Green Bay Packers and iHeart Milwaukee Sign Multi-Year Deal Extending Radio Broadcast Partnership
iHeartMedia Milwaukee’s 95.7 BIG FM Continues as the Milwaukee Flagship Station for the Packers Radio Network
The Green Bay Packers and iHeartMedia Milwaukee’s 95.7 BIG FM (WRIT-FM), Milwaukee’s best variety of the 80s and 90s, today announced a multi-year renewal of their broadcast partnership to continue delivering Packers football and comprehensive gameday coverage to fans across Milwaukee, Wisconsin and beyond.
As part of the extended partnership, 95.7 BIG FM will continue as the Milwaukee flagship station for the Packers Radio Network, giving fans access to live gameday coverage throughout the season, including Packers Preview, play-by-play coverage from Wayne Larrivee and Larry McCarren and postgame shows Packers Playback and Packers OT Postgame. Larrivee and McCarren are entering their 28th season of broadcasts together.
“We’re excited to extend our partnership with iHeartMedia,” said Packers chief sales and business development officer Craig Benzel. “Through this collaboration and iHeart’s platforms, we’re able to bring Packers football to fans around Wisconsin and across the country. We look forward to building on this shared success and connecting with more fans through the Packers Radio Network.”
Packers coverage on 95.7 BIG FM will also be simulcast on iHeartMedia’s Fox Sports 920 (WOKY-AM) in Milwaukee, as well as 101.5 WIBA FM and 1310 WIBA AM in Madison and Z100 (WBIZ) in Eau Claire.
“Packers football is such an important part of the culture here in Wisconsin, and we’re thrilled to continue giving fans a front-row seat to all the action,” said Tim Feagan, Regional President for iHeartMedia Grand Rapids / Muskegon / Milwaukee / Madison. “From the excitement leading up to kickoff through the final play and postgame analysis, 95.7 BIG FM is proud to continue serving as the Milwaukee home for Packers football.”
The Packers Radio Network includes 54 affiliate stations in six states. Fans can find their home affiliate and see the full list of stations at Packers.com/radio-network.
iHeartMedia is the leading media outlet in the Milwaukee market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – available across more than 500 platforms and over 2,000 devices including smart speakers, digital auto dashes, tablets, wearables, smartphones, virtual assistants, televisions and gaming consoles.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.
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