Jeramey Jannene
Eyes on Milwaukee

Bucks Planning Sports Bar for Live Block

Located next to Good City Brewing, but the name is unknown. We have some suggestions.

By - Jan 24th, 2019 03:46 pm
Construction at Building A for the "sports bar" in the Entertainment Block. Photo by Jeramey Jannene.

Construction at Building A for the “sports bar” in the Entertainment Block. Photo by Jeramey Jannene.

The Milwaukee Bucks entertainment block will have at least one sports bar.

No official announcement has been issued, but construction is progressing quickly on a new tavern to be located next to the recently-opened Good City Brewing.

Referred to as “sports bar” in city permits, the tavern would be the fifth establishment in the entertainment block located across the plaza from Fiserv Forum.

Good City Brewing opened last weekend and will soon be joined by Punch Bowl Social and Drink Wisconsinbly Pub. A small, team-owned bar, dubbed “The Beer Garden,” opened last year to provide drinks for those watching games or other televised events on the massive screen in the alley connecting the plaza with N. Old World Third St.

The new bar is being designed by architecture firm RINKA. The firm designed the exterior of the entertainment buildings. ADK Design is listed as the general contractor on the building permit.

Permits on file with the city list a variety of spaces planned for the unnamed establishment, including a theater dining room, viewing deck, skybox dining room and private dining room. The bar will share a second-story patio with Good City Brewing.

City permits do not list another operator for space, indicating that an affiliated-entity of the team will operate the tavern. The building at 333 W. Juneau Ave. is owned by MKE BLK41 LLC, which lists the Bucks’ Schlitz Park offices as its address.

When asked about the bar, a team spokesperson declined to comment.

No entity has applied for a liquor license at the address, potentially indicating the tenant will use the team’s blanket license that covers the arena and plaza. That license is held by arena concessionaire Levy Restaurants. Separate licenses exist for Punch Bowl Social and Drink Wisconsinbly. Good City does not have a liquor license and is permitted under state regulations for breweries.

Given that no name is listed on the permits and the team has declined to comment on what it will be, I have seven Bucks-themed names to suggest:

  1. Fear the Beer
  2. The Big Dobber (retired Buck Bob Lanier‘s nickname)
  3. The Mecca Tap (why not a nod to the team’s onetime home?)
  4. Kareem Abdul Da Bar (it’s surprisingly hard to make Lew Alcindor into a bar name)
  5. Johnny Mac’s (honoring the original Buck, Jon McGlocklin)
  6. Bucks in Six
  7. The Smoothe Shack (we need at least one reference to Giannis Antetokounmpo)

More businesses are still likely for the entertainment center. A tenant for the small building the team’s real estate affiliate constructed along N. Old World Third St. has yet to be announced. A third building approved for the south end of the Entertainment Block, near W. Highland Ave., has yet to be constructed.

Photos and Renderings

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2 thoughts on “Eyes on Milwaukee: Bucks Planning Sports Bar for Live Block”

  1. Barbara Richards says:

    Ah, naming rights again! How about:

    Capture the Dollars!

    Hold’em Here!

    Build the Wall: Contain those Suburbanites!

    I am wondering who will venture beyond the city within the city? This is a great way to give those with means to come and go without dropping a dollar outside FiservCity.

    I visited the German themed Christmas street fair one day early on. I found one MKE POC employed selling tea, a few local businesses, some WI and many further off businesses. So how did the Holiday Folk Fair do this year compared to past years. The Folk Fair IS a Milwaukee Tradition. I hope it did well. Anyone know?

  2. MilwaukeeMax says:

    “Brew Ale-cindor.”


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