggy Williams-Smith, president and CEO of VISIT Milwaukee. “We’re the custard capital of the world, and your mind will melt when you taste how we do cookies, candy bars, cupcakes, ice cream, and so much more.”

How It Works

Like the Milwaukee Deals Pass, Brew City Beer Pass, and Milwaukee Cheese Curd Pass, the Milwaukee Treat Yourself Pass is built for use on mobile devices, but it doesn’t require users to download an app. Sign up for Milwaukee Treat Yourself Pass on VISIT Milwaukee’s website, and then the pass is saved to your home screen. Once at a participating business, check in on the pass and then redeem the offer by showing the pass to a staff member.”>

The rewards go well beyond redemptions. Sign up for the pass by July 31 at 11:59 p.m. to be entered to win a Wisconsin State Fair/Potawatomi Hotel & Casino sweepstakes featuring:

  • Two tickets to see Nelly with Ginuwine Aug. 12 at Wisconsin State Fair’s main stage
  • A six-pack of cream puffs
  • A one-night hotel stay at Potawatomi Hotel & Casino
  • $100 gift card to Potawatomi Hotel & Casino and $100 in free play at the casino

Check in at each of the participating businesses listed below by July 1, 2023 for a chance to win a Milwaukee-themed grand prize.

Participating Businesses

Coming Soon

To download images related to the Treat Yourself Pass, click here. Local businesses interested in joining the pass should contact Bryan Kubel, VISIT Milwaukee’s partnership sales manager, at Media members with any questions about this pass are encouraged to contact me, Jake Meister, at


VISIT Milwaukee is a community asset that markets the destination as a top choice for business, convention, and leisure travel to national and international visitors to increase the economic impact of tourism in the region. VISIT Milwaukee has over 700 members, including hotels/motels, restaurants, attractions, services, and area businesses. The Wisconsin Center District, which is undergoing a large-scale expansion slated for completion in 2024, and Potawatomi Hotel & Casino are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs. For more information call (800) 554-1448 or visit

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.

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