Four Plans to Save the Bucks
But can any of the plans create the new NBA arena they need?
The old adage about Milwaukee is that you can’t get people to come here and then you can’t get them to leave. Few want to move to what’s still seen nationally as a very unsexy city, but once they get here they fall in love with Milwaukee, cold weather and all.
Which still leaves the problem of how to get them here. One key way that businesses recruit top prospects is by selling them on the sports teams (Packers, Brewers, Bucks) and the arts scene (symphony, ballet, art museum). That would help explain why business leaders from Waukesha are pushing their politicians to support a tax to help pay for a new NBA arena, as Rich Kirchen and the Business Journal reported. This is one of at least four possible solutions to the problem. Do any have a chance of success? Let us consider the question.
A Regional Tax: The Metropolitan Milwaukee Association of Commerce has been trying to sell the idea of a four or five-county tax to pay not just for an new NBA arena, but for other county cultural and entertainment facilities, like the Milwaukee County Zoo, Milwaukee Public Museum and Marcus Center for the Performing Arts, that draw most of their audience from beyond Milwaukee County.
I have long felt a regional tax is needed for regional cultural attractions, but I don’t see this effort going anywhere. Republicans lost control of the state senate in the 1990s when GOP state senator George Petak was recalled from office for supporting a tax on constituents for Miller Park. Some Republicans felt the Democrats politically exploited the situation.
And that was back before this metro area became the most polarized community in the U.S., as Milwaukee Journal Sentinel reporter Craig Gilbert has amply documented. In short, this could be the one metro area in America that’s least likely to work together and where the two parties most distrust each other.
County boards in Waukesha, Ozaukee and Racine counties have already passed resolutions opposing any regional tax. Getting Racine to support the Bucks might be really tough, as 22 percent of the fans there actually support the Chicago Bulls, compared to 19 percent who support the Bucks. (See the map created by the New York Times.)
The odds are much better in Waukesha County (42% support the Bucks, 11% favor Bulls), Washington County (37% Bucks, 11% Bulls) and Ozaukee County (33% Bucks, 11% Bulls). By the way, at least 10 percent of fans in all three counties root for the Lakers. The horror.
Expand Convention Center in Conjunction with New Arena: My colleague Michael Horne has reported the details on this. This has one great attraction. The Wisconsin Center has taxing power and the legislature might be induced to “stick it to Milwaukee,” letting county residents (along with tourists to the city) shoulder the entire subsidy of a new arena by upping the current 2.5 percent Milwaukee County (hotel-motel) room tax, 7 percent room tax in the city, 0.5 percent countywide food and beverage tax and 3 percent county car rental tax.
But it would take one hell of a hike to pay for both a new arena and expanded convention center. And right now the Wisconsin Center and its U.S. Cellular Arena compete for bookings with the Bradley Center. Any merger here would have to include razing both arenas, which the Wisconsin Center board might oppose. And will the new owners of the Bucks want an arena controlled by a governmental entity? By contrast, the Bradley Center’s board is basically run by business leaders, who have required other tenants, like the Marquette Golden Eagles and Milwaukee Admirals, to subsidize the Bucks. The new owners will want the same sort of deal. I don’t see this plan happening.
A Super TIF: It’s big, it’s bold, it sounds like a character out of Marvel Comics. The ever-busy MMAC has also floated this super-sized solution. A TIF or tax incremental financing district has been used to support new development: the local government creates a TIF district, grabs all property taxes from the district to support the development and then repays the money from future tax revenues spun off by the development and surrounding TIF district. A Super TIF would add other taxes collected in the district, like the sales and income taxes, and make them part of the package.
Milwaukee Common Council President Michael Murphy requested a report on Super TIFs in Rochester MN and Allentown. The latter seemed the most relevant: its “Revitalize Downtown Allentown” plan covered a 130-acre area and included funds for a $177 million, 10,000-seat arena, as Kirchen and the Business Journal reported. This sweeping plan grabbed the state corporate income tax, state personal and local income tax, state sales tax and various other taxes.
Super TIFs have also been used — and have generated criticism — in Missouri.
The Super TIF has one huge advantage: its sheer complexity. As it is, no one understands a TIF and the super-sized version is even more complicated. It short, it could be the perfect stealth tax, that the legislature quietly passes into law — overnight — with no discussion.
But it looks like the legislature won’t go quietly on this one. Assembly Speaker Robin Vos (R-Burlington) has already expressed skepticism, noting that any income and sales taxes in the TIF district that didn’t go back to the state coffers, per usual, might leave other municipalities wondering why they couldn’t have the same opportunity.
A Privately Financed Mini-City Development: This has barely gotten any discussion, yet might be the most realistic. Some community leaders see the new arena as the centerpiece for a downtown entertainment district that could attract a new hotel, restaurants and bars, including some with a basketball theme. Then you add in the fact that new owners Marc Lasry and Wesley Edens are two of the wealthiest hedge fund plutocrats in America, and Edens has experience doing real estate projects.
“Edens and Lasry also have sent signals that they will entertain local investors both in the team and in an arena project,” writes JS reporter Don Walker. “That not only provides additional private capital, but gives credibility to the overall project. And Hammes Co., which is advising the MMAC arena committee, has had experience linking new arenas with new development.”
One huge advantage here is the developers would be painting on an empty canvas. The Bradley Center has been quietly buying up property around it, and now controls almost all of the land between N. 4th and 5th Sts., between W. Highland Blvd., and W. Juneau. There is also empty land in the adjoining Park East area. And the Park East land west of river is considerably cheaper. The city could perhaps pay for the land needed and create a traditional TIF, the sort it has done for other business developments.
Why would the owners basically pay for the development themselves? Well, they will get a $100 million subsidy from longtime owner Herb Kohl. Kohl, I suspect, will do everything to keep the team in Milwaukee. And there is an advantage to having total control of a business, rather than dealing with some board’s oversight, even one stacked with business leaders. There is also an advantage to moving quickly rather than waiting for the right tax subsidy, not getting it, and then moving to Seattle in 2017 (the deadline by which Milwaukee must have a new NBA arena) and starting the process all over.
All signs suggest the value of an NBA franchise will only continue to rise, as the sport becomes ever more popular internationally. Maybe a new arena actually makes more sense as a business proposition than as a charity.
More about the New Bucks Arena
- Eyes on Milwaukee: Fiserv Forum Workers to Get $15/Hour - Jeramey Jannene - Jan 29th, 2020
- Eyes on Milwaukee: Bucks Beat Hiring Targets on Fiserv Forum - Jeramey Jannene - Nov 20th, 2019
- Murphy’s Law: Taxpayers Make Bucks, Brewers Rich - Bruce Murphy - Apr 16th, 2019
- Eyes on Milwaukee: Bucks Unveil Master Plan for Park East - Jeramey Jannene - Mar 15th, 2019
- Eyes on Milwaukee: Bucks Plan Massive Arena Signs - Jeramey Jannene - Feb 12th, 2019
- Eyes on Milwaukee: Bucks’ New Bar Is “The MECCA” - Jeramey Jannene - Feb 7th, 2019
- Eyes on Milwaukee: Bucks Planning Sports Bar for Live Block - Jeramey Jannene - Jan 24th, 2019
- Eyes on Milwaukee: Inside Good City Brewing’s New Taproom - Jeramey Jannene - Jan 23rd, 2019
- Good City Brewing Opens At Fiserv Forum - Jennifer Rick - Jan 22nd, 2019
- Eyes on Milwaukee: Watch the Bradley Center Demolition From the Inside - Jeramey Jannene - Jan 16th, 2019
- Eyes on Milwaukee: Watch the Bradley Center Roof Drop - Jeramey Jannene - Jan 13th, 2019
- Eyes on Milwaukee: Bradley Center To Go Boom - Jeramey Jannene - Jan 3rd, 2019
- Fiserv Forum Adds Drink Wisconsinbly - Jennifer Rick - Dec 8th, 2018
- Friday Photos: Arena Apartments Rising - Jeramey Jannene - Nov 23rd, 2018
- Eyes on Milwaukee: Bulls Put Fiserv Forum To The Test - Jeramey Jannene - Oct 4th, 2018
- Eyes on Milwaukee: Bucks Honor Herb Kohl at Arena Opening - Jeramey Jannene - Aug 26th, 2018
- Eyes on Milwaukee: Bucks Open Fiserv Forum - Jeramey Jannene - Aug 26th, 2018
- Governor Walker Celebrates Grand Opening of the Fiserv Forum - Gov. Scott Walker - Aug 26th, 2018
- Walker Reconsiders Fiserv Subsidy? - Chuck Quirmbach - Aug 3rd, 2018
- Wisconsin Center District Announces Substantial Completion of Fiserv Forum - Wisconsin Center District - Jul 31st, 2018
- Eyes on Milwaukee: Bucks Will Play in Fiserv Forum - Jeramey Jannene - Jul 26th, 2018
- Eyes on Milwaukee: Bucks Plan German-Style Holiday Market - Jeramey Jannene - Jul 16th, 2018
- Eyes on Milwaukee: Bucks Show Off Nearly Finished Arena - Jeramey Jannene - Jun 28th, 2018
- Eyes on Milwaukee: Bucks Unveil Monumental Sign - Jeramey Jannene - Jun 14th, 2018
- Eyes on Milwaukee: Bucks Arena Getting Custom-Painted Fire Hydrants - Jeramey Jannene - Jun 6th, 2018
- Wisconsin Entertainment and Sports Center to Launch Sustainability Program - Wisconsin Entertainment and Sports Center - Jun 5th, 2018
- Eyes on Milwaukee: Bucks Still Won’t Play in Fiserv Arena - Jeramey Jannene - May 31st, 2018
- Eyes on Milwaukee: Good City Brewing Tapped for Bucks’ Live Block - Jeramey Jannene - May 31st, 2018
- Eyes on Milwaukee: Bucks Beat Hiring Goals on Arena - Jeramey Jannene - May 23rd, 2018
- Eyes on Milwaukee: Is Bucks Live Block Good Urbanism? - Jeramey Jannene - May 22nd, 2018
- Eyes on Milwaukee: Bucks Arena 95% Complete; See Inside - Jeramey Jannene - May 18th, 2018
- Eyes on Milwaukee: Bucks Unveil Old World Third St. Bar - Jeramey Jannene - May 8th, 2018
- Eyes on Milwaukee: Bucks Won’t Play in Fiserv Arena - Jeramey Jannene - Apr 27th, 2018
- Eyes on Milwaukee: Bucks Live Block Eliminates Performance Space - Jeramey Jannene - Dec 12th, 2017
- Eyes on Milwaukee: City Panel Okays Live Block Shrinkage - Jeramey Jannene - Dec 4th, 2017
- Eyes on Milwaukee: Bucks’ Live Block Connector Approved - Jeramey Jannene - Nov 21st, 2017
- Eyes on Milwaukee: Bucks Arena 68% Complete - Jeramey Jannene - Nov 21st, 2017
- Bucks’ Health Clinic Will Soon Open - Graham Kilmer - Nov 9th, 2017
- Eyes on Milwaukee: Bucks Unveil Arena Parking Garage - Jeramey Jannene - Oct 31st, 2017
- Eyes on Milwaukee: Bucks Arena On Budget, On Schedule - Jeramey Jannene - Oct 5th, 2017
- Friday Photos: Live Block Work Starts in Deer District - Jeramey Jannene - Sep 22nd, 2017
- Eyes on Milwaukee: Bucks Top Off New Arena - Jeramey Jannene - Aug 24th, 2017
- Photo Gallery: Touring The New Bucks Arena - Graham Kilmer - Aug 1st, 2017
- Eyes on Milwaukee: Inside New Bucks Arena - Jeramey Jannene - Jul 6th, 2017
- Friday Photos: The Deer District Rises - Jeramey Jannene - May 12th, 2017
- Eyes on Milwaukee: Council Approves Arena, Hammes Design Changes - Jeramey Jannene - Mar 1st, 2017
- Eyes on Milwaukee: Committee Okays Two Downtown Designs - Jeramey Jannene - Feb 22nd, 2017
- Eyes on Milwaukee: Bucks Unveil New Signs for Arena - Jeramey Jannene - Feb 14th, 2017
- Friday Photos: Arena Rises from Frozen Tundra - Jeramey Jannene - Dec 16th, 2016
- Eyes on Milwaukee: Bucks Live Block is a Slam Dunk - Jeramey Jannene - Dec 5th, 2016
- Friday Photos: New Bucks Arena From Above - Jeramey Jannene - Oct 7th, 2016
- Eyes on Milwaukee: Council Okays Streetcar to Bucks Arena - Jeramey Jannene - Jul 6th, 2016
- Friday Photos: Bucks Arena Work Prep - Jeramey Jannene - May 27th, 2016
- Eyes on Milwaukee: Bucks Arena Design Approved - Jeramey Jannene - May 17th, 2016
- Eyes on Milwaukee: How Urban is Bucks New Arena? - Jeramey Jannene - Mar 18th, 2016
- Eyes on Milwaukee: New Bucks Arena Approved - Jeramey Jannene - Sep 22nd, 2015
- Murphy’s Law: Is Abele Dumping the Marcus Center? - Bruce Murphy - Jul 28th, 2015
- Eyes on Milwaukee: Bucks Arena Winners and Losers - Jeramey Jannene - Jul 17th, 2015
- Murphy’s Law: How Abele Bailed Out Walker - Bruce Murphy - Jun 11th, 2015
- Murphy’s Law: Abele Plan for Bucks Arena Won’t Work - Bruce Murphy - Jun 4th, 2015
- Back in the News: Bucks Bailout Gets Even Bigger - Bruce Murphy - Jun 1st, 2015
- Murphy’s Law: Arena Plan is Massive Tax Shift to Milwaukee - Bruce Murphy - May 29th, 2015
- Murphy’s Law: MMAC Plays Hardball on Bucks Arena - Bruce Murphy - May 5th, 2015
- Murphy’s Law: State Bucks Arena Plan Fleeces Milwaukee - Bruce Murphy - Apr 23rd, 2015
- Murphy’s Law: The Secret Tax Subsidy Society - Bruce Murphy - Apr 14th, 2015
- Murphy’s Law: Should City/County Donate More to NBA Arena? - Bruce Murphy - Mar 24th, 2015
- Murphy’s Law: Bucks Owners Must Build Without Subsidy - Bruce Murphy - Mar 10th, 2015
- Murphy’s Law: How Could Walker Refuse Incredible Deal? - Bruce Murphy - Feb 12th, 2015
- Murphy’s Law: Foundation Helps Herb Kohl Get $20 Million Windfall - Bruce Murphy - Dec 18th, 2014
- Murphy’s Law: How Will NBA Arena Benefit the City? - Bruce Murphy - Dec 2nd, 2014
- Murphy’s Law: Dispute Over Bucks Arena Goes National - Bruce Murphy - Oct 23rd, 2014
- Murphy’s Law: 10 Reasons To Build Bucks Arena on Wisconsin Ave. - Bruce Murphy - Oct 8th, 2014
- Murphy’s Law: How UWM Deal Will Affect the Bucks - Bruce Murphy - Jul 3rd, 2014
- Murphy’s Law: Four Plans to Save the Bucks - Bruce Murphy - May 15th, 2014
- Murphy’s Law: 10 Key Issues in NBA Arena Debate - Bruce Murphy - Apr 24th, 2014
- Murphy’s Law: $1 Billion Needed for Milwaukee Facilities - Bruce Murphy - Dec 12th, 2013
- Murphy’s Law: New Moves to Bail Out the Bucks - Bruce Murphy - Oct 15th, 2013