Wisconsin Department of Tourism

Evers Administration to Celebrate Womens History Month With Cabinet Panel Series

Events in Green Bay and Milwaukee to Highlight Future of Wisconsin’s Economy, Workforce, and Thriving Communities

Gov. Evers Delivers Radio Address, Celebrates Launch of New State Film Office and Film Tax Credit Program

Can Film Incentives Turn Wisconsin Into A Movie Hub?

Gov. Evers meets with filmmakers to tout state's new film office, tax credits.

Gov. Evers Celebrates Launch of New State Film Office and Tax Credit Program

Gov. Evers to travel across the state, highlighting newly launched film office that will bring creative endeavors to Wisconsin’s doorstep, bolster travel and tourism economy, and strengthen the film industry in Wisconsin

Gov. Evers Announces Wisconsin’s Outdoor Recreation Industry Sees Third Record-Breaking Year in a Row with Record $12 Billion Economic Impact

Wisconsin Bike Fed and Wisconsin Office of Outdoor Recreation to Host 2026 Wisconsin Healthy Communities Summit in Wausau

Read – Gov. Evers Urges Trump Administration to Release 2024 Outdoor Recreation Economic Data

Gov. Evers, Wisconsin Office of Outdoor Recreation Highlight More Than $49 Million Economic Impact of Five Outdoor Recreation Destinations in Wisconsin

The DIY economic impact reports show local economic impact of outdoor recreation in six Wisconsin counties

2025 Wrap Up: Gov. Evers Highlights 2025 Accomplishments

2025 Roundup: Gov. Evers Completes Annual 72-County Tour of Wisconsin

Gov. Evers Announces Wisconsin Capitol Holiday Tree Named in Top 10 Best Holiday Lights Displays in the Nation

Gov. Evers, Wisconsin Department of Tourism Celebrate Forecasted Record-Breaking Growth For 2026 Great Lakes Cruising Season

Over 170,000 passenger visits and approximately $290 million in economic impact from Great Lakes cruises expected in 2026

Gov. Evers, WisDOT Celebrate 50th Anniversary of Wisconsins First Rustic Road

Gov. Evers, Green Bay Packers Announce Lambeau Field as Travel Wisconsin’s Newest “Wonder of Wisconsin”

Governor announces new designation that will denote Lambeau Field among the state’s most unforgettable destinations

Wisconsin Tourism Had Record-Breaking Year in 2024

New high of 114 million visits to state, $25.8 billion economic impact.

Statement from Mayor Cavalier Johnson on Tourism Numbers Showing Milwaukee is the State’s Travel Leader

County Executive David Crowley Celebrates Historic Economic Impact in Milwaukee’s Tourism Industry

Milwaukee County's tourism industry achieved unprecedented success in 2024, with total economic impact reaching $4.321 billion

Gov. Evers, Department of Tourism Announce Third Record-Breaking Year in a Row for Wisconsin Tourism, Shattering Records for Visitors and Revenue

Wisconsin tourism saw a record-high $25.8 billion in total economic impact in 2024, welcomed a record-breaking 114.4 million visits, and generated a record $1.7 billion in state and local revenue

Gov. Evers, WisDOT Release 2025 Rustic Roads Guide, Celebrate 50th Year of First Rustic Road

Wisconsin’s first Rustic Road dedicated in 1975, now featuring 126 throughout the state

Gov. Evers, Evers Administration Release New 2025-2026 Wisconsin State Highway Map

New highway map uses GIS data for most precise map ever to help visitors and travelers explore Wisconsin

Gov. Evers, Wisconsin Department of Tourism Celebrate National Travel and Tourism Week, Highlight 2025-27 Budget Investments to Bolster the State’s $25 Billion Tourism Industry

Outdoor Recreation Boosts Wisconsin Economy By $11.2 Billion

Up by 9.4% in one year, 20th in the nation in federal data touted by Gov. Evers.

11 European Holiday Markets in Wisconsin

As trend grows in the state there's now one in Wauwatosa.

Hotel Industry Honors Gov. Evers, Sen. Ballweg, Rep. Kitchens for Support of Tourism

Laughlin Constable Named Travel Wisconsin Agency of Record

Award-winning agency welcomes Wisconsin Department of Tourism back home

Milwaukee Saw Record-Breaking Tourism in 2023

Helping propel Wisconsin to back-to-back record-breaking years.

Gov. Evers, WisDOT Announce New Rustic Roads Guide, Highlighting Wisconsin’s Roads Less Traveled

Wisconsin Tourism Has Second Straight Record-Breaking Year

$25 billion economic impact beats prior record, supporting more than 178,000 jobs.

Gov. Evers, Department of Tourism Announce Wisconsin Tourism Sees Another Record-Breaking Year

Tourism generated $25 billion in total economic impact in 2023, surpassing state’s previous record for the second year in a row

Visit Milwaukee Celebrates National Travel & Tourism Week with Promotions & Activations

Gov. Evers, WEDC Request the Release of $10 Million Designed to Promote Wisconsin as a Premiere Host for Large-Scale Events

Governor’s request comes as the state celebrates National Travel and Tourism Week

2023 Roundup: Gov. Evers Highlights 2023 Accomplishments

VISIT Milwaukee Announces New Hires, Increasing Ability to Capitalize on Milwaukee’s Momentum and Expanded Baird Center

Gov. Evers, Tourism Announce Wisconsin’s Outdoor Recreation Industry Adds Record $9.8 Billion to State Economy

New data shows Wisconsin’s outdoor industry grew 6.8 percent in 2022

Milwaukee named a top-three U.S. large city in Condé Nast Traveler Readers’ Choice Awards

Reader vote amplifies recent national recognition for Milwaukee, coming off a record year for tourism

Gov. Evers Announces New Rustic Roads Guide with 124 Routes

Print and online guides now also feature Wisconsin’s Scenic Byways

Evers Vetoed Funding for Republican National Convention

GOP legislators gave Milwaukee tourism bureau $10 million for 2024 convention.

Tourism in Milwaukee sets new record with $6.018 billion economic impact in 2022

Greater Milwaukee area helps deliver statewide record year for tourism, accounting for more than 25% of total tourism impact in Wisconsin

Gov. Evers Announces Wisconsin Tourism Sees Record-Breaking Year

Tourism generated $23.7 billion in total economic impact in 2022, surpassing state’s previous record

Introducing the new Frank Lloyd Wright Trail Website, Trail Tracker, and Updated App

State Officials Want To Boost Wisconsin’s Outdoor Recreation Marketing

Office of Outdoor Recreation seeks more funding in Gov. Evers' budget.

Explore transportation history with WisDOT’s online highway map archive

Step back in time with 100 years of Wisconsin’s Official State Highway Maps

World Premiere Wisconsin Inaugural statewide theater festival celebrating new plays and musicals runs March 1 – June 30, 2023

Festival features nearly 50 participating theaters premiering new works throughout Wisconsin

Merchant Named Head of Account Management at Laughlin Constable, Bringing 18 Years of Marketing Leadership to Midwest Agency

Independent agency taps former Havas leader; first executive leadership hire under Laughlin Constable's new CEO

2022 Roundup: Gov. Evers Highlights 2022 Accomplishments

Gov. Evers, Tourism Announce Wisconsin’s $8.7 Billion Outdoor Recreation Industry Sees Record Year

Data show Wisconsin's outdoor recreation industry grew 14.1 percent in 2021

State Tourism Rebounds Since Pandemic

Revenue up 21% in 2021, study finds, but business-oriented travel in Milwaukee hasn't fully recovered.

Gov. Evers Celebrates Highest Monthly Growth in Tourism Since 2019

Wisconsin tourism spending grew 5.9 percent in September compared to same month in 2019, outpacing neighboring Midwest states

Find Your Adventure; Visit The DNR At Wisconsin State Fair

VISIT Milwaukee Has New Plan To Drive Tourism

Strategy includes Milwaukee-focused TV show, traveling visitor center and more.

Gov. Evers, Evers Administration Cabinet Take ‘Cabinet on the Road’ to Western Wisconsin

Gov. Tony Evers, together with members of his cabinet, hosted ‘Cabinet on the Road’ events in Osseo, Altoona, Menomonie, and Eau Claire.

Gov. Evers Announces Wisconsin Outpaces National Average for Travel Spending 24 Months in a Row

The Return of the Bronze Fonz

Downtown landmark reinstalled on riverwalk, but with a new look.

The Bronze Fonz Returns to the Milwaukee RiverWalk on March 11

VISIT Milwaukee hosting ceremony officially unveiling the statue’s new look

Gov. Evers Awards $15 Million in Grants to Local Tourism Organizations

Gov. Evers, Tourism Announce Wisconsin Monthly Tourism Spending Tops Record-Setting Year for First Time Since 2019

Wisconsin is first state in competitor-set to exceed pre-pandemic monthly tourist spending

Gov. Evers Joins DATCP and Tourism to Kick-Off Agricultural Tourism Week in Wisconsin

Second Generation Takes Creative Helm at 45-years-strong Independent Agency Laughlin Constable

Gov. Evers Appoints Anne Sayers as Secretary-designee of the Wisconsin Department of Tourism

State Tourism Business Down 30% in 2020

Due to pandemic. Officials hopeful about rebound in spending in 2021.

2020 Tourism Data a Reminder of the Impact of Travel

State Tourism Secretary Leaves, Joins Local Foundation

Milwaukeean Sara Meaney joins the Dohmen Company Foundation.

State’s Outdoor Recreation a $7.8 Billion Industry

State officials want to capitalize on pandemic-driven increases in outdoor recreation.