Wisconsin Department of Tourism

Gov. Evers Announces New Rustic Roads Guide with 124 Routes

Print and online guides now also feature Wisconsin’s Scenic Byways

Tourism in Milwaukee sets new record with $6.018 billion economic impact in 2022

Greater Milwaukee area helps deliver statewide record year for tourism, accounting for more than 25% of total tourism impact in Wisconsin

Gov. Evers Announces Wisconsin Tourism Sees Record-Breaking Year

Tourism generated $23.7 billion in total economic impact in 2022, surpassing state’s previous record

Introducing the new Frank Lloyd Wright Trail Website, Trail Tracker, and Updated App

Explore transportation history with WisDOT’s online highway map archive

Step back in time with 100 years of Wisconsin’s Official State Highway Maps

World Premiere Wisconsin Inaugural statewide theater festival celebrating new plays and musicals runs March 1 – June 30, 2023

Festival features nearly 50 participating theaters premiering new works throughout Wisconsin

Merchant Named Head of Account Management at Laughlin Constable, Bringing 18 Years of Marketing Leadership to Midwest Agency

Independent agency taps former Havas leader; first executive leadership hire under Laughlin Constable's new CEO

Gov. Evers Highlights 2022 Accomplishments

Gov. Evers, Tourism Announce Wisconsin’s $8.7 Billion Outdoor Recreation Industry Sees Record Year

Data show Wisconsin's outdoor recreation industry grew 14.1 percent in 2021

Gov. Evers Celebrates Highest Monthly Growth in Tourism Since 2019

Wisconsin tourism spending grew 5.9 percent in September compared to same month in 2019, outpacing neighboring Midwest states

Find Your Adventure; Visit The DNR At Wisconsin State Fair

Gov. Evers, Evers Administration Cabinet Take ‘Cabinet on the Road’ to Western Wisconsin

Gov. Tony Evers, together with members of his cabinet, hosted ‘Cabinet on the Road’ events in Osseo, Altoona, Menomonie, and Eau Claire.