George Schneider

City’s Oldest Gay Bar Gives Thousands of Photos to State LGBTQ History Project

50 years of photos from This Is It date to when gay bars were part of forbidden culture.

Wisconsin LGBTQ History Project partners with Radio Milwaukee on “BeSeen”

Six episode podcast explores decades of Milwaukee LGBTQ history

LGBTQ Bar Holding Virtual Pride Festival

PrideFest is cancelled, but This Is It! will be streaming drag shows and DJ performances.

Rainbow Crosswalks to be Re-Painted in Milwaukee

This Is It! Needs Your Help

Historic LGBT bar in Cathedral Square in danger of closing forever during COVID-19 shutdown.

Two New Brunch Options Coming

Plus: New Good City Brewing opens and downtown bar This Is It! expands.

Statement from City of Milwaukee Department of Public Works Regarding Rainbow Crosswalks

DPW stands ready to continue our collaborative work with community members, Mayor Barrett, and Common Council members to find a solution that works for everyone.

Milwaukee Pride launches campaign for rainbow crosswalks

Civic project honors LGBTQ heritage of Cathedral Square

This is It! Bar Will Expand

City's oldest gay bar will take over some of space for Louise's restaurant, now closing.

This Is It! Celebrates 50th Birthday

State's oldest LGBT+ bar celebrates a half century in business with weekend party.

This is It! Has Daily Discounts

City’s longest running gay bar has great drink specials seven days a week.

This Is It, Our Oldest Gay Bar

Opened in 1968, across from Cathedral Square, the no-frills joint is the state's oldest continuously-operated gay bar.