The Wicked Hop
Press Release

The Wicked Hop to Bring Back the ‘Ice Bar’ for Third Year


By - Jan 9th, 2020 09:59 am

Milwaukee, WI, January 9, 2020 – The Wicked Hop’s wildly popular “Wisco Inferno” Ice Bar returns on Friday, January 17, 2020 to the southwest corner of St. Paul and Broadway in the Historic Third Ward. This will be the third installation of the now famous ice bar at The Wicked Hop. The Wicked Hop recently celebrated 15 years in Milwaukee’s historic Third Ward. The January 17th date is weather dependent. The Third Ward’s Gallery Night will also be kicking off the evening of January 17th.

Weather permitting, 50 blocks of ice weighing more than 7 tons will be used to construct The Wicked Hop’s outdoor ice bar, sculpted by Guinness World Record holder and master carver Max Zuleta, from Franksville-based ice sculpture studio Art Below Zero.

Patrons of Wisco Inferno will be able to enjoy the “Booze Luge”, with specialty cocktails, beer and mixed drinks in iced tumblers, as well as hot cider and hot chocolate concoctions outside of the Wicked Hop with 10% the proceeds being donated to the ALS Association of Wisconsin and Courage MKE to help LGBTQ+ youth. The Wicked Hop’s partners at City Lights will be featuring their award winning Hazy IPA along with their Mexican Lager and Coconut Porter”

January 18th is also the first Gallery Night of 2019 in Milwaukee’s Historic Third Ward. Another participating Ice Bar venue is Café Benelux (located on the East side of Broadway, across from The Wicked Hop).

Now in their 16th year of business, The Wicked Hop at 345 N. Broadway has been a family-owned restaurant and pub that has been a fixture in The Jewett & Sherman Merchants’ Mills building, the oldest building in Milwaukee’s Historic Third Ward. The building, originally constructed in 1875, is a part of the historic “Commission Row” that is central to the Third Ward’s identity. The Wicked Hop is a true Milwaukee destination, having earned city-wide praise for its signature Bloody Marys, Mimosas & Weekend Brunch as well as the Jackalope Lounj, located one door south, features DJs on weekends, trivia and more.

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Weather permitting, 50 blocks of ice weighing more than 7 tons will be used to construct The Wicked Hop’s outdoor ice bar.

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