Wisconsin Department of Tourism

Wisconsin Tourism Had Record-Breaking Year in 2024

New high of 114 million visits to state, $25.8 billion economic impact.

Outdoor Recreation Boosts Wisconsin Economy By $11.2 Billion

Up by 9.4% in one year, 20th in the nation in federal data touted by Gov. Evers.

11 European Holiday Markets in Wisconsin

As trend grows in the state there's now one in Wauwatosa.

Milwaukee Saw Record-Breaking Tourism in 2023

Helping propel Wisconsin to back-to-back record-breaking years.

Wisconsin Tourism Has Second Straight Record-Breaking Year

$25 billion economic impact beats prior record, supporting more than 178,000 jobs.

Evers Vetoed Funding for Republican National Convention

GOP legislators gave Milwaukee tourism bureau $10 million for 2024 convention.

Gov. Evers, Wisconsin Department of Tourism Celebrate Forecasted Record-Breaking Growth For 2026 Great Lakes Cruising Season

Over 170,000 passenger visits and approximately $290 million in economic impact from Great Lakes cruises expected in 2026

Gov. Evers, WisDOT Celebrate 50th Anniversary of Wisconsins First Rustic Road

Gov. Evers, Green Bay Packers Announce Lambeau Field as Travel Wisconsin’s Newest “Wonder of Wisconsin”

Governor announces new designation that will denote Lambeau Field among the state’s most unforgettable destinations

Statement from Mayor Cavalier Johnson on Tourism Numbers Showing Milwaukee is the State’s Travel Leader

County Executive David Crowley Celebrates Historic Economic Impact in Milwaukee’s Tourism Industry

Milwaukee County's tourism industry achieved unprecedented success in 2024, with total economic impact reaching $4.321 billion

Gov. Evers, Department of Tourism Announce Third Record-Breaking Year in a Row for Wisconsin Tourism, Shattering Records for Visitors and Revenue

Wisconsin tourism saw a record-high $25.8 billion in total economic impact in 2024, welcomed a record-breaking 114.4 million visits, and generated a record $1.7 billion in state and local revenue