WISN 12 Hosts Event to Build Community and Collect Children’s Books for Local Kids

MILWAUKEE, WI (July 9, 2025) – WISN 12, through a partnership with Milwaukee World Festival, Inc., is holding an upcoming event ‘WISN 12’s Coffee with the Morning Crew.’ It will take place on Friday, July 18, 2025, from 8:00am – 10:00am on the Summerfest grounds, at the Northwestern Mutual Community Park in Henry Maier Festival Park.

At ‘WISN 12’s Coffee with the Morning Crew,’ Southeastern Wisconsin will come together, enjoy free coffee and snacks, win giveaway prizes, and donate children’s books for kids in the Milwaukee area through the Next Door ‘Books for Kids’ program. Attendees can also spend time with the ‘WISN 12 News This Morning’ team, including Gerron Jordan, Mallory Anderson, Zoie Henry, Lindsey Slater, and Matt Salemme.

“This free family event is the perfect way to start your weekend!” shares Shawn Oswald, president and general manager of WISN 12. “It’s our way of expressing gratitude to our viewers in person while supporting an important mission. Helping put new books into the hands of local children is something we can all stand behind.”

Those attending will enjoy free coffee and snacks (while supplies last), courtesy of Saz’s Hospitality Group and Kroger Delivery – proudly serving Pick ‘n Save and Metro Market. There will be a WISN 12 prize wheel for giveaways, as well as a chance to win a special prize pack. Attendees are encouraged to bring new children’s books to the event to benefit the Next Door ‘Books for Kids’ program, which has provided more than a million free books to children and families across the Milwaukee area.

ABOUT WISN 12 AND HEARST TELEVISION

WISN 12, the ABC affiliate in Milwaukee, has been proudly serving southeastern Wisconsin with trusted news, entertainment, and community engagement since 1954. WISN 12 is owned by Hearst Television. Hearst Television owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching 24 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content over more than 120 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, Estrella and more. The radio stations are leaders in Baltimore news/talk and rock music listenership. Its Hearst Media Production Group unit produces original programming across linear and streaming platforms for domestic and international distribution. Its Very Local app, free to download on household OTT devices and available across popular streaming services, offers 24/7 access to local news, weather and an array of local and regional programming. Hearst Television is recognized as one of the industry’s premier companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.