Molson Coors Beverage Company
Press Release

“Holiday Lites” Returns to Brighten the Miller Valley

Drive-through format provides a safe, socially distanced way to enjoy the holiday tradition

By - Nov 19th, 2020 10:28 am

MILWAUKEE (November 19, 2020) – Holiday Lites is back in the Miller Valley for 2020. Throughout December, the Milwaukee Brewery will offer a drive-through Holiday Lites display that will allow visitors to enjoy this annual tradition while remaining socially distanced.

“Holiday Lites has become a tradition that has brought cheer to families throughout Milwaukee and Wisconsin, and we’re thrilled to continue it in 2020,” said Kindra Loferski, manager of guest relations at the Milwaukee Brewery. “While we are unable to gather in person, we still found a way bring some holiday cheer to our neighbors in a year when it’s especially needed.”

The Holiday Lites show will run every night from Wednesday, December 2, through Sunday, December 27, from 6-10 p.m. Due to COVID restrictions, there will be no tours or tastings this year.

Those attending can drive on either side of State Street in front of the Plank Road Brewery House, next to the Miller Inn.  Visitors will be asked to follow the directions provided and remain in their cars for social distancing purposes.

MillerCoors is partnering with Clearwing Productions on the Holiday Lites show. More information about the shows can be found by visiting www.millercoors.com or by calling 414-931-BEER (2337) locally or 800-944-LITE.

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The Holiday Lites show takes place each Friday and Saturday from the end of November though most of December.

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