Wisconsin Department of Tourism

Visit Milwaukee Celebrates National Travel & Tourism Week with Promotions & Activations

Gov. Evers, WEDC Request the Release of $10 Million Designed to Promote Wisconsin as a Premiere Host for Large-Scale Events

Governor’s request comes as the state celebrates National Travel and Tourism Week

Gov. Evers Highlights 2023 Accomplishments

VISIT Milwaukee Announces New Hires, Increasing Ability to Capitalize on Milwaukee’s Momentum and Expanded Baird Center

Gov. Evers, Tourism Announce Wisconsin’s Outdoor Recreation Industry Adds Record $9.8 Billion to State Economy

New data shows Wisconsin’s outdoor industry grew 6.8 percent in 2022

Milwaukee named a top-three U.S. large city in Condé Nast Traveler Readers’ Choice Awards

Reader vote amplifies recent national recognition for Milwaukee, coming off a record year for tourism

Gov. Evers Announces New Rustic Roads Guide with 124 Routes

Print and online guides now also feature Wisconsin’s Scenic Byways

Tourism in Milwaukee sets new record with $6.018 billion economic impact in 2022

Greater Milwaukee area helps deliver statewide record year for tourism, accounting for more than 25% of total tourism impact in Wisconsin

Gov. Evers Announces Wisconsin Tourism Sees Record-Breaking Year

Tourism generated $23.7 billion in total economic impact in 2022, surpassing state’s previous record

Introducing the new Frank Lloyd Wright Trail Website, Trail Tracker, and Updated App

Explore transportation history with WisDOT’s online highway map archive

Step back in time with 100 years of Wisconsin’s Official State Highway Maps

World Premiere Wisconsin Inaugural statewide theater festival celebrating new plays and musicals runs March 1 – June 30, 2023

Festival features nearly 50 participating theaters premiering new works throughout Wisconsin