This Is It

418 E. Wells St., Milwaukee

This Is It! Photo by Joey Grihalva.

Opened in 1968, This Is It is a gay bar located at 418 E. Wells St. in the Juneau Town neighborhood.

Juneau Town is an official city neighborhood encompassing most of the east side of downtown Milwaukee.

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Recent Press Releases Referencing This Is It

Sunday Funday Fundraiser!

Join the Cathedral Square Friends as we raise money to improve the square.

Milwaukee Pride brings rainbow crosswalks to Cathedral Square

Join us Saturday for our Opening Ceremony

Milwaukee Pride launches campaign for rainbow crosswalks

Civic project honors LGBTQ heritage of Cathedral Square