Tour of America’s Dairyland
Press Release

8th Annual Tour of America’s Dairyland Race Cities Announced

Schedule Includes Return to National Criterium Calendar

By - Feb 3rd, 2016 01:14 pm
Photo from the 2012 Downer Classic. Photo by Dave Reid.

Photo from the 2012 Downer Classic. Photo by Dave Reid.

Wauwatosa, Wis. – In 2015, the Tour of America’s Dairyland (“ToAD”) presented by Wisconsin Milk Marketing Board hosted roughly 5,000 racers of multiple categories from Junior to Pro level, from 36 U.S. states and 13 countries.  More than $175,000 in cash and primes was awarded before an estimated crowd of 155,000 cowbell-clanging spectators, who snapped photos of 245 athlete podium presentations.

Continuing the momentum, ToAD race promoter Midwest Cycling Series, LLC, has released its 2016 preliminary schedule for the eighth year of the omnium competition, which will travel to 10 Wisconsin communities, June 17-26, including one new race venue and two dates on the USA Cycling National Criterium Calendar (NCC).

Friday, June 17
East Troy Cycling Classic presented by Dennis & Janice Klumb Family Foundation

Saturday, June 18
Giro d’ Grafton presented by Aurora Health Care and Celebrate Grafton

Sunday, June 19 – Father’s Day
Waukesha Carl Zach Cycling Classic presented by Couri Insurance

Monday, June 20
Downtown West Bend Criterium presented by Delta Defense

Tuesday, June 21
Schlitz Park Criterium
(Downtown Milwaukee)

Wednesday, June 22

Thursday, June 23
Shorewood Criterium Cycling Classic presented Tim Hart DDS,  Rainbow Jersey Bicycles & the Village of Shorewood

Friday, June 24
Café Centraal Bay View Classic presented by the KK BID
(Second-year Criterium on Milwaukee’s South Side)

Saturday, June 25 – USA Cycling NCC Event
ISCorp Downer Classic presented by Smart Choice MRI
(Criterium on Milwaukee’s Eastside)

Sunday, June 26 – USA Cycling NCC Event
East Tosa Gran Prix presented by East Tosa Alliance
(Criterium in Wauwatosa)

Online registration will open in late February through USA Cycling.

“We will continue to feature omnium competitions with unique Wisconsin Milk Marketing Board cow print jerseys for every ToAD race category from Juniors on up to Pros,” said Executive Director Bill Koch. “Stay tuned in the coming weeks and months as we unveil some specific race category changes and some exciting new sponsorship partnerships, all of which will empower us to continue to raise the bar as the largest competitive road cycling event in the United States”

About Tour of America’s Dairyland
More than $175,000 in cash and primes was awarded to racers of multiple categories during the 2015 Tour of America’s Dairyland presented by Wisconsin Milk Marketing Board before 155,000 spectators.  Roughly 12,000 cartons of low-fat chocolate milk chilling on ice aided nearly 5,000 racers in their recovery at the finish.  Taking home the coveted Wisconsin Milk Marketing Board Overall yellow cowprint jersey was Australian Scott Sunderland (Budget Forklift) with Alexander Ray (Silber Cycling) taking second for the second time in three years. On the Pro Women podium, Tina Pic (Pepper Palace) stood tall in the Boston Store pink Overall jersey, besting Lauretta Hanson (Fearless Femme) by just one point. Sunderland and his Budget Forklift mates took the overall Smart Choice MRI Pro Men’s Championship Team title with Samantha and Skylar Schneider leading the charge in bringing the same accolade to the ISCorp/Smart Choice MRI Pro Women’s team.

ToAD updates will be shared via:
Official Website:
Facebook:          /TourofAmericasDairyland
Twitter:               @ToADCyclingRace

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