New Front Door for Lakefront
Dramatic plan moves freeway ramps and creates a grand boulevard that connects downtown and the lakefront.
A once-in-a-generation opportunity to reshape Milwaukee’s lakefront was afforded with the Hoan Bridge scheduled for a $278 million rebuild in 2014. That set the stage for this morning’s press conference, where Governor Scott Walker, Mayor Tom Barrett, County Executive Chris Abele, Representative Jon Richards, and philanthropist Michael Cudahy unveiled a plan to relocate two Interstate 794 ramps, convert a portion of E. Clybourn St. into a boulevard, extend Lincoln Memorial Drive to the Historic Third Ward, and add a pedestrian bridge. As part of the reconfiguration, the City will gain approximately three new acres of land for development (south of E. Clybourn St, between Van Buren St. and Lincoln Memorial Dr.), as well as seeing the value increase on a number of area parcels.
The plan will be paid for with a combination of state and city funds. The Wisconsin Department of Transportation (WisDOT) will pay for the ramps, estimated to cost $16 million. The city will pay for the streets and pedestrian bridges by leveraging the proposed tax-incremental financing district for Northwestern Mutual Life Insurance Co.’s new building to be located on the northern edge of the area.
Included in the renderings is a proposed reconfiguration of the intersection of Lincoln Memorial Dr. and E. Michigan St. The renderings show the removal of the high-speed turn lanes that greatly expand the intersection and make it difficult for pedestrians to access the lakefront from O’Donnell Park. I had written about the need for this change and others in a 2011 article. Also shown is Irgens Development’s proposed 833 East office tower located on E. Michigan Street.
The impetus for the change stems from two sources, Milwaukee’s 2010 Downtown Plan, which included the Lakefront Gateway as a catalytic project and Milwaukee County’s Long-Range Lakefront Planning Committee, which produced a number of recommendations for improvements on the section of Milwaukee’s lakefront near downtown including adding a bicycle/pedestrian lane to the Hoan Bridge. WisDOT already has decided against adding a bicycle lane to the bridge, following a study that may have included artificially inflated numbers.
The reconfiguration does not match exactly what was proposed in the Downtown Plan and by the Lakefront Planning Committee, as both proposals called for the ramps to be moved further west to open up more land for development. Alas, it appears idealistic planning met the political arena head on, and a compromise was found.
The reconfiguration will allow the City of Milwaukee to better realize the value of land adjacent to the lakefront, without having to sacrifice any of the treasured lakefront parkland that sets Milwaukee apart from many other cities. The change will add to the city’s tax base both on the edge of downtown and the Historic Third Ward, make it easier for pedestrians to cross between the lakefront and downtown, and ease motorized vehicle access to many lakefront amenities and the Historic Third Ward.
The galleries below include illustrations of the current environment, the proposed changes from the 2010 Downtown Plan, renderings from the Long-Range Lakefront Planning Committee, and the designs unveiled today.
Gallery of Negotiated Changes
Gallery of Long-Range Lakefront Planning Committee Recommendations
City of Milwaukee 2010 Downtown Plan – Lakefront Gateway
More about the Couture
- Plats and Parcels: NBA Player Plans Downtown Apartments - Jeramey Jannene - Oct 13th, 2019
- Transportation: Couture Streetcar Extension Decision Pushed to June 2020 - Jeramey Jannene - Oct 2nd, 2019
- Transportation: City Struggles on Couture Streetcar Extension - Jeramey Jannene - Sep 12th, 2019
- MKE County: Supervisors Question Couture Project - Graham Kilmer - Sep 11th, 2019
- Plats and Parcels: The Couture Getting New Signage - Jeramey Jannene - Aug 25th, 2019
- Plats and Parcels: The Couture Changes Financing Plan - Jeramey Jannene - Jul 28th, 2019
- Transportation: City Confident Couture Won’t Block Streetcar - Jeramey Jannene - Jun 5th, 2019
- Plats and Parcels: The Couture Gets Financing Extension - Graham Kilmer - May 27th, 2019
- Plats and Parcels: The Couture Gets Financing Extension - Graham Kilmer - Mar 10th, 2019
- MKE County: County Committee Mollified on Couture - Graham Kilmer - Dec 4th, 2018
- Eyes on Milwaukee: The Couture Cleared for Takeoff - Jeramey Jannene - Nov 2nd, 2018
- Plats and Parcels: The Couture Still in Limbo - Graham Kilmer - Oct 21st, 2018
- Plats and Parcels: County Officials Suggest Taking Back Couture Site - Graham Kilmer - Sep 16th, 2018
- Eyes on Milwaukee: Multiple Tower Groundbreakings in 2018 - Jeramey Jannene - Apr 11th, 2018
- Eyes on Milwaukee: Couture Seeks Commercial Tenants - Jeramey Jannene - Dec 4th, 2017
- Eyes on Milwaukee: Council Okays Couture Sewer Subsidy - Jeramey Jannene - May 31st, 2017
- Eyes on Milwaukee: Couture’s Surprise Sewer Being Moved - Jeramey Jannene - May 23rd, 2017
- Eyes on Milwaukee: City Approves The Couture - Jeramey Jannene - Apr 18th, 2017
- Changes Made to Couture’s Design - Graham Kilmer - Apr 10th, 2017
- Eyes on Milwaukee: Second Lakefront Tower Coming? - Jeramey Jannene - Mar 3rd, 2017
- Photo Gallery: Transit Center Tower Demolition - Jeramey Jannene - Jan 8th, 2017
- Friday Photos: Goodbye Downtown Transit Center - Jeramey Jannene - Dec 30th, 2016
- Eyes on Milwaukee: The Couture is Finally Happening - Jeramey Jannene - Aug 11th, 2016
- New Front Door for Lakefront - Jeramey Jannene - Mar 11th, 2013
- County Threatened With Lakefront Lawsuit - Dave Reid - Jul 24th, 2012
- Photo Gallery: The Couture Press Conference - Jeramey Jannene - Jul 16th, 2012
- The Chatter: Abele vs County Board — Again - Bruce Murphy - Jul 12th, 2012
- 44-Floor Tower Proposed for Lakefront - Jeramey Jannene - Jul 11th, 2012