Milwaukee Public Market Announces Frostfest

Milwaukee, Wisconsin – February 11, 2026 – The Milwaukee Public Market invites the community to bundle up and embrace winter at Frostfest, a new outdoor winter event designed to encourage connection, celebrate the season, and activate one of Milwaukee’s most dynamic public spaces. This free event will take place Saturday, Feb. 21, from 3 to 7 p.m. at Riverwalk Commons, located beneath I-794 across from the Milwaukee Public Market, 423 N Water St.

The event promises fun for the whole family with free hot cocoa, live music, winter bowling, and an opportunity to try curling. Attendees can also experience and learn about sauna for free throughout the event at the Hive Wellness & Social zone.

Frostfest will feature local rock bands. Taxmen, a Beatles-inspired cover band, will perform at 3 p.m., followed by Torcado at 4:30 p.m. and Mas Verde at 6 p.m.

The Shipping Container Bar will serve winter-inspired beverages and serve Foltz Family Market brats during the event. Net proceeds from brat sales will be donated directly to Hunger Task Force.

“Frostfest reflects our continued commitment to creating creative, welcoming experiences year-round,” said Paul Schwartz, executive director of the Milwaukee Public Market and Business Improvement District 2. “By activating Riverwalk Commons with music, food, and winter activities, we’re expanding how people experience our public spaces during the winter months while supporting an important cause. We’re excited to introduce another free, outdoor event that brings people together and adds to the Market’s growing lineup of seasonal experiences.”

Frostfest is made possible with support from Educators Credit Union, 333 Water, Hive Wellness & Social, and Record-A-Hit Entertainment, a full-service special event company specializing in corporate events, weddings, and more.

For more information, visit milwaukeepublicmarket.org.

About Milwaukee Public Market:

As Milwaukee’s iconic food and event destination, the Milwaukee Public Market has been a vibrant community hub for locals and a must-visit experience for out-of-town guests for nearly two decades. Home to 19 independently owned vendors, the Market celebrates the best of local Milwaukee flavors and traditions while serving as a gathering place for public and private events, cooking classes, and community connection.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.