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Can Film Incentives Turn Wisconsin Into A Movie Hub?

Can Film Incentives Turn Wisconsin Into A Movie Hub?

Gov. Evers meets with filmmakers to tout state's new film office, tax credits.

Wisconsin Tourism Had Record-Breaking Year in 2024

Wisconsin Tourism Had Record-Breaking Year in 2024

New high of 114 million visits to state, $25.8 billion economic impact.

Outdoor Recreation Boosts Wisconsin Economy By $11.2 Billion

Outdoor Recreation Boosts Wisconsin Economy By $11.2 Billion

Up by 9.4% in one year, 20th in the nation in federal data touted by Gov. Evers.

11 European Holiday Markets in Wisconsin

11 European Holiday Markets in Wisconsin

As trend grows in the state there's now one in Wauwatosa.

Milwaukee Saw Record-Breaking Tourism in 2023

Milwaukee Saw Record-Breaking Tourism in 2023

Helping propel Wisconsin to back-to-back record-breaking years.

Wisconsin Tourism Has Second Straight Record-Breaking Year

Wisconsin Tourism Has Second Straight Record-Breaking Year

$25 billion economic impact beats prior record, supporting more than 178,000 jobs.

Evers Vetoed Funding for Republican National Convention

Evers Vetoed Funding for Republican National Convention

GOP legislators gave Milwaukee tourism bureau $10 million for 2024 convention.

State Officials Want To Boost Wisconsin’s Outdoor Recreation Marketing

State Officials Want To Boost Wisconsin’s Outdoor Recreation Marketing

Office of Outdoor Recreation seeks more funding in Gov. Evers' budget.

State Tourism Rebounds Since Pandemic

State Tourism Rebounds Since Pandemic

Revenue up 21% in 2021, study finds, but business-oriented travel in Milwaukee hasn't fully recovered.

VISIT Milwaukee Has New Plan To Drive Tourism

VISIT Milwaukee Has New Plan To Drive Tourism

Strategy includes Milwaukee-focused TV show, traveling visitor center and more.

The Return of the Bronze Fonz

The Return of the Bronze Fonz

Downtown landmark reinstalled on riverwalk, but with a new look.

State Tourism Business Down 30% in 2020

State Tourism Business Down 30% in 2020

Due to pandemic. Officials hopeful about rebound in spending in 2021.

State Tourism Secretary Leaves, Joins Local Foundation

State Tourism Secretary Leaves, Joins Local Foundation

Milwaukeean Sara Meaney joins the Dohmen Company Foundation.

State’s Outdoor Recreation a $7.8 Billion Industry

State’s Outdoor Recreation a $7.8 Billion Industry

State officials want to capitalize on pandemic-driven increases in outdoor recreation.