Wisconsin Department of Tourism

Gov. Evers, WisDOT Celebrate 50th Anniversary of Wisconsins First Rustic Road

Gov. Evers, Green Bay Packers Announce Lambeau Field as Travel Wisconsin’s Newest “Wonder of Wisconsin”

Governor announces new designation that will denote Lambeau Field among the state’s most unforgettable destinations

Statement from Mayor Cavalier Johnson on Tourism Numbers Showing Milwaukee is the State’s Travel Leader

County Executive David Crowley Celebrates Historic Economic Impact in Milwaukee’s Tourism Industry

Milwaukee County's tourism industry achieved unprecedented success in 2024, with total economic impact reaching $4.321 billion

Gov. Evers, Department of Tourism Announce Third Record-Breaking Year in a Row for Wisconsin Tourism, Shattering Records for Visitors and Revenue

Wisconsin tourism saw a record-high $25.8 billion in total economic impact in 2024, welcomed a record-breaking 114.4 million visits, and generated a record $1.7 billion in state and local revenue

Gov. Evers, WisDOT Release 2025 Rustic Roads Guide, Celebrate 50th Year of First Rustic Road

Wisconsin’s first Rustic Road dedicated in 1975, now featuring 126 throughout the state

Gov. Evers, Evers Administration Release New 2025-2026 Wisconsin State Highway Map

New highway map uses GIS data for most precise map ever to help visitors and travelers explore Wisconsin

Gov. Evers, Wisconsin Department of Tourism Celebrate National Travel and Tourism Week, Highlight 2025-27 Budget Investments to Bolster the State’s $25 Billion Tourism Industry

Hotel Industry Honors Gov. Evers, Sen. Ballweg, Rep. Kitchens for Support of Tourism

Laughlin Constable Named Travel Wisconsin Agency of Record

Award-winning agency welcomes Wisconsin Department of Tourism back home

Gov. Evers, WisDOT Announce New Rustic Roads Guide, Highlighting Wisconsin’s Roads Less Traveled

Gov. Evers, Department of Tourism Announce Wisconsin Tourism Sees Another Record-Breaking Year

Tourism generated $25 billion in total economic impact in 2023, surpassing state’s previous record for the second year in a row