Wisconsin Department of Tourism

Gov. Evers, Department of Tourism Announce Third Record-Breaking Year in a Row for Wisconsin Tourism, Shattering Records for Visitors and Revenue

Wisconsin tourism saw a record-high $25.8 billion in total economic impact in 2024, welcomed a record-breaking 114.4 million visits, and generated a record $1.7 billion in state and local revenue

Gov. Evers, WisDOT Release 2025 Rustic Roads Guide, Celebrate 50th Year of First Rustic Road

Wisconsin’s first Rustic Road dedicated in 1975, now featuring 126 throughout the state

Gov. Evers, Evers Administration Release New 2025-2026 Wisconsin State Highway Map

New highway map uses GIS data for most precise map ever to help visitors and travelers explore Wisconsin

Gov. Evers, Wisconsin Department of Tourism Celebrate National Travel and Tourism Week, Highlight 2025-27 Budget Investments to Bolster the State’s $25 Billion Tourism Industry

Hotel Industry Honors Gov. Evers, Sen. Ballweg, Rep. Kitchens for Support of Tourism

Laughlin Constable Named Travel Wisconsin Agency of Record

Award-winning agency welcomes Wisconsin Department of Tourism back home

Gov. Evers, WisDOT Announce New Rustic Roads Guide, Highlighting Wisconsin’s Roads Less Traveled

Gov. Evers, Department of Tourism Announce Wisconsin Tourism Sees Another Record-Breaking Year

Tourism generated $25 billion in total economic impact in 2023, surpassing state’s previous record for the second year in a row

Visit Milwaukee Celebrates National Travel & Tourism Week with Promotions & Activations

Gov. Evers, WEDC Request the Release of $10 Million Designed to Promote Wisconsin as a Premiere Host for Large-Scale Events

Governor’s request comes as the state celebrates National Travel and Tourism Week

Gov. Evers Highlights 2023 Accomplishments

VISIT Milwaukee Announces New Hires, Increasing Ability to Capitalize on Milwaukee’s Momentum and Expanded Baird Center