Visit Milwaukee
Press Release

VISIT Milwaukee Celebrates National Travel & Tourism Week

With “Tour Your Town” Campaign and Annual Meeting

By - May 6th, 2014 10:19 am

MILWAUKEE—(May 6, 2014)—VISIT Milwaukee is celebrating National Travel & Tourism Week (May 3-11) with a week-long campaign designed to encourage Milwaukee locals to tour their own town and spread the word about the city’s many attractions. Additionally, Governor Scott Walker and Rich Meeusen, President and CEO of Badger Meter, will be speaking at VISIT Milwaukee’s annual meeting on May 8, which will present 2013 tourism and convention accomplishments.

Throughout this week, VISIT Milwaukee is asking locals to submit images and comments showcasing their favorite Milwaukee tourist locations to its Twitter, Instagram and Facebook with the hashtag “VisitMKE”.

A randomly selected winner, to be announced on May 12, will receive the perfect Milwaukee “staycation” package: a one-night stay at Hotel Metro, a $100 gift card to any SURG Restaurant and a $100 Uber car credit. For more information regarding the contest rules, please visit the VISIT Milwaukee blog.

In addition to the contest, VISIT Milwaukee has also teamed up with Uber to provide free rides on Saturday, May 10, to specific Milwaukee tourist destinations. Uber patrons should enter “TOURMKE” into the promo code tab on the Uber app when riding to and from any of the following locations: Milwaukee Art Museum, Milwaukee Public Museum, Betty Brinn Children’s Museum, Harley-Davidson Museum, Purple Door Ice Cream, Lakefront Brewery, Discovery World, Bryant’s Cocktail Lounge, The Pfister Hotel, Colectivo on the Lake, any SURG Restaurant, Safe House, Mader’s Restaurant, Milwaukee Public Market, Hotel Metro, Iron Horse Hotel, and the Pabst and Riverside Theaters.

Uber rides will be available from 10 a.m. until midnight, but please check hours for each participating location.

The goal of the National Tourism Week campaign is to help promote Milwaukee as a tourism destination and make locals ambassadors of their own city. Milwaukee County is the largest tourism economy in the state of Wisconsin. The county’s total business sales related to tourism amounted to $3 billion in 2013, an increase of nearly 4 percent over last year.

The  VISIT Milwaukee annual meeting, which is being held at the InterContinental Hotel at 3:30 p.m. this Thursday, will showcase Milwaukee’s tourism successes as well as touch on all of the work that VISIT Milwaukee completed over the past year.

The event is open to the public and guests should go to to RSVP.

About VISIT Milwaukee

VISIT Milwaukee markets Greater Milwaukee to tourists, and convention and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 600 members, including hotels/motels, restaurants, attractions, services and area businesses. Total business sales related to tourism amounted to $4.62 billion in Greater Milwaukee in 2013 and supported more than 48,500 local jobs. The City of Wauwatosa, Potawatomi Bingo Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit

Recent Press Releases by Visit Milwaukee

VISIT Milwaukee and USA Gymnastics Championships Honored as a 2017 Champion of Economic Impact in Sports Tourism

The event brought an estimated economic impact of $5.4 million to the local economy.

Milwaukee Featured in The Washington Post

The story, which is a lively guide to hotels, restaurants, and activities in the city, was posted online on August 9.

Northwestern Mutual Annual Meeting Draws 10,000 to Milwaukee Venues

Annual event for Milwaukee-based financial security company to pump about $12.9 million into local economy

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