Visit Milwaukee & Sports Milwaukee Continue ‘Tidal Town’ Partnership with Milwaukee Wave
MILWAUKEE (December 12, 2024) — Visit Milwaukee and Sports Milwaukee are excited to announce the continuation of its partnership with the Milwaukee Wave as the presenting sponsor of the “Tidal Town” student section for the 2024-25 indoor soccer season. This collaboration, entering its second year, aims to enhance the fan experience at Milwaukee Wave home games while elevating Milwaukee’s brand through the Wave’s social and broadcast channels.
“We are thrilled to extend our partnership with ROC Ventures and continue to bring this unique experience to Milwaukee Wave fans,” said Joshua Albrecht, Visit Milwaukee’s chief marketing officer. “The Tidal Town section not only amplifies the energy inside the arena but also provides a platform to connect with students and showcase the vibrancy of Milwaukee as a destination.”
The partnership also includes interactive opportunities for fans, including the ‘Visit Milwaukee Big Shot’, an in-game activation at 12 home games where winners will receive a Visit Milwaukee prize pack. In addition to this, Visit Milwaukee will air a 30-second video advertisement during commercial breaks at all 12 Milwaukee Wave home games.
“We are incredibly proud to continue our partnership with Visit Milwaukee and Sports Milwaukee in bringing the Tidal Town student section back for another season,” said Michael Zimmerman, owner of the Milwaukee Wave. “This collaboration reflects our shared commitment to making Milwaukee a vibrant hub for sports and entertainment while giving college students the chance to experience the excitement of Wave soccer. Together, we’re not just enhancing game days but also showcasing the best of what our city has to offer.”
With a growing number of out-of-town visitors attending sporting events during their trips to Milwaukee, this initiative aligns perfectly with Visit Milwaukee’s mission to promote the city as a premier destination. In 2023, more than 22 percent of Milwaukee’s overnight visitors attended a sporting event. This partnership reflects the shared commitment of Visit Milwaukee, Sports Milwaukee, and the Milwaukee Wave to enhance the entertainment landscape of Milwaukee and provide memorable experiences for fans and visitors alike.
About Visit Milwaukee
Visit Milwaukee creates economic impact and supports a stronger, more inclusive community by promoting the Greater Milwaukee area as a premier tourism destination. Strengthened by Visit Milwaukee’s dynamic convention and leisure marketing initiatives, tourism to Milwaukee contributes $6.388 billion to the local economy, supporting nearly 44,000 hospitality employees. Visit Milwaukee has over 1,000 members, including hotels/motels, restaurants, attractions, services, and area businesses. The Wisconsin Center District, with its recently completed $456 million Baird Center expansion, the city of Wauwatosa, and Potawatomi Casino | Hotel are strategic partners with Visit Milwaukee, providing funding support for conventions and tourism programs. For more information call (800) 554-1448 or visit visitmilwaukee.org
About Sports Milwaukee
Sports Milwaukee, championed by Visit Milwaukee, is charged with promoting the region as a destination for sporting events. A proud member of Sports ETA, Sports Milwaukee aims to solicit, promote and enhance youth, amateur, and professional sporting events to create a positive economic impact. Our vision is to be Milwaukee County’s premier sports organization for events and an advocate for health and wellness in the Greater Milwaukee area. For more information call (414) 287-6232 or visit SportsMilwaukee.org.
Founded in 1984, The Milwaukee Wave is the oldest continuously operating professional soccer team in the United States. They have won seven championships to date.
About ROC Ventures
ROC Ventures manages a collection of brands in the sports, entertainment, and real estate sectors. These include the MASL Champion Milwaukee Wave, The Rock Sports Complex, the American Association of Professional Baseball Champion Milwaukee Milkmen, and the mixed-use Ballpark Commons development featuring Luxe Golf Bays, among other retail, entertainment, and residential features. ROC stands for “Return on Community,” a goal which informs each and every endeavor undertaken by the organization. For more information, visit rocventures.org.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.
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