Wisconsin Department of Tourism

Can Film Incentives Turn Wisconsin Into A Movie Hub?

Gov. Evers meets with filmmakers to tout state's new film office, tax credits.

Wisconsin Tourism Had Record-Breaking Year in 2024

New high of 114 million visits to state, $25.8 billion economic impact.

Outdoor Recreation Boosts Wisconsin Economy By $11.2 Billion

Up by 9.4% in one year, 20th in the nation in federal data touted by Gov. Evers.

11 European Holiday Markets in Wisconsin

As trend grows in the state there's now one in Wauwatosa.

Milwaukee Saw Record-Breaking Tourism in 2023

Helping propel Wisconsin to back-to-back record-breaking years.

Wisconsin Tourism Has Second Straight Record-Breaking Year

$25 billion economic impact beats prior record, supporting more than 178,000 jobs.

Evers Administration to Celebrate Womens History Month With Cabinet Panel Series

Events in Green Bay and Milwaukee to Highlight Future of Wisconsin’s Economy, Workforce, and Thriving Communities

Gov. Evers Delivers Radio Address, Celebrates Launch of New State Film Office and Film Tax Credit Program

Gov. Evers Celebrates Launch of New State Film Office and Tax Credit Program

Gov. Evers to travel across the state, highlighting newly launched film office that will bring creative endeavors to Wisconsin’s doorstep, bolster travel and tourism economy, and strengthen the film industry in Wisconsin

Gov. Evers Announces Wisconsin’s Outdoor Recreation Industry Sees Third Record-Breaking Year in a Row with Record $12 Billion Economic Impact

Wisconsin Bike Fed and Wisconsin Office of Outdoor Recreation to Host 2026 Wisconsin Healthy Communities Summit in Wausau

Read – Gov. Evers Urges Trump Administration to Release 2024 Outdoor Recreation Economic Data