Wisconsin Department of Tourism

Wisconsin Tourism Had Record-Breaking Year in 2024

New high of 114 million visits to state, $25.8 billion economic impact.

Outdoor Recreation Boosts Wisconsin Economy By $11.2 Billion

Up by 9.4% in one year, 20th in the nation in federal data touted by Gov. Evers.

11 European Holiday Markets in Wisconsin

As trend grows in the state there's now one in Wauwatosa.

Milwaukee Saw Record-Breaking Tourism in 2023

Helping propel Wisconsin to back-to-back record-breaking years.

Wisconsin Tourism Has Second Straight Record-Breaking Year

$25 billion economic impact beats prior record, supporting more than 178,000 jobs.

Evers Vetoed Funding for Republican National Convention

GOP legislators gave Milwaukee tourism bureau $10 million for 2024 convention.

Wisconsin Bike Fed and Wisconsin Office of Outdoor Recreation to Host 2026 Wisconsin Healthy Communities Summit in Wausau

Read – Gov. Evers Urges Trump Administration to Release 2024 Outdoor Recreation Economic Data

Gov. Evers, Wisconsin Office of Outdoor Recreation Highlight More Than $49 Million Economic Impact of Five Outdoor Recreation Destinations in Wisconsin

The DIY economic impact reports show local economic impact of outdoor recreation in six Wisconsin counties

Gov. Evers Highlights 2025 Accomplishments

Gov. Evers Completes Annual 72-County Tour of Wisconsin

Gov. Evers Announces Wisconsin Capitol Holiday Tree Named in Top 10 Best Holiday Lights Displays in the Nation