Molson Coors Beverage Company
Press Release

Miller “Holiday Lites” Display Returns to Brighten the Miller Valley this Holiday Season

The Holiday Lites show takes place each Friday and Saturday from the end of November though most of December.

By - Nov 15th, 2018 03:02 pm

MILWAUKEE (November 15, 2018) – For the 15th consecutive year, the Miller Holiday Lites display will once again transform Miller Valley at the Milwaukee Brewery during the holiday season. Nearly 700,000 lights synchronized to holiday music will light up the area. This year’s display, the largest of its kind in the Midwest, also will feature more than 1,300 feet of garland and a beer keg tree comprised of 225 barrels.

Visitors to Holiday Lites will receive a free brewery mini-tour, special giveaways and discounts at the Girl in the Moon Brewery Shop. Visitors age 21 and older can sample beer at the end of the tour. The tradition of lighting up Miller Valley during the holidays began in the 1950’s and was revitalized in 2004 as part of Miller Brewing Company’s 150th anniversary.

“We believe that Holiday Lites has become a favorite seasonal tradition for families in and around Milwaukee,” said Kindra Loferski, Manager of Guest Relations for MillerCoors. “We encourage everyone to come out, enjoy the show, and celebrate the season in Miller Valley.”

The Holiday Lites show takes place each Friday and Saturday from the end of November though most of December, beginning Friday, November 30, and running through Saturday, December 22. Shows run every 20 minutes, beginning at 4:40 p.m. until 9 p.m. (CST) at the Miller Visitor Center, located at 42nd and State. In addition to the Lite Show, the Visitor Center will offer special discounts and giveaways to visitors following the tours. Visitors are encouraged to bring a new, unwrapped toy to donate to Toys-For-Tots or a non-perishable food item for Hunger Task Force.

A number of MillerCoors beers, cider and flavored malt beverages will also be available for sampling, including a limited supply of our time -honored holiday tradition of Frederick Miller’s Classic Chocolate Lager. This year, we have produced a few extra barrels to be shared exclusively with a handful of establishments in the local Milwaukee area.  Stay tuned to @millerbrewerytour Facebook page for a list of locations carrying our popular holiday brew.

MillerCoors is partnering with Clearwing Productions and Mindpool Live on the Holiday Lites show. More information about the shows can be found by visiting or by calling 414-931-BEER (2337) locally or 800-944-LITE.

About MillerCoors

Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company brew national favorites such as Miller Lite, Miller High Life, Coors Light and Coors Banquet. MillerCoors also proudly offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company, and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995. Beyond beer, MillerCoors operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and offers pioneering brands such as the Redd’s franchise, Smith & Forge Hard Cider and Henry’s Hard Sodas. Tenth and Blake Beer Company, our craft and import division, is the home to craft brewers Hop Valley Brewing, Revolver Brewing, Saint Archer Brewing Company and the Terrapin Beer Company. Tenth and Blake also imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors, the U.S. business unit of the Molson Coors Brewing Company, has an uncompromising dedication to quality, a keen focus on innovation and a deep commitment to sustainability. Learn more at, at or on Twitter at @MillerCoors.

Mentioned in This Press Release


Recent Press Releases by Molson Coors Beverage Company

Miller Lite and MCTS Offer Free Rides Ahead of St. Patrick’s Day

Miller Lite Free rides will be available on all MCTS bus routes Saturday, March 16, from 6 p.m. until the end of regular service.

Miller Lite® Helps new Year’s Eve Partygoers Celebrate Responsibly® with Free Rides on MCTS

Miller Lite® Rings in the New Year by Providing Free and Safe Rides on all MCTS Bus Routes

Molson Coors Beverage Company

Miller “Holiday Lites” Display Returns to Brighten the Miller Valley this Holiday Season

The Holiday Lites show takes place each Friday and Saturday from the end of November though most of December.

Leave a Reply

You must be an Urban Milwaukee member to leave a comment. Membership, which includes a host of perks, including an ad-free website, tickets to marquee events like Summerfest, the Wisconsin State Fair and the Florentine Opera, a better photo browser and access to members-only, behind-the-scenes tours, starts at $9/month. Learn more.

Join now and cancel anytime.

If you are an existing member, sign-in to leave a comment.

Have questions? Need to report an error? Contact Us