Wisconsin Department of Tourism

Wisconsin Tourism Had Record-Breaking Year in 2024

New high of 114 million visits to state, $25.8 billion economic impact.

Outdoor Recreation Boosts Wisconsin Economy By $11.2 Billion

Up by 9.4% in one year, 20th in the nation in federal data touted by Gov. Evers.

11 European Holiday Markets in Wisconsin

As trend grows in the state there's now one in Wauwatosa.

Milwaukee Saw Record-Breaking Tourism in 2023

Helping propel Wisconsin to back-to-back record-breaking years.

Wisconsin Tourism Has Second Straight Record-Breaking Year

$25 billion economic impact beats prior record, supporting more than 178,000 jobs.

Evers Vetoed Funding for Republican National Convention

GOP legislators gave Milwaukee tourism bureau $10 million for 2024 convention.

Statement from Mayor Cavalier Johnson on Tourism Numbers Showing Milwaukee is the State’s Travel Leader

County Executive David Crowley Celebrates Historic Economic Impact in Milwaukee’s Tourism Industry

Milwaukee County's tourism industry achieved unprecedented success in 2024, with total economic impact reaching $4.321 billion

Gov. Evers, Department of Tourism Announce Third Record-Breaking Year in a Row for Wisconsin Tourism, Shattering Records for Visitors and Revenue

Wisconsin tourism saw a record-high $25.8 billion in total economic impact in 2024, welcomed a record-breaking 114.4 million visits, and generated a record $1.7 billion in state and local revenue

Gov. Evers, WisDOT Release 2025 Rustic Roads Guide, Celebrate 50th Year of First Rustic Road

Wisconsin’s first Rustic Road dedicated in 1975, now featuring 126 throughout the state

Gov. Evers, Evers Administration Release New 2025-2026 Wisconsin State Highway Map

New highway map uses GIS data for most precise map ever to help visitors and travelers explore Wisconsin

Gov. Evers, Wisconsin Department of Tourism Celebrate National Travel and Tourism Week, Highlight 2025-27 Budget Investments to Bolster the State’s $25 Billion Tourism Industry