Wisconsin Department of Tourism

Outdoor Recreation Boosts Wisconsin Economy By $11.2 Billion

Up by 9.4% in one year, 20th in the nation in federal data touted by Gov. Evers.

11 European Holiday Markets in Wisconsin

As trend grows in the state there's now one in Wauwatosa.

Milwaukee Saw Record-Breaking Tourism in 2023

Helping propel Wisconsin to back-to-back record-breaking years.

Wisconsin Tourism Has Second Straight Record-Breaking Year

$25 billion economic impact beats prior record, supporting more than 178,000 jobs.

Evers Vetoed Funding for Republican National Convention

GOP legislators gave Milwaukee tourism bureau $10 million for 2024 convention.

State Officials Want To Boost Wisconsin’s Outdoor Recreation Marketing

Office of Outdoor Recreation seeks more funding in Gov. Evers' budget.

Gov. Evers, Evers Administration Release New 2025-2026 Wisconsin State Highway Map

New highway map uses GIS data for most precise map ever to help visitors and travelers explore Wisconsin

Gov. Evers, Wisconsin Department of Tourism Celebrate National Travel and Tourism Week, Highlight 2025-27 Budget Investments to Bolster the State’s $25 Billion Tourism Industry

Hotel Industry Honors Gov. Evers, Sen. Ballweg, Rep. Kitchens for Support of Tourism

Laughlin Constable Named Travel Wisconsin Agency of Record

Award-winning agency welcomes Wisconsin Department of Tourism back home

Gov. Evers, WisDOT Announce New Rustic Roads Guide, Highlighting Wisconsin’s Roads Less Traveled

Gov. Evers, Department of Tourism Announce Wisconsin Tourism Sees Another Record-Breaking Year

Tourism generated $25 billion in total economic impact in 2023, surpassing state’s previous record for the second year in a row