Molson Coors Beverage Company
Press Release

Miller Lite® Helps new Year’s Eve Partygoers Celebrate Responsibly® with Free Rides on MCTS

Miller Lite® Rings in the New Year by Providing Free and Safe Rides on all MCTS Bus Routes

By - Dec 19th, 2018 09:43 am
Bus. Photo courtesy of MCTS.

Bus. Photo courtesy of MCTS.

MILWAUKEE (December 13, 2018) – For the 31st consecutive year, the Original Light Beer is partnering with the Milwaukee County Transit System (MCTS) and Beer Capitol Distributing to help residents and visitors celebrate New Year’s Eve safely.

Miller Lite Free Rides will provide safe and free rides on all MCTS routes starting at 8 p.m. on Monday, December 31 until end of regular service. Several popular bus routes – GreenLine, BlueLine, Routes 14, 15, 19, 27, 30/30X – will have extended service until 4 a.m. The GoldLine will extend service to Brookfield Square Mall until 3 a.m. 

Last year marked the 30th anniversary of the Free Rides program which has provided more than 6.4 million people in 27 communities with safe rides as part of an ongoing commitment to helping consumers Celebrate Responsibly®.

“Miller Lite believes in making an impact on the Milwaukee community by helping it Celebrate Responsibly,” said Jim Kanter, Wisconsin General Manager for MillerCoors. “Through our partnerships with MCTS and Beer Capital Distributing, we are providing Milwaukee partygoers a range of options to get home safely and prevent drunk driving.”

Miller Lite Free Rides has provided more than 544,000 safe rides to residents and visitors of Milwaukee since the program began locally in 1988.

“Miller Lite Free Rides is an important holiday tradition in southeast Wisconsin,” said Chris Abele, Milwaukee County Executive. “Anyone heading out to ring in the New Year can count on MCTS to be their designated driver.”

“Teaming up with Miller Lite and MCTS to help beer drinkers celebrate responsibly with free, safe and convenient transportation on New Year’s Eve continues to be a great way to kick off the new year,” said David Neville, President at Beer Capitol Distributing.

As part of the 2025 Global Goals MillerCoors developed in partnership with Molson Coors, MillerCoors aims to implement impactful programs to prevent drunk driving in every market where beer is sold. Designated driver and safe ride programs like Miller Lite Free Rides are critical components of meeting that goal.

Free Rides will also be offered on New Year’s Eve in Chicago; Dallas; Denver; Minneapolis and St. Paul, MN; and Phoenix. For more information, visit

About MillerCoors

Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company brew national favorites such as Miller Lite, Miller High Life, Coors Light and Coors Banquet. MillerCoors also proudly offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company, and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995. Beyond beer, MillerCoors operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and offers pioneering brands such as the Redd’s franchise, Smith & Forge Hard Cider and Henry’s Hard Sodas. Tenth and Blake Beer Company, our craft and import division, is the home to craft brewers Hop Valley Brewing, Revolver Brewing, Saint Archer Brewing Company and the Terrapin Beer Company. Tenth and Blake also imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors, the U.S. business unit of the Molson Coors Brewing Company, has an uncompromising dedication to quality, a keen focus on innovation and a deep commitment to sustainability. Learn more at, at or on Twitter at @MillerCoors.

Mentioned in This Press Release


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Miller Lite® Helps new Year’s Eve Partygoers Celebrate Responsibly® with Free Rides on MCTS

Miller Lite® Rings in the New Year by Providing Free and Safe Rides on all MCTS Bus Routes

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