Third Space Brewing Will Launch Two New Beers for the New Year Along with a New Rewards Program for 2023

MILWAUKEE, Wisc. – December 29, 2022 – Third Space Brewing adds two new beers to its year-round lineup for 2023 this Saturday, December 31. The beer releases coincide with a New Year’s Eve Pre-Party at the brewery that includes live blue grass music from Wheels North from 4:00-6:00 p.m.

The two new beers include Smile – Citrus Wheat Ale and a new rotating lager series that starts with Good Cheer – Dark Lager. Smile is an easy drinking American wheat ale brewed with grapefruit and orange. It is a light bodied, refreshing ale that is 4.8% ABV.

Good Cheer is a smooth dark lager inspired by the German Dunkel style with a few Third Space tweaks. Good Cheer is the lead beer in a new rotating lager series the brewery is launching in 2023. Good Cheer will be followed by a Maibock and then a German-Style Pilsner.

“Our goal with these two new beers is to meet the craft consumer’s renewed interest in well crafted lager beers and to fill a gap in the craft marketplace with Smile, an easy-drinking fruited ale” reported Andy Gehl, Third Space Brewing’s CoFounder & President. Both new beers will be available on draft and in cans at Third Space Brewing’s New Year’s Eve Pre-Party Saturday December 31 that also features live blue grass music from 4:00-6:00pm. Both beers will then hit the marketplace the first week of 2023 on grocery store and liquor store shelves and tap lines throughout the state of Wisconsin.

Third Space Brewing’s other major addition for 2023 is a new Rewards Program in the tap room. All Third Space guests are eligible to join the program with a simple click on the check out screen at the tap room when purchasing draft or to go beer. Guests will receive “Happy Points” for every dollar spent on Third Space beer at the tap room that can be redeemed for free pints, free six packs, free merchandise and more.

“The goal of the rewards program is to thank our returning customers and to encourage everyone to make our tap room a regular ‘Third Space’ in their lives by offering great extra perks for enjoying a craft beer with us on a regular basis” reported Gehl. “The beauty of the Rewards Program is its simplicity. Guests simply add their phone number at check out to track rewards and they can easily check their balance on their phone and redeem Happy Points for free stuff automatically when checking out” added Gehl.

The rewards program launches on January 1, 2023. Third Space Brewing’s tap room is open 12:00-7:00 on New Year’s Day and regular hours the remainder of the holiday weekend.

About Third Space Brewing
Third Space Brewing prides itself on brewing high-quality, flavorful, and supremely balanced craft beer in Milwaukee’s historic Menomonee River Valley. Co-founders Kevin Wright and Andy Gehl are long-time friends who have reunited in their hometown to create a craft brewery that welcomes everyone into the craft beer world – you have your home, you have your work, but everyone needs a Third Space.

Third Space Brewing opened in September 2016 and has already won several awards. Third Space has won 4 Great American Beer Festival medals, was named Best New Brewer in Wisconsin by Rate Beer in 2017 and was voted Best Microbrewery in Milwaukee three years in a row in the Shepherd Express Best of Milwaukee competition (2017-2019).

In 2018 Third Space was named one of the 50 fastest growing craft breweries in the country by the Brewers Association. In 2021 Third Space Brewing expanded its distribution to cover the entire state of Wisconsin and was listed as the 4th largest craft beer brand in the state by the Milwaukee Business Journal.

For more information about Third Space Brewing, please visit thirdspacebrewing.com or reach out to Andy Gehl at 414-909-2337, Ext. 60 or 773-837-6332 (cell).

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.