Visit Milwaukee Announces New Marketing Partnership with Good Karma Brands
Visit Milwaukee today announced a new marketing partnership with Good Karma Brands, a media and marketing company with expertise in leveraging the power of national and local sports, and local news to build brands.
MILWAUKEE (January 21, 2024) – Today, Visit Milwaukee announced a new marketing partnership with Good Karma Brands, a media and marketing company with expertise in leveraging the power of national and local sports and local news to build brands. The two-year agreement will enable Visit Milwaukee to leverage Good Karma’s powerful media platforms to reach a wider audience and promote Milwaukee as a top destination for travel.
“We are excited to partner with Good Karma Brands to amplify our marketing efforts and showcase all that Milwaukee has to offer,” said Josh Albrecht, chief marketing officer of Visit Milwaukee. “Their diverse portfolio of media platforms will allow us to promote our city’s offerings to a wider audience and inspire more people to experience our cultural attractions, our festivals, our culinary scene and so much more. This strategic partnership represents a significant investment in promoting Milwaukee and is expected to generate substantial exposure for our destination.”
Greg Scalzo, vice president and market manager of Good Karma Brands, says “partnering with Visit Milwaukee is an exciting opportunity for Good Karma Brands to amplify the city’s incredible offerings to a broader audience. Through our diverse media platforms, we’re committed to delivering impactful, local content that will inspire both residents and visitors to explore Milwaukee.”
The partnership includes a multi-faceted approach encompassing on-air sponsorships, digital advertising and podcast integrations. Key elements of the campaign include:
- “Joshing Around Milwaukee” Podcast: Visit Milwaukee will broaden the reach of its “Joshing Around Milwaukee” podcast through a partnership with Good Karma Brands’ flagship station, 620 WTMJ. The podcast, which features interviews with local businesses and partners, will now air weekly on Saturdays at 1:30 p.m. on 620 AM, expanding its reach to over 294,000 adult weekly listeners. The show will continue to be available on all of Visit Milwaukee’s platforms, including SoundCloud and popular podcasting apps.
- “What’s On Tap” Sponsorship: Visit Milwaukee will become the presenting sponsor of “What’s On Tap,” a popular radio show hosted by Sandy Maxx on 620 WTMJ. The show connects fans to Milwaukee’s arts, dining and culture scene, providing Visit Milwaukee with a valuable platform to showcase the city’s unique offerings. Visit Milwaukee website data proves visitor interest in unique offerings as the visitmilwaukee.org/events page is the most visited on the website with over 150K pageviews a month. “What’s on Tap” will highlight the Milwaukee Theater District, community events and Milwaukee businesses, promoting their accomplishments and events.
- Brewers Radio Network Advertising: Visit Milwaukee will reach Milwaukee Brewers fans around the state and in northern Illinois through advertising on the Brewers Radio Network, including pre-game, in-game and post-game commercials. The partnership will also include a dedicated feature promoting upcoming home games and series. Brewers Radio Network reaches over 695,000 adults in the Milwaukee Metro Area and 48 Wisconsin-affiliated radio stations. All network broadcasts/spots air on a variety of streaming channels including Sirius XM, the MLB app and the WTMJ.com/app.
- “Nothin’ But the Truth” Sponsorship: Visit Milwaukee will sponsor Melanie Ricks‘ YouTube show “Nothin’ but the Truth,” which is supplemented with advertising on 101.7 The Truth. Melanie Ricks serves as the sideline and digital reporter for the Milwaukee Bucks. This partnership will allow Visit Milwaukee to tap into a younger, digitally-savvy audience and promote the city’s attractions. Visit Milwaukee will also be a featured guest once a month on the show.
- Sports Milwaukee: Sports Milwaukee, championed by Visit Milwaukee, is charged with promoting the region as a destination for sporting events. Sports Milwaukee will begin display advertising through Good Karma Brands on ESPN.com to target sports planners throughout the country on a highly respected platform. Sports Milwaukee messaging will include the multi-purpose functionality of Baird Center and premier Milwaukee venues like Fiserv Forum, UW-Milwaukee Panther Arena, Uihlein Soccer Park, The Rock Sports Complex and more.
About Visit Milwaukee
Visit Milwaukee creates economic impact and supports a stronger, more inclusive community by promoting the Greater Milwaukee area as a premier tourism destination. Strengthened by Visit Milwaukee’s dynamic convention and leisure marketing initiatives, tourism to Milwaukee contributes $6.388 billion to the local economy, supporting nearly 44,000 hospitality employees. Visit Milwaukee has over 1,000 members, including hotels/motels, restaurants, attractions, services, and area businesses. The Wisconsin Center District, with its recently completed $456 million Baird Center expansion, the city of Wauwatosa, and Potawatomi Casino | Hotel are strategic partners with Visit Milwaukee, providing funding support for conventions and tourism programs. For more information call (800) 554-1448 or visit www.visitmilwaukee.org.
About Good Karma Brands
Good Karma Brands, LLC is a media and marketing company with expertise in leveraging the power of national and local sports, and local news to build brands and connect with fans through audio, video, digital and events.
GKB owns and operates 620 WTMJ and 101.7 The Truth in Milwaukee, and 95.3 WBEV in Beaver Dam, WI. The company also is a proud partner of ESPN, representing the ESPN Radio Network and Podcasts, the full portfolio of ESPN Digital Products, ESPN Events and local ESPN affiliated radio stations in eight markets.
With our home office in Milwaukee, Wisconsin and serving the country with offices in 15 states, GKB’s team includes over 550 teammates and was recognized as a “Best Place to Work” by multiple organizations including Front Office Sports, Sports Business Journal, and USA TODAY.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.
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