Visit Milwaukee Announces 2026 Museum Days Campaign

MILWAUKEE (January 12, 2026) – Visit Milwaukee today announced the return of Museum Days, a 10-day celebration of Milwaukee’s cultural attractions featuring special admission offers at 26 participating museums across Milwaukee County and the surrounding region. Running January 22 to February 1, Museum Days invites visitors and locals alike to experience art, science, history, music and architecture through affordable and engaging museum visits this winter.

“Museum Days is one of the best opportunities of the year to explore Milwaukee’s cultural institutions at a great value,” said Josh Albrecht, chief marketing officer at Visit Milwaukee. “Whether you’re planning a weekend getaway or looking for a new family tradition, Museum Days makes it easy to experience everything that makes Milwaukee such an inspiring place to visit.”

Milwaukee’s museums and attractions also help drive the region’s visitor economy. According to tourism data from Visit Milwaukee partner Zartico, visitors account for roughly 40% of spending at Milwaukee attractions like museums, underscoring the importance of continued visitation during key winter travel periods.

During Museum Days, participating museums will offer admission deals ranging from free entry to discounted ticket pricing, including 15%, 20% and 25% off regular admission prices. Offers vary by location, and the full list of admission deals and participating museums is available at VisitMilwaukee.org/Museum-Days.

Participating museums for Museum Days 2026 include:

• America’s Black Holocaust Museum
• Betty Brinn Children’s Museum
• Bucyrus Museum
• Charles Allis Art Museum
• Emile H. Mathis Art Gallery at UW–Milwaukee
• Frank Lloyd Wright’s Burnham Block
• Grohmann Museum
• Haggerty Museum of Art
• Harley-Davidson Museum
• John Michael Kohler Arts Center and Art Preserve
• Luxembourg American Cultural Society & Center
• Lynden Sculpture Garden
• Milwaukee Art Museum
• Milwaukee County Historical Society
• Milwaukee Public Museum
• Mitchell Gallery of Flight
• National Bobblehead Hall of Fame and Museum
• Racine Art Museum
• Sculpture Milwaukee
• The Catacombs of Neto Art Museum
• Villa Terrace Museum & Gardens
• War Memorial Center
• Waukesha County Historical Society and Museum
• Wisconsin Museum of Quilts & Fiber Arts

Museum Days pairs perfectly with Visit Milwaukee’s winter Hotel Month campaign, which encourages travelers to turn a day of museum-hopping into a full getaway with special lodging offers available throughout the season.

About Visit Milwaukee

Visit Milwaukee creates economic impact and supports a stronger, more inclusive community by promoting the Greater Milwaukee area as a premier tourism destination. Strengthened by Visit Milwaukee’s dynamic convention and leisure marketing initiatives, tourism to Milwaukee contributes $6.388 billion to the local economy, supporting nearly 44,000 hospitality employees. Visit Milwaukee has over 1,000 members, including hotels/motels, restaurants, attractions, services, and area businesses. The Wisconsin Center District, with its recently completed $456 million Baird Center expansion, the city of Wauwatosa, and Potawatomi Casino | Hotel are strategic partners with Visit Milwaukee, providing funding support for conventions and tourism programs. For more information call (800) 554-1448 or visit www.visitmilwaukee.org.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.